Veröffentlichungen

Gremmel, J. N./Grogorick, L./Robra-Bissantz, S./Woisetschläger, D. M. (2022): Bildungsangebote als Bindeglied zwischen Forschung und Praxis – Wie aus Forschungsergebnissen zu neuen Technologien praxisrelevante Ideen für Innovationen entstehen. In: HMD - Praxis der Wirtschaftsinformatik.

Pingel, R./Seegebarth, B./Woisetschläger, D. M./Backhaus, C. (2022): A Fresh Perspective on Academic Engagement: Exploring the Role of Partner- and Task-related Factors on Academic Engagement. In: Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, NV, USA.

Fricke, A./Pieper, N./Woisetschläger, D. M. (2022): How product characteristics shape the perception of product smartness. International Conference on Challenges in Managing Smart Products and Services, 2022 CHIMSPAS, Bielefeld, Germany.

Koetsier, C./Fiosina, J./Gremmel, J. N./Sester, M./Müller, J. P./Woisetschläger, D. M. (2022): Detection of anomalous vehicle trajectories using federated learning. In: ISPRS Open Journal of Photogrammetry and Remote Sensing, 4, 100013.

Evanschitzky, H. Linzmajer, M./Woisetschläger, D. M.; Basuroy, S. (2022): Retail Website Interactivity and Firm Performance. In: SMR-Journal of Service Management Research, 6(2), pp. 104-117.

Hagebölling, M./Seegebarth, B./Woisetschläger, D. M. (2021): Tactical termination of contractual services - An analysis of the phenomenon and its determinants. In: Journal of Business Research, 137, pp. 170-181.

Hagebölling, M./Seegebarth, B./Woisetschläger, D. M. (2021): Tactical churn of contractual services - An analysis of the phenomenon and the determinants. In: Proceedings of the 50th AMS Virtual Conference, 2021, New York, USA. (Online)

Dreisbach, J./Woisetschläger, D. M./Backhaus, C./Cornwell, T. B. (2021): The role of fan benefits in shaping responses to sponsorship activation. In: Journal of Business Research, 124, pp. 780-789.

Koetsier, C. / Fiosina, J./ Gremmel, J. N. / Sester, M. / Müller, Jörg P. / Woisetschläger, D. M. (2021): Federated cooperative detection of anomalous vehicle trajectories at intersections. In: Proceedings of the 4th ACM SIGSPATIAL International Workshop on Advances in Resilient and Intelligent Cities (ARIC’21), 2021, Beijing, China. (Online)

Fricke, A./Pieper, N./Woisetschläger, D. M. (2021): The impact of smartness and characteristics of smart products – a multi-level analysis. In: Proceedings of the 28th IPDMC: Innovation and Product Development Management Conference, 2021, Milan, Italy. (Online)

Gremmel, J. N./Rövekamp, G. (2021): Should I stay or should I go - How fairness shapes user engagement on crowdsourcing platforms. In: Proceedings of the 18th Open & User Innovation Conference, 2021, Aachen, Germany. (Online)

Dählmann, K./Jahns, M./Pieper, N./Sauer, J. (2021): From Empirical Data to Operational Models: An Approach for the Development of a Decision-Making Component for an Agent-Based Mobility Simulation from Quantitative Survey Data. In: Gómez, J.M.; Halberstadt, J.; Henkel, A.; Köster, F.; Sauer, J.; Taeger, J.; Winter, A. und Woisetschläger, D.M. (Hrsg.): Progress in Sustainable Mobility Research – Interdisciplinary Approaches for Rural Areas. Springer, Cham, S. 53-78.

Balderjahn, I./Seegebarth, B./S.W. Lee, M. (2020): Less is more! The Rationale behind the Decision-Making Style of Voluntary Simplifiers.In:  Journal of Cleaner Production, online first. 

Sohn, S./Seegebarth, B./Kissling, M./Sippel, T. (2020): Social Cues and the Online Purchase Intentions of Organic Wine.In:  Foods, 9 (5), p. 643.

Fricke, A./Pieper, N./Woisetschläger, D. M. (2020): How (differently) are smart products perceived? – An empirical investigation. Accepted to the European Marketing Academy, 49th Annual EMAC Conference, 2020, Budapest, Hungary. (cancelled due to COVID-19)

Fricke, A./Pieper, N./Woisetschläger, D. M. (2020): How (differently) are smart products perceived? – An empirical investigation. In: Proceedings of the 2020 EMAC Regional Conference, Zagreb, Croatia. (Online)

Fricke, A./Pieper, N./Woisetschläger, D. M. (2020): Smart products: definition, facets, and differences. In: Proceedings of the 2020 AMA Winter Academic Conference, San Diego, CA, USA.

