Dr. Anne Reif

• Online communication
• Science communication
• Trust research
• Audience and  media effects research
• Gender & diversity topics

Awards

• Publication Award of the TU Ilmenau (2018) for the following contribution: Döring, N., Reif, A. & Poeschl, S. (2016). How gender stereotypical are selfies? A content analysis and comparison with magazine adverts. Computers in Human Behavior, 55(B), 955-962. DOI: doi.org/10.1016/j.chb.2015.10.001

Funding

Research

• DAAD Funding Congress Trip 2018 for: Reif, A.; Taddicken, M.; Brandhorst, J.; Diestelhorst, M.; Hauk, L. & Schuster, J. (2018): A beneficial technology for the German economy: Media frames of autonomous driving. Presentation at the 7th European Communication Conference in November in Lugano. Link to the project.
• DAAD Funding Congress Trip 2017 for: Taddicken, M., Reif, A. & Hoppe, I. (2017): Knowledge, Ignorance, and (Un)certainty: Operationalization and Analysis of Knowledge, on the Example of Climate Change. Paper presented at the 67th Annual Conference of International Communication Association (ICA), May 25-29, San Diego, USA.

Teaching

• "Experimental Study on Gender Differences in the Perception of Scientists in Online Videos" (in German), teaching research project to finance two student assistants, funding by the Braunschweig Network for Gender and Diversity Studies. Link to the project.
  Duration: 01 March - 31 August 2019
• Visualising and understanding empirical data analysis, project for the improvement of teaching, funding by in medias res. Link to the project.
  Duration: Summer semester 2016
• "All bodies are beautiful: selfies on the Tumblr hashtag #bodypositive", teaching research project to fund a student assistant, funding from the Braunschweig Network for Gender and Diversity Studies. Link to the project.
  Duration: 01 February - 31 July 2018.

Other

• Participation in the Gertrude J. Robinson Mentoring Programme of the DGPuK class of 2020/ 21. Link to the mentoring programme.

• Reif, A., Schröder, J. T., Guenther, L., Taddicken, M., & Weingart, P. (2023). Wie sehr interessieren sich Internetnutzende in Südafrika für den Klimawandel? Unterschiede zwischen fünf Bevölkerungssegmenten mit verschiedenem Wissenschaftsvertrauen. In J. Wolling, M. Becker & C. Schumann (Hrsg.), NEU – Nachhaltigkeits‐, Energie‐ und Umweltkommunikation: Bd. 8. Klima(wandel)kommunikation: Im Spannungsfeld von Wissenschaft, Medien und öffentlicher Meinung (S. 80–101). Universitätsverlag Ilmenau. https://doi.org/10.22032/dbt.55228

• Reif, A., Miller, I., & Taddicken,M. (2022). “Love the Skin You‘re In”: An Analysis of Women’s Self-Presentation and User Reactions to Selfies Using the Tumblr Hashtag #bodypositive, Mass Communication and Society. 10.1080/15205436.2022.2138442

• Guenther, L., Reif, A., Taddicken, M. & Weingart, P. (2022). Positive but not uncritical: Perceptions of science and technology amongst South African online users. South African Journal of Science. https://doi.org/10.17159/sajs.2022/11102

• Reif, A., & Taddicken, M. (2022). Klimawandelbezogenen Mediennutzung und -wirkung. In Y. Ibrahim & S. Rödder (Hrsg.), Schlüsselwerke der sozialwissenschaftlichen Klimaforschung. Transcript. https://doi.org/10.14361/9783839456668

• Reif, A., & Guenther, L. (2022). How representative surveys measure public (dis)trust in science: A systematisation and analysis of survey items and open-ended questions. Journal of Trust Research. https://doi.org/10.1080/21515581.2022.2075373

• Guenther, L., Reif, A., De Silva-Schmidt, F. & Brüggemann, M. (2022). Klimawandel und Klimapolitik bleiben trotz COVID-19-Pandemie etablierte Themen. Medienrezeption während der UN-Klimagipfel 2015, 2018, 2019 und 2021. Media Perspektiven, 2022(4), S. 192-202.

