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Logo Institut für Marketing der TU Braunschweig

Publications

Dr. Barbara Seegebarth

Journal posts
Authors Title Journal Year DOI
Seegebarth, B./Backhaus, C./Woisetschläger, D. The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario-based investigation in the context of nanotechnology Psychology & Marketing 2019 10.1002/mar.21228
Balderjahn, I./Lee, M./Seegebarth, B./Peyer, M. A Sustainable Pathway to Consumer Wellbeing. The Role of Anticonsumption and Consumer Empowerment Journal of Consumer Affairs (JCA) 2019 10.1111/joca.12278
Balderjahn, I./Peyer, M./Seegebarth, B./Wiedmann, K. P./Weber, A. The many faces of sustainability-conscious consumers: A category-independent typology Journal of Business Research, 91, 83-93 2018 10.1016/j.jbusres.2018.05.022
Hoffmann, S./Balderjahn, I./Seegebarth, B./Mai, R./Peyer, M. Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity Ecological Economics, Vol. 147, pp. 167-178 2018 10.1016/j.ecolecon.2018.01.004
Fritz, W./Sohn, S./Seegebarth, B. Broadening the Perspective on Mobile Marketing: An Introduction Psychology & Marketing, Vol. 34, No. 2, pp. 113–118 2017 10.1002/mar.20978
Sohn, S./Seegebarth, B./Moritz, M. The Impact of Perceived Visual Complexity of Mobile Online Shops on User’s Satisfaction Psychology & Marketing, Vol. 34, No. 2, pp. 195–214 2017 10.1002/mar.20983
Peyer, M./Balderjahn, I./Seegebarth, B./Klemm, A. The Role of Sustainability in profiling voluntary simplifiers Journal of Business Research, Vol. 70, Issue C, pp. 37-43 2016 10.1016/j.jbusres.2016.07.008
Seegebarth, B./Peyer, M./Balderjahn, I./Wiedmann, K.-P. The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being Journal of Consumer Affairs, Vol. 50, Issue 1, pp. 68-99 2016 10.1111/joca.12077
Seegebarth, B./Behrens, S. H./Klarmann, C./Hennigs, N./Scribner, L. L. Customer value perception of organic food: cultural differences and cross-national segments British Food Journal, Vol. 118 No. 2, pp. 396 - 411 2016 -
Balderjahn, I./Buerke, A./Kirchgeorg, M./Peyer, M./Seegebarth, B./Wiedmann, K.-P. Consciousness for Sustainable Consumption: Scale Developement and New Insights in the Economic Dimension of Consumers' Sustainability AMS Review, Vol. 3, No. 4, pp. 181-192 2013 -
Wiedmann, K.-P./Hennigs, N./Pankalla, L./Kassubek, M./Seegebarth, B. Adoption Barriers and Resistance to Sustainable Solutions in the Automotive Sector Journal of Business Research (Special Issue on "Innovation, Diffusion, and Adaption"), Vol. 64, No. 11, pp. 1201-1206 2011 -
Hennigs, N./Wiedmann, K.-P./Seegebarth, B./Pankalla, L./Kassubek, M. The Influence of Consumers’ Risk Attitudes and Behavior on the Adoption of Online Banking Services Journal of Marketing Trends, Vol. 1, No. 5, pp. 7 – 16 2010 -
Wiedmann, K.-P./Hennigs, N./Pankalla, L./Kassubek, M./Seegebarth, B./Reeh, M.-O. Online Distribution of Pharmaceuticals: Investigating Relations of Consumers' Value Perception, Online Shopping Attitudes and Behaviour in an E-Pharmacy Context Journal of Customer Behaviour, Vol. 9, No. 2, pp. 175-199 2010 -
Wiedmann, K.-P./Hennigs, N./Seegebarth, B. Corporate Social Capital as Essential Driver of Corporate Identity: Impact Upon Stakeholder Perceptions and Transfer to Related Behaviour Journal of Global Business Advancement, Vol. 3, No. 2, pp. 112-132 2010 -
Monographs
Authors Titles in Year
Seegebarth, B. Die multidimensionale Motivationsstruktur konsumentenseitiger Boykottpartizipation   Hamburg 2011
Wiedmann, K.-P./Hennigs, N./Aigner-Hof, T./Seegebarth, B./Kassubek, M./Pankalla, L./Venghaus, S. Risikomanagement: Konzeptionelle Grundlagen und Szenarien aus der Praxis. Südwestdeutscher Verlag für Hochschulschriften Wiedmann, K.-P. (Hrsg.): Ganzheitliches Marketing und Management Saarbrücken 2010
Contributions in anthologies
Authors Titles in Year
Hennigs, N./Seegebarth, B Anti-consumption Cooper, Cary L. (Ed.): Wiley Encyclopedia of Management, 3rd Edition, Vol. 9: 1-2, Wiley 2015