Jahns, M./Pieper, N./Woisetschläger, D. M. (2020): Are you (not) afraid of becoming a prosumer? Contrasting benefit and risk perceptions of ridesharing in rural and urban areas. Accepted to special session `Sharing Economy Business Models: Impacts on Regions, Municipalities and the Public´ at the 49th Annual EMAC Conference, 2020, Budapest, Hungary. (cancelled due to COVID-19)

Hagebölling, M./ Seegebarth, B./Woisetschläger, D. M. (2020): Tactical Churn in Contractual Service Relationships: When Customers Break up Without Leaving. In Proceedings of the 2020 EMAC Regional Conference, Zagreb, Croatia. (Online)

Hagebölling, M./ Seegebarth, B./Woisetschläger, D. M. (2020): Tactical Churn in Contractual Service Relationships: When Customers Break up Without Leaving. Accepted to the European Marketing Academy, 49th Annual EMAC Conference, 2020, Budapest, Hungary. (cancelled due to COVID-19)

O'Neill, V./Woisetschläger, D. M./Backhaus, C./Cornwell, T. B. (2020): Commercialization in Professional Sports: Understanding Consumers' Perceptions and Responses, accepted to the 2020 Academy of Marketing Science Annual Conference, Coral Gables, Florida, USA.

O’Neill, V./Backhaus, C./Cornwell, T. B./Woisetschläger, D. M. (2020): The Swings and Roundabouts of Commercialization in Professional Sports: A Qualitative Analysis, accepted to the 2020 Sport Marketing and Sponsorship Conference, Köln, Germany.

Gurzki, H./Schlatter, N./Woisetschläger, D. M. (2019): Crafting Extraordinary Stories: Decoding Luxury Brand Communications, Journal of Advertising, 48(4), pp. 401-414.

Seegebarth, B./Backhaus, C./Woisetschläger, D. M. (2019): The Role of Emotions in Shaping Purchase Intentions for Innovations Using Emerging Technologies: A Scenario-based Investigation in the Context of Nanotechnology, Psychology & Marketing, 36(9), pp. 844-862.

Fricke, A./Pieper, N./Woisetschläger, D. M. (2019): Security concerns as barriers of smart product acceptance: The case of automated parking. International Conference on Challenges in Managing Smart Products and Services – CHIMSPAS 2019, Bielefeld, DE.

Schnittker, A./Pieper, N./Woisetschläger, D. M. (2019): Customer Identity Management: How to Advance your Data-driven Customer Experience, Studie der Sopra Steria SE und des Lehrstuhls für Dienstleistungsmanagement.

Dreisbach, J./Woisetschläger, D. M./Backhaus, C./Cornwell, B. (2018): The role of fan benefits in shaping responses to sponsorship activation, Journal of Business Research, 124, pp. 780-789.

Dreisbach, J./Woisetschläger, D. M./Backhaus, C./Cornwell, B. (2018): Fostering Altruistic Motive Inferences in Sponsorship: The Role of Fan Benefits in Shaping Responses to Activation, Sports Marketing Conference 2018 San Diego, San Diego, USA.

Jahns, M./Woisetschläger, D. M./Seegebarth, B. (2018): Never Trust a Stranger - Even if (S)he is Beautiful? - How Attractiveness, Gender, and Role of Associates Influence Ridesharing Intention, In proceedings of the 47^th European Marketing Academy Conference 2018, Glasgow (awarded as one of the top twenty papers considered for the Best Paper Award based on a Doctoral Work).

Pieper, N./Woisetschläger, D. M. (2018): Two sides of one coin: misbehavior and identification – A multilevel study in the context of carsharing. In: Proceedings of the 43rd Annual Macromarketing Conference 2018, Leipzig, DE.

Pieper, N./Jahns, M./Woisetschläger, D. M./Desanzo, J. M. (2018): The importance of sense of regional community for adopting technology-enabled peer-to-peer ridesharing in rural areas – An experimental study design. In: Bungartz, H.-J.; Kranzlmüller, D.; Weinberg, V.; Weismüller, J.; Wohlgemuth, V. (Hrsg.): Environmental Informatics – Techniques and Trends. Shaker Verlag, Aachen, S. 297-301.

