In recent years, trust has enjoyed increasing interest from a wide range of parties, including organizations, policymakers, and the media. Perennially linked to turbulence and scandals, the damaging and rebuilding of trust is a contemporary concern affecting all areas of society.
Comprising six thematic sections, The Routledge Companion to Trust provides a comprehensive survey of trust research. With contributions from international experts, this volume examines the major topics and emerging areas within the field, including essays on the foundations, levels and theories of trust. It also examines trust repair and explores trust in settings such as healthcare, finance, food supply chains, and the internet.
The Routledge Companion to Trust is an extensive reference work which will be a vital resource to researchers and practitioners across the fields of management and organizational studies, behavioural economics, psychology, cultural anthropology, political science and sociology.
Die Misserfolgsquote von Innovationen liegt bei 50 - 80%, weshalb Unternehmensleiter ein großes Interesse daran haben, Erkenntnisse zur erfolgreichen Markteinführung neuer Produkte zu generieren. Durch Vertrauen können kundenseitig empfundene Unsicherheiten gegenüber innovativen Produkten reduziert und die Kaufbereitschaft gesteigert werden. Einen wesentlichen Beitrag hierzu leistet die Kommunikation. Ziel der Untersuchung ist es, einen optimalen Vertrauenskommunikations-Mix auszugestalten, der die Einführung neuer Produkte auf dem Markt erfolgreich unterstützt. Hierdurch erschließt Ann-Marie Ingrid Nienaber ein neues und interdisziplinäres Forschungsfeld. Sie identifiziert verschiedene Käufertypen, die jeweils unterschiedliche Anforderungen an die Ausgestaltung eines Vertrauenskommunikations-Mix stellen. Auf diese Weise gibt die Autorin praxisnahe Handlungsempfehlungen.
This edited book addresses two critical issues in international management: building trust and managing boundary spanning activities between international business partners. The duel-process of internationalization of multinational corporations (MNCs), through globalisation and regionalisation, has helped MNCs to increase their market expansion and improve the capabilities of innovation and learning. By creating various forms of international strategic alliances (ISAs), MNCs have become structurally more complex and geographically more dispersed. As a result, MNCs in general and ISAs in particular face the challenges of discerning blurred organisational boundaries, reconfiguring the control mechanisms, integrating diversified resources, and coordinating distributed activities in time and space.
Research in organisation behaviour indicates that boundary spanners play critical yet unspecified roles and functions in managing cross-boundary relationships. A core boundary spanning function is to build trust relationships. When organisations engage in business transactions, members of the organisations are concerned with not only the outcomes of economic transactions but also the processes of social exchanges. Boundary spanners may succeed in building interpersonal trust in a partnership, nonetheless their effort may not lead to inter-partner trust without an effective implementation of the institutionalisation process. Whereas trustworthiness is the antecedent to trust providing the basis for trust to develop, distrust manifests itself as a separate and linked concept to trust. These dynamic features of trust, trustworthiness, and distrust are critically elaborated.
Trust Building and Boundary Spanning in Cross-Border Management is dedicated to explicating these under-researched themes and contributing to the emerging streams of research in micro foundations and micro-structural approaches. It illustrates the latest research on the topic and will be of interest to both students at an advanced level, academics and reflective practitioners in the fields of organisational behaviour and theory, strategic management, international strategy and strategic alliances.
