|
Seegebarth, B./Sohn, S./Blankenberg, Ann-Kathrin
|
Structured Abstract: The power of consumers’ sustainable product purchasing
|
In Academy of Marketing Science, Proceedings of the Annual Conference, Miami, USA
|
2020
|
|
Sohn, S./Seegebarth, B.
|
Does Green Equal Green? Consumer Responses towards Different Shades of Green
|
Conference Proceedings of the 50th Association for Consumer Research, 2019, October 17 – 20, Atlanta, USA
|
2019
|
|
Seegebarth, B./Sohn, S./Fritz, W.
|
How Does the Content of My Shopping Basket Contribute to My Well-being? Evidence from (Organic) Food Purchases
|
Conference Proceedings of the 10th EMAC Regional Conference, September 25 -29, Saint Petersburg, Russia
|
2019
|
|
Sohn, S./ Seegebarth, B./Kissling, M./Sippel, T./Fritz, W.
|
Consumer Purchasing of Green Products: The Role of Social Presence in Online Retailing
|
in Gounaris, S. (Ed.), People Make Marketing: Conference Proceedings, Glasgow, UK, May 29 – June 1, European Marketing Academy; University of Starthclyde
|
2018
|
|
Jahns, M./ Woisetschläger, D./ Seegebarth, B.
|
Never Trust A Stranger - Even If (s)he Is Beautiful? - How Attractiveness, Gender, And Role Of Associates Influence Ridesharing Intention
|
in Gounaris, S. (Ed.), People Make Marketing: Conference Proceedings, Glasgow, UK, May 29 – June 1, European Marketing Academy; University of Starthclyde
|
2018
|
|
Knudson, D./Kalafatis, S./Kleiner, C./Seegebarth, B./Zahos, S./Detterfelt, J./Avazpou, I./Sandahl, K./Gorder, P./Ginige, J./Radermacher, A./Caballero, H./ Gomez, H./Roos, M.
|
Global Software Engineering Experience through International Capstone Project Exchanges
|
paper presented at the 13th IEEE/ACM International Conference on Global Software Engineering, May 28-29, 2018, Gotheburg, Sweden
|
2018
|
|
Seegebarth, B./Backhaus, C./Woisetschläger, D.
|
How Emotions Shape Buying Intentions For Innovations Using Emerging Technologies
|
paper accepted for presentation at the 77th Annual Meeting of the Academy of Management, August, 4-8, Atlanta, Georgia, USA.
|
2017
|
|
Peyer, M./Seegebarth, B./Balderjahn, I., Lee, M.S.W.
|
The role of consumer empowerment in the relationship between Anticonsumption and Consumer Well-Being
|
in: Proceedings of the ICAR symposium 2016, Melbourne, Australia
|
2016
|
|
Seegebarth, B./Balderjahn, I./Peyer, M./Wiedmann, K.-P.
|
Who are Sustainable Conscious Consumers? A Segmentation Approach to Identify and Profile Patterns of Un-/Sustainable Conscious Consumers
|
in: Marketing Theory and Applications: Proceedings of the Annual AMA Winter Marketing Educators’ Conference 2016, February 26-28, Las Vegas, USA
|
2016
|
|
Sohn, S./Seegebarth, B./Schulte, M.
|
Time to Entertain Digital Immigrants? Extrinsic and Intrinsic Motivations for Branded Mobile App Use – The Role of Digital Origin and Content Orientation
|
in: Marketing Theory and Applications: Proceedings of the Annual AMA Winter Marketing Educators’ Conference 2016, February 26-28, Las Vegas, USA
|
2016
|
|
Seegebarth, B./ Peyer, M.
|
Do relationships lead to more sustainability? Identifying sustainable citizen-consumers and their role to promote sustainability
|
Paper accepted for presentation at the 23rd International Colloquium on Relationship Marketing (ICRM) 2015, September 15-17, Helsinki, Finnland
|
2015
|
|
Peyer, M./Balderjahn, I./ Seegebarth, B.
|
Is the voluntary simplicity consumption style truly voluntary? Identification and specification of a downshifted consumption style from a sustainable perspective
|
Paper presented at the EMAC Conference 2015, May 26-29, Leuven, Belgium
|
2015
|
|
Seegebarth, B./Wiedmann, K.-P./Klarmann, C./Hernández, A.