Woisetschläger, D. M./Backhaus, C./Hagebölling, M./Jaentsch, V. (2018): Drivers of Brand Equity in Professional Sports, Brand Camp IV 2018, Innsbruck-Obergurgl, Austria.

Woisetschläger, D./Backhaus, C./Jaensch, V./Hagebölling, M. (2018/2017): Fußballstudie 201X – Die Markenlandschaft der Fußball-Bundesliga, Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion, Technische Universität Braunschweig.

Gurzki, H./Woisetschläger, D. (2017): Mapping the luxury research landscape: A bibliometric citation analysis, Journal of Business Research, 77, pp. 147-166.

Woisetschläger, D./Backhaus, C./Cornwell, T. (2017): Inferring Corporate Motives: How Deal Charac­teristics Shape Sponsorship Perceptions, Journal of Marketing, 81(5), pp. 121-141.
 - awarded with the AMA Sport & Sponsorship-Linked Marketing Special Interest Group’s “Paper of the Year in Sport Marketing” Award.

Seegebarth, B./Backhaus, C./Woisetschläger, D. (2017): How Emotions Shape Buying Intentions For Innovations Using Emerging Technologies, 2017 Academy of Management Conference, Atlanta, USA.

Pieper, N./Jahns, M./Woisetschläger, D. M. (2017): Getting the hitchhiking ball rolling on rural areas – Drivers and barriers of peer-to-peer ridesharing usage intention. In: Otjacques, B.; Hitzelberger, P.; Naumann, S.; Wohlgemuth, V. (Hrsg.): From Science to Society – The Bridge provided by Environmental Informatics. Shaker Verlag, Aachen, S. 267-274.

Ommen, N./Blut, M./Backhaus, C./Woisetschläger, D. M. (2016): Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success, Journal of Business Research, 69 (7), pp. 2409-2416.

Woisetschläger, D./Hanning, D./Backhaus, C. (2016): Why Frontline Employees Engage As Idea Collectors – An Assessment of Underlying Motives and Critical Success Factors. Industrial Marketing Management, 52 (1), pp. 109-116.

Backhaus, C./Evanschitzky, H./Blut, M./Woisetschläger, D. (2016): Identifying Contingencies for the Autonomy-Performance Relationship, 2016 British Academy of Management Conference, Newcastle upon Tyne, UK.

Blut, M./Backhaus, C./Woisetschläger, D./Evanschitzky, H. (2016): Overcoming Franchisee Disillusionment: The Role of Individual and System-level Factors, 2016 AMA Winter Marketing Educators’ Conference, Las Vegas, USA.

Dreisbach, J./Woisetschläger, D./Backhaus, C. (2016): Congruence effects in sponsorship activation: An experimental investigation, 2016 Sport Marketing and Sponsorship Conference, Salzburg, Austria.

Dreisbach, J./Woisetschläger, D./Backhaus, C. (2016): The Role of Congruence in Explaining Sponsorship Leverage Success: An Extended Perspective, AMA SPORTSIG Special Session, 2016 AMA Winter Marketing Educators’ Conference, Las Vegas, USA.

Dreisbach, J./Woisetschläger, D. M. (2016): The fine line of sponsorship activation: An experimental investigation of influencing factors of successful sponsorship activations, 45th EMAC Conference 2016, Oslo, Norway.

Gurzki, H./Schlatter, N./Woisetschläger, D. M. (2016): The codes of luxury brand communication in print advertising, 2016 Global Marketing Conference, Hong Kong.

Hoof, I./Woisetschläger, D. M. (2016): The role of motive attributions for celebrity fan page success, Sport Marketing and Sponsorship Conference 2016, Salzburg, Austria.

Pieper, N./Woisetschläger, D. M. (2016): Is the customer really always right? – Exploring the phenomenon of customer misbehavior in the context of carsharing. In: Proceedings of the 12th Cosmobilities Network Conference ‘Sharing Mobilities: New Perspectives for Societies on the Move?’, Stuttgart/Bad Boll, DE.

Mau, D./Tostmann, J./Woisetschläger, D. M./Pieper, N. (2016): What drives profitability of electric vehicles in mixed fleets? – An empirical analysis based on data logger information. In: Wohlgemuth, V.; Fuchs-Kittowski, F.; Wittmann, J. (Hrsg.): Environmental Informatics – Stability, Continuity, Innovation: Current trends and future perspectives based on 30 years of history. Shaker Verlag, Aachen, S. 35-40.