Hof, H./Seegebarth, B. Technikfolgenabschätzung und Risikoforschung am Beispiel der Nanotechnologie Ekardt, F.; Kuckartz, U.; Schneidewind, U.; Vogt, M. (Hrsg.): Wo steht die Umweltethik: Argumentationsmuster im Wandel, Beiträge zur sozialwissenschaftlichen Nachhaltigkeitsforschung Metropolis 2013
Peer-reviewed contributions to international conferences
Authors Title Further Information Year
Seegebarth, B./Sohn, S./Blankenberg, Ann-Kathrin Structured Abstract: The power of consumers’ sustainable product purchasing In Academy of Marketing Science, Proceedings of the Annual Conference, Miami, USA 2020
Sohn, S./Seegebarth, B. Does Green Equal Green? Consumer Responses towards Different Shades of Green Conference Proceedings of the 50th Association for Consumer Research, 2019, October 17 – 20, Atlanta, USA 2019
Seegebarth, B./Sohn, S./Fritz, W. How Does the Content of My Shopping Basket Contribute to My Well-being? Evidence from (Organic) Food Purchases Conference Proceedings of the 10th EMAC Regional Conference, September 25 -29, Saint Petersburg, Russia 2019
Sohn, S./ Seegebarth, B./Kissling, M./Sippel, T./Fritz, W. Consumer Purchasing of Green Products: The Role of Social Presence in Online Retailing in Gounaris, S. (Ed.), People Make Marketing: Conference Proceedings, Glasgow, UK, May 29 – June 1, European Marketing Academy; University of Starthclyde 2018
Jahns, M./ Woisetschläger, D./ Seegebarth, B. Never Trust A Stranger - Even If (s)he Is Beautiful? - How Attractiveness, Gender, And Role Of Associates Influence Ridesharing Intention in Gounaris, S. (Ed.), People Make Marketing: Conference Proceedings, Glasgow, UK, May 29 – June 1, European Marketing Academy; University of Starthclyde 2018
Knudson, D./Kalafatis, S./Kleiner, C./Seegebarth, B./Zahos, S./Detterfelt, J./Avazpou, I./Sandahl, K./Gorder, P./Ginige, J./Radermacher, A./Caballero, H./ Gomez, H./Roos, M. Global Software Engineering Experience through International Capstone Project Exchanges paper presented at the 13th IEEE/ACM International Conference on Global Software Engineering, May 28-29, 2018, Gotheburg, Sweden 2018
Seegebarth, B./Backhaus, C./Woisetschläger, D. How Emotions Shape Buying Intentions For Innovations Using Emerging Technologies paper accepted for presentation at the 77th Annual Meeting of the Academy of Management, August, 4-8, Atlanta, Georgia, USA. 2017
Peyer, M./Seegebarth, B./Balderjahn, I., Lee, M.S.W. The role of consumer empowerment in the relationship between Anticonsumption and Consumer Well-Being in: Proceedings of the ICAR symposium 2016, Melbourne, Australia 2016
Seegebarth, B./Balderjahn, I./Peyer, M./Wiedmann, K.-P. Who are Sustainable Conscious Consumers? A Segmentation Approach to Identify and Profile Patterns of Un-/Sustainable Conscious Consumers in: Marketing Theory and Applications: Proceedings of the Annual AMA Winter Marketing Educators’ Conference 2016, February 26-28, Las Vegas, USA 2016
Sohn, S./Seegebarth, B./Schulte, M. Time to Entertain Digital Immigrants? Extrinsic and Intrinsic Motivations for Branded Mobile App Use – The Role of Digital Origin and Content Orientation in: Marketing Theory and Applications: Proceedings of the Annual AMA Winter Marketing Educators’ Conference 2016, February 26-28, Las Vegas, USA 2016
Seegebarth, B./ Peyer, M. Do relationships lead to more sustainability? Identifying sustainable citizen-consumers and their role to promote sustainability Paper accepted for presentation at the 23rd International Colloquium on Relationship Marketing (ICRM) 2015, September 15-17, Helsinki, Finnland 2015
Peyer, M./Balderjahn, I./ Seegebarth, B. Is the voluntary simplicity consumption style truly voluntary? Identification and specification of a downshifted consumption style from a sustainable perspective Paper presented at the EMAC Conference 2015, May 26-29, Leuven, Belgium 2015
Seegebarth, B./Wiedmann, K.-P./Klarmann, C./Hernández, A. The Green Value: Measuring Cross - National Customer Perceptions of Organic Food Poster presented at AMA Winter Marketing Educators’ Conference 2015, February 13-15, San Antonio, Texas 2015