|
The Green Value: Measuring Cross - National Customer Perceptions of Organic Food
|
Poster presented at AMA Winter Marketing Educators’ Conference 2015, February 13-15, San Antonio, Texas
|
2015
|
|
Seegebarth, B./Wiedmann, K.-P./Behrens, S./Klarmann, C./Luebbehusen Scribner, L.
|
Customer Value Perception: Cross-National Preferences for Organic Food
|
in: Proceedings of the Global Marketing Conference 2014, July 15-18, Singapore
|
2014
|
|
Seegebarth, B./Peyer, M./Balderjahn, I./Wiedmann, K.-P./Buerke, A./Kirchgeorg, M.
|
The Sustainable Roots of Anti-Consumption Lifestyles and their Impacts on Consumers’ Financial Well-Being
|
in: Proceedings of the ICAR symposium 2014, July 4-5, Kiel, Germany
|
2014
|
|
Seegebarth, B./Peyer, M./Balderjahn, I./Wiedmann, K.-P.
|
Are Consumption Opponents the Happier People? Insights Into the Relationship Between Sustainable-Rooted Anti-Consumption Practices and Personal Well-Being
|
in: Proceedings of the EMAC Conference 2014, June 2-5, Valencia, Spain
|
2014
|
|
Peyer, M./ Seegebarth, B./ Buerke, A./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P.
|
Consciousness for Sustainable Consumption: Scale Development and New Insights in the Economic Dimension of Consumers’ Sustainability
|
in: Proceedings of the AMA Winter Marketing Educators’ Conference 2014, February 21-23, Orlando, USA
|
2014
|
|
Sohn, S./Schulte, M./Seegebarth, B.
|
How Do Men and Women Assess Branded Mobile Apps? A Comparison Between Hedonic and Utilitarian Apps
|
in: Proceedings of the AMA Winter Marketing Educators’ Conference 2014, February 21-23, Orlando, USA
|
2014
|
|
Klarmann, C./Seegebarth, B./Wiedmann, K.-P./Behrens, S.
|
Green Consumption: Customer Value Perception of Organic Food Products
|
in: Proceedings of the Australia New Zealand Marketing Academy Conference (ANZMANC) 2014, December 1-4, Auckland, New Zealand.
|
2013
|
|
Peyer, M./Buerke, A./Seegebarth, B./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P.
|
Development of a Measurement Model for Consciousness for Sustainable Consumption
|
in: Proceedings of the Corporate Responsibility Research Conference CRRC 2013, September 11–13, Graz, Austria
|
2013
|
|
Seegebarth, B./Peyer, M./Buerke, A./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P.
|
What Does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach
|
in: Proceedings of the AMS World Marketing Congress 2013, July 17-20, Melbourne, Australia
|
2013
|
|
Sohn, S./Schulte, M./Seegebarth, B.
|
Branded Mobile Apps – A Multi-Dimensional View on Value-Based Drivers for Behavioral Intentions
|
in: Proceedings of the 12th International Conference on Research in Advertising (ICORIA) 2013, June 27-29, Zagreb, Croatia
|
2013
|
|
Buerke, A./Seegebarth, B./Peyer, M./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P.
|
Consciousness for Sustainable Consumption: Conceptualization, Measurement and Empirical Validation
|
in: Proceedings of the AMA Winter Marketing Educators' Conference 2013, February 15-17, Las Vegas, USA
|
2013
|
|
Seegebarth, B./Wiedmann, K.-P.
|
Cultural Influences on Consumers Boycott Behaviour Toward Nanotechnology
|
in: Proceedings of the S.Net conference 2012, October 22-25, Twente, Netherlands
|
2012
|
|
Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Pankalla, L./Kassubek, M.
|
A Customer Perceived Value Perspective on Motivations Underlying Boycott Participation
|
in: Noble, St. M.; Noble, Ch. H. (Ed.): Marketing 2011: Delivering value in Turbulent Times. 2011 AMA Educators’ Proceedings, pp. 117f
|
2011
|
|
Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Pankalla, L./Kassubek, M.
|
Exploring The Boycott Phenomena From A Customer Value-Based Perspective: What Are The Reasons For Consumers Non-Consumption?
|
in: Proceedings of the AMS World Marketing Congress 2011, July 20-23, Reims, France
|
2011
|
|
Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Pankalla, L./Kassubek, M.
|
Value-Based Boycott Motivation: Customer Value Perception and Transfer to Boycott Intention and Behavior
|
in: Proceedings of the 10th International Conference Marketing Trends 2011, January 20-22, Paris, France
|
2011
|
|
Wiedmann, K.-P./Kassubek, M./Pankalla, L./Hennigs, N./Seegebarth, B.