Mau, D./Woisetschläger, D. M. (2016): The Impact of CSR-Innovations on the Relationship Quality of Employees, International Colloquium on Relationship Marketing 2016, Toulouse.

Woisetschläger, D./Backhaus, C./Dreisbach, J./Schnöring, M. (2016/2015/2014/2013/2012): Fußballstudie 201X – Die Markenlandschaft der Fußball-Bundesliga, in: Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion, Technische Universität Braunschweig.

Grohs, R./Reisinger, H./Woisetschläger, D. M. (2015): Attenuation of negative sponsorship effects in the context of rival sports teams’ fans, European Journal of Marketing, 49, pp. 1880-1901.

Dreisbach, J./Woisetschläger, D./Backhaus, C. (2015): The fine line of sponsorship activation: An experimental investigation about design-factors of sales-driven sponsorship activations, 2015 Innsbruck University Brand Camp, Innsbruck, Austria.

Schnöring, M./Woisetschläger, D./Backhaus, C. (2015): Reward Redemption in Loyalty Programs, 2015 EMAC Conference, Leuven, Belgium.

Blut, M./Backhaus, C./Woisetschläger, D./Evanschitzky, H. (2015): What Comes after the Honeymoon? Assessing the Process of Franchisee Adjustment, 2015 British Academy of Management Conference, September
8-10, 2015, Portsmouth, United Kingdom.

Backhaus, C./Blut, M./Evanschitzky, H./Woisetschläger, D. (2015): Autonomy and Franchisee Performance: An Examination of Moderating Effects,” 2015 ANZMAC Annual Conference, November 30-December 2,
Sydney, Australia.

Blut, M./Backhaus, C./Woisetschläger, D./Evanschitzky, H.: Franchisee Adjustment: An Investigation of its Antecedents, 2015 ANZMAC Annual Conference, November 30-December 2, 2015, Sydney, Australia.

Backhaus, C./Blut, M./Heussler, T./Woisetschläger, D./Holzmüller, H./Nijssen, E. J. (2015): Standardization vs. Adaptation in Franchising and its Effects on Performance, 7th International Conference on Economics and Management of Networks, December 3-5, 2015, Cape Town, South Africa.

Woisetschläger, D./Backhaus, C./Dreisbach, J./Schnöring, M. (2015/2014/2013/2012): Sponsoringstudie 2015 – Die Sponsoringpotenziale in der Fußball-Bundesliga, in: Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion, Technische Universität Braunschweig.

Lindloff, K./Pieper, N./Bandelow, N. C./Woisetschläger, D. M. (2014): Drivers of carsharing diffusion in Germany: an actor-centred approach. In: International Journal of Automotive Technology and Management, 14 (3-4), pp. 217-245.

Woisetschläger, David M./Haselhoff, V. M./Backhaus, C. (2014): Fans’ resistance to naming right sponsor­ships: Why stadium names remain the same for fans, European Journal of Marketing, 48, pp. 1487-1510.

Ommen, N./Blut, M./Backhaus, C./Woisetschläger, D.: Participation Quality: What Is It? How Is It Measured? When Does It Matter?, 2014 Annual Frontiers in Service Conference, June 26-29, Miami, USA.

Müller, D./Woisetschläger, D./Ommen, N./Backhaus, C. (2014): Get Electric Vehicles Going – A Segmentation Approach for the Adoption of Electric Vehicles in Organizations, 39th Annual Macromarketing Conference 2014, London, UK.

Schnöring, M./Woisetschläger, D./Backhaus, C. (2014): Determinants and Consequences of Reward Redemption in Loyalty Programs, 2014 International Colloquium on Relationship Marketing, Sep 8-10, Newcastle, UK.

Ommen, N./Blut, M./Backhaus, C./Woisetschläger, D. (2014): How to Design Service Innovation Processes:  Development of the Participation Quality Scale, 2014 Global Marketing Conference, Singapore, July 15-18.

Woisetschläger, D./Hanning, D./Backhaus, C. (2014): Frontline Employees as Idea Collectors: An Examination of Individual-Level and Firm-Level Antecedents, 2014 Global Marketing Conference, Singapore, July 15-18.

Albrecht, C.-M./Backhaus, C./Gurzki, H./Woisetschläger, D. (2013): Drivers of Brand Extension Success: What Really Matters for Luxury Brands, Psychology & Marketing, 30 (8), pp. 647-659.

Albrecht, C.-M./Backhaus, C./Gurzki, H./Woisetschläger, D. (2013): Value creation for luxury brands through brand extensions: An investigation of forward and reciprocal effects. Marketing ZFP – Journal of Research and Management, 35, pp. 91–103.