Seegebarth, B./Wiedmann, K.-P./Behrens, S./Klarmann, C./Luebbehusen Scribner, L. Customer Value Perception: Cross-National Preferences for Organic Food in: Proceedings of the Global Marketing Conference 2014, July 15-18, Singapore 2014
Seegebarth, B./Peyer, M./Balderjahn, I./Wiedmann, K.-P./Buerke, A./Kirchgeorg, M. The Sustainable Roots of Anti-Consumption Lifestyles and their Impacts on Consumers’ Financial Well-Being in: Proceedings of the ICAR symposium 2014, July 4-5, Kiel, Germany 2014
Seegebarth, B./Peyer, M./Balderjahn, I./Wiedmann, K.-P. Are Consumption Opponents the Happier People? Insights Into the Relationship Between Sustainable-Rooted Anti-Consumption Practices and Personal Well-Being in: Proceedings of the EMAC Conference 2014, June 2-5, Valencia, Spain 2014
Peyer, M./ Seegebarth, B./ Buerke, A./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P. Consciousness for Sustainable Consumption: Scale Development and New Insights in the Economic Dimension of Consumers’ Sustainability in: Proceedings of the AMA Winter Marketing Educators’ Conference 2014, February 21-23, Orlando, USA 2014
Sohn, S./Schulte, M./Seegebarth, B. How Do Men and Women Assess Branded Mobile Apps? A Comparison Between Hedonic and Utilitarian Apps in: Proceedings of the AMA Winter Marketing Educators’ Conference 2014, February 21-23, Orlando, USA 2014
Klarmann, C./Seegebarth, B./Wiedmann, K.-P./Behrens, S. Green Consumption: Customer Value Perception of Organic Food Products in: Proceedings of the Australia New Zealand Marketing Academy Conference (ANZMANC) 2014, December 1-4, Auckland, New Zealand. 2013
Peyer, M./Buerke, A./Seegebarth, B./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P. Development of a Measurement Model for Consciousness for Sustainable Consumption in: Proceedings of the Corporate Responsibility Research Conference CRRC 2013, September 11–13, Graz, Austria 2013
Seegebarth, B./Peyer, M./Buerke, A./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P. What Does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach in: Proceedings of the AMS World Marketing Congress 2013, July 17-20, Melbourne, Australia 2013
Sohn, S./Schulte, M./Seegebarth, B. Branded Mobile Apps – A Multi-Dimensional View on Value-Based Drivers for Behavioral Intentions in: Proceedings of the 12th International Conference on Research in Advertising (ICORIA) 2013, June 27-29, Zagreb, Croatia 2013
Buerke, A./Seegebarth, B./Peyer, M./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P. Consciousness for Sustainable Consumption: Conceptualization, Measurement and Empirical Validation in: Proceedings of the AMA Winter Marketing Educators' Conference 2013, February 15-17, Las Vegas, USA 2013
Seegebarth, B./Wiedmann, K.-P. Cultural Influences on Consumers Boycott Behaviour Toward Nanotechnology in: Proceedings of the S.Net conference 2012, October 22-25, Twente, Netherlands 2012
Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Pankalla, L./Kassubek, M. A Customer Perceived Value Perspective on Motivations Underlying Boycott Participation in: Noble, St. M.; Noble, Ch. H. (Ed.): Marketing 2011: Delivering value in Turbulent Times. 2011 AMA Educators’ Proceedings, pp. 117f 2011
Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Pankalla, L./Kassubek, M. Exploring The Boycott Phenomena From A Customer Value-Based Perspective: What Are The Reasons For Consumers Non-Consumption? in: Proceedings of the AMS World Marketing Congress 2011, July 20-23, Reims, France 2011
Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Pankalla, L./Kassubek, M. Value-Based Boycott Motivation: Customer Value Perception and Transfer to Boycott Intention and Behavior in: Proceedings of the 10th International Conference Marketing Trends 2011, January 20-22, Paris, France 2011
Wiedmann, K.-P./Kassubek, M./Pankalla, L./Hennigs, N./Seegebarth, B. Cross-Cultural Adoptions of Sustainable Solutions in the Automotive Sector in: Proceedings of the 10th International Conference Marketing Trends 2011, January 20-22, Paris, France 2011