|
Cross-Cultural Adoptions of Sustainable Solutions in the Automotive Sector
|
in: Proceedings of the 10th International Conference Marketing Trends 2011, January 20-22, Paris, France
|
2011
|
|
Wiedmann, K.-P./Kassubek, M./Pankalla, L./Hennigs, N./Seegebarth, B.
|
Green Solutions in the Automotive Sector: Exploring Consumer's Attitude and Risk Perception of Natural Gas Vehicles
|
in: Proceedings of the Korean Academy of Marketing Science Fall International Conference 2010, November 26-27, Seoul, South Korea. (Paper received the "Best Conference Paper Award")
|
2010
|
|
Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Aigner-Hof, T./Cortekar, J./Pankalla, L./Kassubek, M.
|
Acceptance of Nanotechnology: A Risk-Oriented Management Perspective to the Diffusion of Innovative Nanotechnology Products
|
in: Proceedings of the 2nd Annual Conference Society for the Study of Nanoscience and Emerging Technologies 2010, September 29 - October 2, Darmstadt, Germany
|
2010
|
|
Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Pankalla, L./Kassubek, M.
|
Motivation of Consumer Boycott: The Case of Nano-Technology
|
in: Proceedings of the 2010 Global Marketing Conference, Korean Academy of Marketing Science et al., 2010, September 9-12, Tokyo, Japan
|
2010
|
|
Wiedmann, K.-P./Hennigs, N./Kassubek, M./Pankalla, L./Seegebarth, B.
|
The Adoption of Sustainable Solutions in the Automotive Sector: The Case of Natural Gas Vehicles
|
in: Proceedings of the 2010 Global Marketing Conference, Korean Academy of Marketing Science et al., 2010, September 9-12, Tokyo, Japan
|
2010
|
|
Wiedmann, K.-P./Hennigs, N./Pankalla, L./Kassubek, M./Seegebarth, B.
|
Consumer Resistance to Green Innovations: The Case of Natural Gas Vehicles
|
in: Lee, M. S. W./Roux, D./Cherrier, H./Cova, B. (eds.): Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence, The University of Auckland Business School, New Zealand, pp. 81-85
|
2010
|
|
Hennigs, N./Wiedmann, K.-P./Seegebarth, B./Pankalla, L./Kassubek, M.
|
The Influence of Consumers' Risk Attitudes and Behavior on the Adoption of Online Banking Services
|
in: Proceedings of the 9th International Conference Marketing Trends 2010,January 21-23, Venice, Italy
|
2010
|
|
Wiedmann, K.-P./Hennigs, N./Seegebarth, B.
|
Exploring Risk Attitudes and the Adoption of Online Banking Services
|
in: Proceedings of the 11th Quis, The Service Conference 2009, June 11-14, Wolfsburg, Germany
|
2009
|
|
Wiedmann, K.-P./Hennigs, N./Seegebarth, B.
|
Searching for Differentiation on the Web
|
in: Proceedings of the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness 2009, May 28-30, Amsterdam, Netherlands
|
2009
|
|
Wiedmann, K.-P./Hennigs, N./Seegebarth, B.
|
Corporate Social Capital as Essential Driver of Corporate Success in a Globalized World: Impact upon Stakeholder Perceptions and Transfer to Related Behavior
|
in: Proceedings of the SAICON 2008, November 12-14, Islamabad, Parkistan
|
2008
|
|
Wiedmann, K.-P./Hennigs, N./Seegebarth, B.
|
Examining the Influence of Social Capital on Corporate Reputation
|
in: Brown, T.; Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19 (2008), pp. 199 ff.
|
2008
|
|
Wiedmann, K.-P./Hennigs, N./Seegebarth, B.
|
An Empirical Investigation of the Influence of Corporate Social Capital on Consumers’ Company and Product Perception
|
in: Brown, T.; Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19 (2008), pp. 324 ff.
|
2008
|
|
Wiedmann, K.-P./Hennigs, N./Gassmann, B.
|
The Importance of Corporate Social Capital for an Integrated Reputational Management
|
in: Khilji, Sh.E.; Teagarden, M.B.; Ibrahim, D.N.; Meng, T.T.; Ahmend, Z.U. (Ed.): Advances in Global Business Research, Vol. 4 (2007), No.1, ISSN 1549-9332, Part 2, Commerce, Texas, 2007, pp. 533-539
|
2007
|