Woisetschläger, D./Dreisbach, J./Schnöring, M./Backhaus, C. (2013): Einstellungstransfer durch Sponsoring: – Wie Unternehmen von der Stärke von Vereinsmarken profitieren können, in: Marketing Review St. Gallen, 28 (1), pp. 46-57.

Woisetschläger, D./Backhaus, C. (2013): How Sponsorship Deal Characteristics Drive Sponsorship Outcomes: A Multi-Level Analysis, 2013 AMA Winter Marketing Educators’ Conference, Las Vegas, USA.

Blut, M./Backhaus, C./Woisetschläger, D./Evanschitzky, H. (2013): How to Impact Franchisee Adjustment: An Empirical Examination of the Role of Franchisor Support, AMS 16th Biennial World Marketing Congress 2013, July 17-20, Melbourne, Australia.

Woisetschläger, D. M./Pieper, N./Backhaus, C. (2013): Social Effects in Consumer Behavior: How Subjective Norms and Co-Consuming Others Affect Behavioral Intentions. In: Proceedings of the 2013 AMA Winter Marketing Educators’ Conference, Las Vegas, NV, US.

Lindloff, K./Pieper, N./Bandelow, N. C./Woisetschläger, D. M. (2013): Drivers of carsharing diffusion in Germany: Explanations in the triangle of users, providers and politics. In: Proceedings of the 21th International Colloquium of GERPISA, Paris, FR.

Pieper, N./Backhaus, C.; Woisetschläger, D. M./Heußler, T. (2013): Shaping intermodal mobility experiences: The role of travel chain characteristics. In: Proceedings of the European Transport Conference ETC 2013 – Young Researchers' and Practitioners' Forum, Frankfurt, DE.

Pieper, N./Heußler, T./Woisetschläger, D. M./Backhaus, C. (2013): Relevanz der Intermodalität für CarSharing-Konzepte. In: Proff, H.; Schönharting, J.; Schramm, D.; Pascha, W. (Hrsg.): Schritte in die zukünftige Mobilität – Technische und betriebswirtschaftliche Aspekte. Springer Gabler, Wiesbaden, S. 379-399.

Pieper, N./Woisetschläger, D. M./Paternoga, S./Beuscher, G./Wachalski, T. (2013): Elektromobilität auf dem Prüfstand – Wirksamkeit von Kaufanreizen. Studie der P3 automotive GmbH und des Instituts für Automobilwirtschaft und Industrielle Produktion, Wolfsburg.

Paternoga, S./Pieper, N./Woisetschläger, D. M./Beuscher, G./Wachalski, T. (2013): Akzeptanz von Elektrofahrzeugen – Aussichtsloses Unterfangen oder große Chance? Studie der P3 automotive GmbH und des Instituts für Automobilwirtschaft und Industrielle Produktion, Wolfsburg.

Evanschitzky, H./Ramaseshan, B./Woisetschläger, D./Richelsen, V./Blut, M./ Backhaus, C. (2012): Consequences of Customer Loyalty to the Loyalty Program and to the Company, in: Journal of the Academy of Marketing Science, 40 (5), 625-638.

Kes, I./Woisetschläger, D. M. (2012): When Does Personalization Pay Off?, Advances in Consumer Research, 40, pp. 798-799.

Kes, I./Woisetschläger, D. (2012): Behavioral Targeting, WiSt-Wirtschaftswissenschaftliches Studium, 41 (5), pp. 228-233.

Woisetschläger, D. M./Michaelis, M. (2012): Sponsorship congruence and brand image: A pre-post event analysis, European Journal of Marketing, 46(3/4), pp. 509-523.

Backhaus, C./Woisetschläger, D./Blut, M. (2012): Marketing Mix Standardization in the Eye of the Customer: Insights from the Retailing Industry, Tagung Handelsforschung 2012, November 29 – December 1, 2012, Göttingen, Germany.

Albrecht, C.-M./Backhaus, C./Gurzki, H./Woisetschläger, D. (2012): Drivers of Brand Extension Success: What Really Matters for Luxury Brands, Global Marketing Conference 2012, Seoul, Korea.

Schnöring, M./Backhaus, C./Woisetschläger, M. (2012): Managing the Impact of Customer Satisfaction and Customer Experience on Loyalty Card Usage Intensity: Moderating Effects of Program Characteristics, Proceedings of the 41st EMAC Conference 2012, Lisbon, Portugal.

