Course content
Intended learning outcome:
Students…
- have a general understanding of entrepreneurship and high-tech entrepreneurship.
- can differentiate between invention and innovation and is able to explain disruptive innovation.
- have a basic understanding of business model generation.
- can analyze and develop appropriate value propositions for specific market targets.
- can explain the characteristics of entrepreneurial mindset.
- are familiar with the Lean Startup Approach.
- can apply different tools that facilitate starting a business.
- know how to validate the business models.
- can describe the key stakeholders of an entrepreneurial ecosystem.
- understand the sustainable business concept.
- have a basic understanding of venture capital and high-tech startup grants.
Module content:
Entrepreneurship and Business Model Generation
- Introduction to entrepreneurship
- Defining relevant determinants of entrepreneurship
- Entrepreneurship vs. intrapreneurship
- Theories and concepts
- Discovery theory and creation theory
- Triple helix model of innovation
- Entrepreneurial ecosystem approach
- Building an entrepreneurial mindset
- Business model innovation and lean startup
- Value proposition and market target
- Business model canvas
- Business model navigator
- Lean startup
- Monetary and non-monetary startup support
- Venture Capital and High-Tech Startup Grants
- Development of own startup ideas in the area of sustainable entrepreneurship, social entrepreneurship, and high-tech entrepreneurship