Wiedmann, K.-P./Kassubek, M./Pankalla, L./Hennigs, N./Seegebarth, B. Green Solutions in the Automotive Sector: Exploring Consumer's Attitude and Risk Perception of Natural Gas Vehicles in: Proceedings of the Korean Academy of Marketing Science Fall International Conference 2010, November 26-27, Seoul, South Korea. (Paper received the "Best Conference Paper Award") 2010
Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Aigner-Hof, T./Cortekar, J./Pankalla, L./Kassubek, M. Acceptance of Nanotechnology: A Risk-Oriented Management Perspective to the Diffusion of Innovative Nanotechnology Products in: Proceedings of the 2nd Annual Conference Society for the Study of Nanoscience and Emerging Technologies 2010, September 29 - October 2, Darmstadt, Germany 2010
Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Pankalla, L./Kassubek, M. Motivation of Consumer Boycott: The Case of Nano-Technology in: Proceedings of the 2010 Global Marketing Conference, Korean Academy of Marketing Science et al., 2010, September 9-12, Tokyo, Japan 2010
Wiedmann, K.-P./Hennigs, N./Kassubek, M./Pankalla, L./Seegebarth, B. The Adoption of Sustainable Solutions in the Automotive Sector: The Case of Natural Gas Vehicles in: Proceedings of the 2010 Global Marketing Conference, Korean Academy of Marketing Science et al., 2010, September 9-12, Tokyo, Japan 2010
Wiedmann, K.-P./Hennigs, N./Pankalla, L./Kassubek, M./Seegebarth, B. Consumer Resistance to Green Innovations: The Case of Natural Gas Vehicles in: Lee, M. S. W./Roux, D./Cherrier, H./Cova, B. (eds.): Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence, The University of Auckland Business School, New Zealand, pp. 81-85 2010
Hennigs, N./Wiedmann, K.-P./Seegebarth, B./Pankalla, L./Kassubek, M. The Influence of Consumers' Risk Attitudes and Behavior on the Adoption of Online Banking Services in: Proceedings of the 9th International Conference Marketing Trends 2010,January 21-23, Venice, Italy 2010
Wiedmann, K.-P./Hennigs, N./Seegebarth, B. Exploring Risk Attitudes and the Adoption of Online Banking Services in: Proceedings of the 11th Quis, The Service Conference 2009, June 11-14, Wolfsburg, Germany 2009
Wiedmann, K.-P./Hennigs, N./Seegebarth, B. Searching for Differentiation on the Web in: Proceedings of the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness 2009, May 28-30, Amsterdam, Netherlands 2009
Wiedmann, K.-P./Hennigs, N./Seegebarth, B. Corporate Social Capital as Essential Driver of Corporate Success in a Globalized World: Impact upon Stakeholder Perceptions and Transfer to Related Behavior in: Proceedings of the SAICON 2008, November 12-14, Islamabad, Parkistan 2008
Wiedmann, K.-P./Hennigs, N./Seegebarth, B. Examining the Influence of Social Capital on Corporate Reputation in: Brown, T.; Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19 (2008), pp. 199 ff. 2008
Wiedmann, K.-P./Hennigs, N./Seegebarth, B. An Empirical Investigation of the Influence of Corporate Social Capital on Consumers’ Company and Product Perception in: Brown, T.; Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19 (2008), pp. 324 ff. 2008
Wiedmann, K.-P./Hennigs, N./Gassmann, B. The Importance of Corporate Social Capital for an Integrated Reputational Management in: Khilji, Sh.E.; Teagarden, M.B.; Ibrahim, D.N.; Meng, T.T.; Ahmend, Z.U. (Ed.): Advances in Global Business Research, Vol. 4 (2007), No.1, ISSN 1549-9332, Part 2, Commerce, Texas, 2007, pp. 533-539 2007
Publication series Marketing & Management Leibniz Universität Hannover
Authors Title Year
Wiedmann, K.-P./Seegebarth, B./Aigner-Hof, T./Venghaus, S. Dynamik der Risikoakzeptanz bei innovativen Technologien: Nanotechnologie als Herausforderung für ein neues ganzheitliches Risikomanagementmodell 2009
Wiedmann, K.-P.; Gaßmann, B. Die deutsche Versicherungswirtschaft - ein Überblick 2006
Wiedmann, K.-P./Hennigs, N./Gaßmann, B. Wachstumsorientierte Unternehmensberatung im Mittelstand: Theorien, Konzepte sowie Ableitung eines eigenen Wachstumskonzeptes 2006
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