Hoof, I./Woisetschläger, D./Backhaus, C. (2012): The Older, the Greater the Fear of Being Left on the Shelf? How Age Interacts With Determinants of Conversion Behavior in an Online Dating Context, Proceedings of the 41st EMAC Conference 2012, Lisbon, Portugal.

Backhaus, C./Blut, M./Woisetschläger, D. (2012): Standardization of Marketing Communication and its Effects on Brand Knowledge: Insights from the Retailing Industry, 6th International Research Days in Marketing Communications 2012, Nancy, France.

Schnöring, M./Woisetschläger, D./Backhaus, C. (2012): How Fans Perceive Commercialization of Social Network Fan Pages, 6th International Research Days in Marketing Communications 2012, Nancy, France.

Pieper, N./Heußler, T./Woisetschläger, D./Backhaus, C. (2012): Relevanz der Intermodalität für CarSharing-Konzepte, 4. Wissenschaftsforum Mobilität 2012, Duisburg.

Woisetschläger, D. M./Backhaus/Evanschitzky, H./Blut, M. (2012): Why Shareholders are Better Customers: Four Experimental Studies, Proceedings of the 2012 AMA Winter Marketing Educators’ Conference, St. Petersburg, FL, USA.

Schnöring, M./Woisetschläger, D./Backhaus, C. (2012): Commercialization of Social Network Fan Pages and Fan Acceptance - An Empirical Assessment, Proceedings of the 2012 AMA Winter Marketing Educators’ Conference, St. Petersburg, FL, USA

Hoof, I./Woisetschläger, M. und Backhaus, C. (2012): Determinants and Consequences of the Net Promoter Score – A Dynamic Approach, Proceedings of the 2012 AMA Winter Marketing Educators’ Conference, St. Petersburg, FL, USA.

Blut, M./Backhaus, C./Heussler, T./Woisetschläger, D./Evanschitzky, H./Ahlert, D. (2011): What to Expect after the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships, in: Journal of Retailing, 87(3), pp. 306-319.

Evanschitzky, H./v. Wangenheim, F. /Woisetschläger, D. M. (2011): Service & solution innovation: Overview and research agenda, Industrial Marketing Management, 40(5), pp. 657-660.

Michaelis, M./Woisetschläger, D. M. (2011): Innovatives Vertriebscontrolling in interorganisationalen Vertriebssystemen mit Hilfe der Data Envelopment Analysis, Controlling, 23(4-5), pp. 242-247.

Woisetschläger, D./Backhaus, C./Michaelis, M. (2011): Warum Aktionäre die besseren Kunden sind, in: Marketing Review St. Gallen, 3, 33-38.

Woisetschläger, D./Evanschitzky, H./Backhaus, C. (2011): Zur Wirkung von Neukunden-Promotions auf Bestandskunden: Eine empirische Analyse in der Mobilfunkbranche, in: Zeitschrift für Betriebswirtschaft, 81, pp. 183-204.

Woisetschläger, D. M./Lentz, P./Evanschitzky, H. (2011): How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings, Journal of Business Research, 64(8), 800-808.

Evanschitzky, H./Backhaus, C./Blut, M./Woisetschläger, D. (2011): Efficacy of Franchisee Autonomy: An Examination of Boundary Conditions, Academy of Marketing Science World Marketing Congress (15), July 19-23, 2011, Reims, France.

Backhaus, C./Woisetschläger, D./Michaelis, M./von Blanckenburg, K. (2011): Gesucht: Die Top-Studierenden – Wo es Deutschlands Absolventen-Elite hinzieht, Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion, Technische Universität Braunschweig, 2011.

Woisetschläger, D./Backhaus, C. (2010): CSR-Engagements – was davon beim Kunden ankommt, in: Marketing Review St. Gallen, 5, pp. 42-47.

Woisetschläger, D./Backhaus, C./Evanschitzky, H./Michaelis, M. (2010): Determinants of Sponsorship Fit: A Multilevel Analysis, Advances in Consumer Research, p. 37. 

Woisetschläger, D. M./Eiting, A./Haselhoff, V. J./Michaelis, M. (2010): Determinants and consequences of sponsorship fit: A study of fan perceptions. Journal of Sponsorship, 3(2), pp. 169-180.

Woisetschläger, D./Michaelis, M./Evanschitzky, H./Eiting, A./Backhaus, C. (Hrsg.) (2010): Marketing von Solutions – Innovative Ansätze und Best Practices, Gabler Verlag, Wiesbaden. 

Evanschitzky, H./Backhaus, C./Blut, M./Woisetschläger, D. : When Does Autonomy Matter to Franchisee Performance?, Academy of Management Annual Conference, August 06-10, 2010, Montreal, Canada.

Woisetschläger, D./Backhaus, C./Michaelis, M./Evanschitzky, H. : How Listed Companies Can Benefit From Their Retail Investors: Three Experimental Studies, Proceedings of the 2010 European Marketing Conference (39), June 01-04, 2010, Copenhagen, Denmark.

Woisetschläger, D./Backhaus, C./Michaelis, M. : Sponsorship Deal Characteristics, Fan Perceptions, and Sponsorship Fit: An Empirical Examination, Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, New Orleans, LA, USA.

Woisetschläger, D./Backhaus, C./Michaelis, M./Eiting, A./Evanschitzky, H. (2010): Marketing von Solutions – Grundlagen des Solution Marketing und Herausforderungen auf dem Weg zum Solution Seller, in: Woisetschläger, D./Michaelis, M./Evanschitzky, H./Eiting, A./Backhaus, C. (Hrsg.) (2010): Marketing von Solutions – Innovative Ansätze und Best Practices, Gabler Verlag, Wiesbaden, 3-30

Woisetschläger, D./Michaelis, M./Backhaus, C. (2010): Erfolgsfaktoren des Trikotsponsorings - Nach welchen Kriterien Fans die Sponsoren ihrer Vereine bewerten, Jahrbuch Sponsoring, pp. 88-92.

Woisetschläger, D./Schnöring, M./Backhaus, C./Michaelis, M. (2010): Trikotsponsoring 2009/10 – Was die Fans der 1. und 2. Fußball-Bundesliga über Sponsoren und Vereine denken, Woisetschläger, D./Schnöring, M./Backhaus, C./Michaelis, M. (Hrsg.), Dortmund.

Woisetschläger, D./Kes, I./Backhaus, C. (2010): Wie Unternehmensmotivation die Kundenwahrnehmung von CSR beeinflusst, in: Der Markenartikel, Sonderheft CSR.

Backhaus, C./Blut, M./Evanschitzky, H./Woisetschläger, D. (2009): Autonomie und Loyalität in Unterneh­mens­­netzwerken: Eine Mehrebenenbetrachtung, in:  Managementforschung, 19, pp. 143-180.

Woisetschläger, D. M./Haselhoff, V. J. (2009): “The name remains the same for fans”–why fans oppose naming right sponsorships,  Advances in Consumer Research, 36, pp. 775-776.

Evanschitzky, H., Backhaus, C., Woisetschläger, D., Hartleb, V. (2009): Conceptualizing Relationship Quality in Franchise Systems: Dimensions and Measures, ANZMAC, December 2009, Melbourne, Australia.

Evanschitzky, H./ Woisetschläger, D./Backhaus, C./Michaelis, M. (2009): Kundenbindung in Dienstleistungsnetzwerken, in: Bruhn, M. / Homburg, C. (Hrsg.), Handbuch Kundenbindungsmanagement, 7,  pp. 325-354.

Woisetschläger, D. M./Michaelis, M./Backhaus, C./Evanschitzky, H. (2009): The Customer Comes Second! Warum Mitarbeiterbindung in Dienstleistungsnetzwerken wichtig für die Kundenbindung ist, in: Spath, Dieter (Hrsg.): Arbeits- und Dienstleistungsforschung als Innovationstreiber – Bilanzen, Herausforder­ungen, Zukünfte, pp. 173-180.

Woisetschläger, D./Backhaus, C./Evanschitzky, H. (2009): Trikotsponsoring auf dem Prüfstand: Wie Fußballfans den Sponsor ihres Vereins beurteilen, in: Transfer – Werbeforschung und Praxis, 4, pp. 51-57.

Woisetschläger, D./Michaelis, M./Backhaus, C. (2009): Trikotsponsoring 2008/09 – Was die Fans der 1. Fußball-Bundesliga über die Sponsoren ihrer Vereine denken, Woisetschläger, D./Evanschitzky, H./Backhaus, C./Michaelis, M. (Hrsg.), Dortmund.

Evanschitzky, H./Backhaus, C./Woisetschläger, D./Ahlert, D. (2008): Der Einfluss von Organisations­struktur und Aufgabenkomplexität auf Teamperformance - Eine gruppenexperimentelle Studie, in: Managementforschung, 18., pp. 1-34.

Evanschitzky, H./v. Wangenheim, F./Woisetschläger, D./Blut, M. (2008): Consumer ethnocentrism in the German market, International Marketing Review, 25(1), pp. 7-32.

Evanschitzky, H./Woisetschläger, D. (2008): Too old to choose? The effects of age and age related constructs on consumer decision making. Advances in Consumer Research, 35, pp. 630-636.

Lentz, P./Woisetschläger, D. M. (2008), Eine empirische Analyse von Determinanten der Kundenbindung im Kontext regionaler Tageszeitungen. Die Betriebswirtschaft, 68(2), pp. 217-238.

Michaelis, M./Woisetschläger, D./Backhaus, C./Ahlert, D. (2008): The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers, International Marketing Review, Vol. 25, 4 (Special Issue), pp. 404-422.

Michaelis, M./Woisetschläger, D. M./Hartleb, V. (2008): An empirical comparison of ambushing and sponsorship effects: the case of 2006 FIFA world cup Germany™. Advances in Consumer Research, 35, pp. 527-533.

Woisetschläger, D. M./Evanschitzky, H./Holzmüller, H. H. (2008): Putting Service Relations to the Test: How Can Negative Consumer Reactions to Price Increases Be Reduced?, Journal of Relationship Marketing, 7 (4), pp. 377-390.

Woisetschläger, D. M./Hartleb, V./Blut, M. (2008): How to make brand communities work: Antecedents and consequences of consumer participation. Journal of Relationship Marketing, 7(3), pp. 237-256.

Woisetschläger, D./Michaelis, M./Backhaus, C. (2008): The “Dark Side” of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions, Advances in Consumer Research, Vol. 35, pp. 483-490.

Backhaus, C./Blut, M./Evanschitzky, H./Woisetschläger, M./Ahlert, D. (2008): Antecedents and Performance Outcomes of Relationship Quality: The Case of Franchising, Proceedings of the Academy of Marketing Science Annual Conference, May 28-31, 2008, Vancouver, BC, Canada.

Woisetschläger, M./Hessenkamp, V./Backhaus, C. (2008): Negative Effects in Sponsorships: An Empirical Investigation, Proceedings of the Academy of Marketing Science Annual Conference, May 28-31, 2008, Vancouver, BC, Canada.

Evanschitzky, H./Backhaus, C./Woisetschläger, M./Ahlert, M. (2008): Relationship Quality in Franchise Systems: An Empirical Assessment, Global Marketing Conference, Shanghai, March 20-23, 2008.

Eschweiler, M./Evanschitzky, H./Woisetschläger, D. (2007): Ein Leitfaden zur Anwendung varianzanalytisch ausgerichteter Laborexperimente, WiSt-Wirtschaftswissenschaftliches Studium, 36(12), pp. 546-554.

Woisetschläger, D. M. (2007): Team-sponsorship in the Formula One–does it affect brand perception? An empirical assessment in the German car market, Advances in Consumer Research, 34, pp. 616-623.

Ahlert, D./Woisetschläger, D. M./Vogel, V. (Hrsg.) (2007): Exzellentes Sponsoring – Innovative Ansätze und Best Practices für das Markenmanagement, 2.

Michaelis, M. /Backhaus, C./Woisetschläger, D./Ahlert, D. (2007): The Entry and Exit of Airline Brands in Network Alliances: The Impact on Consumer Perceptions, AMS World Marketing Congress (13), July 11-14, 2007, Verona, Italy.

Woisetschläger, D./Michaelis, M./Backhaus, C. (2007): Does the Entry or Exit of Airline Brands in Network Alliances Affect Consumer Perceptions?, 2007 La Londe Conference Marketing Communications and Consumer Behavior, International Research Seminar in Marketing (34), June 5-8, 2007, La Londe les Maurs, France.

Michaelis, M./Backhaus, C./Woisetschläger, M. (2007): Imageeffekte des Ein- und Austritts von Marken in Markenallianzen, in: Bauer, H.H./Albrecht, C.-M./Huber, F., Markenmanagement, München pp. 235-246.

Ahlert, D./Blut, M./Backhaus, C./Woisetschläger, D. (2007): Effektivität von Exportorganisationen, in: Meyer, J.-A. (Hrsg.), Planung in kleinen und mittleren Unternehmen - Jahrbuch der KMU-Forschung und Praxis 2007, pp. 323-341.

Woisetschläger, D. (2006): Markenwirkung von Sponsoring – Eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers, Wiesbaden: Gabler.