• Reif, A., Peter, E., Gillner, T., Hortig, L.‑M., Joost, A. & Taddicken, M. (2021). Vom Bildschirm auf die Straße? Eine empirische Untersuchung der Identifikation, Online-Partizipation und des Klimaproblembewusstseins von Fridays-for-Future- Beteiligten. Medien & Kommunikationswissenschaft, 69(4), S. 578–597. https://doi.org/10.5771/1615-634X-2021-4-578
• Reif, A. (2021). Mehr Raum für Vertrauen? Potenzielle Veränderungen des Vertrauens in Wissenschaft durch partizipative Online-Umgebungen. In T. Döbler, C. Pentzold & C. Katzenbach (Ed.), Neue Schriften zur Online-Forschung: Bd. 16. Räume digitaler Kommunikation: Lokalität - Imagination - Visualisierung (1. Edt., p. 210–243). Herbert von Halem Verlag.
• Lüpkes, J. & Reif, A. (2021). Badging the Teacher: An Experimental Study about Gamification Effects on a Sharing Platform for Educational Resources. ffk Journal(6), p. 1–19. https://doi.org/10.25969/mediarep/15854

• Taddicken, M., Reif, A., Brandhorst, J., Schuster, J., Diestelhorst, M. & Hauk, L. (2020). Wirtschaftlicher Nutzen statt gesellschaftlicher Debatte? Eine quantitative Framing- Analyse der Medienberichterstattung zum autonomen Fahren. M&K Medien & Kommunikationswissenschaft 68(4), p. 406-427. https://doi.org/10.5771/1615-634X-2020-4-406

• Taddicken, M. & Reif, A. (Ed.). (2020). Emotions and Emotional Appeals in Science Communication [Special issue]. Media and Communication, 8(1). https://doi.org/10.17645/mac.v8i1.2934
• Taddicken, M., & Reif, A. (2020). Between Evidence and Emotions: Emotional Appeals in Science Communication. Media and Communication, 8(1), p. 101–106. https://doi.org/10.17645/mac.v8i1.2934
• Reif, A., Kneisel, T., Schäfer, M., & Taddicken, M. (2020). Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos. Media and Communication, 8(1), p. 191–205. https://doi.org/10.17645/mac.v8i1.2536
• Taddicken, M., Reif, A., & Hoppe, I. (2018). Wissen, Nichtwissen, Unwissen, Unsicherheit: Zur Operationalisierung und Auswertung von Wissensitems am Beispiel des Klimawissens. In N. Janich & L. Rhein (Ed.), Unsicherheit als Herausforderung für die Wissenschaft: Reflexion aus Natur-, Sozial- und Geisteswissenschaften. Reihe: Wissen - Kompetenz - Text (p. 113-140). Peter Lang. https://doi.org/10.3726/b14379

• Taddicken, M., Reif, A. and Hoppe, I. (2018). 'What do people know about climate change - and how confident are they? On measurements and analyses of science related knowledge'. JCOM 17(03), A01. https://doi.org/10.22323/2.17030201

• Taddicken, M. & Reif, A. (2016). Who Participates in the Climate Change Online Discourse? A Typology of Germans' Online Engagement. Communications- the European Journal of Communication Research, Special Issue on Scientific uncertainty in the Public Discourse, 41(3), 315-337. doi.org10.1515/commun-2016-0012

• Döring, N., Reif, A. & Poeschl, S. (2016). How gender-stereotypical are selfies? A content analysis and comparison with magazine adverts. Computers in Human Behavior, 55(B), p. 955-962. https://doi.org/10.1016/j.chb.2015.10.001. PDF.

• Peter, E. & Reif, A. (2023). Die Macht der Kritik? Eine explorative Untersuchung zur Wahrnehmung und Wirkung wissenschaftskritischer Nutzer*innenkommentare in sozialen Medien. Presentation at the joint Annual Conference of the DGPuK units „Science Communication“ und „Journalism/Journalism Research“ in September 2023 in Passau, Germany.
• Reif, A., Taddicken, M., Guenther, L., Schröder, J.T. & Weingart, P. (2023). Public trust in science: Introducing and testing a new survey instrument. Presentation at the 73^rd Annual Conference of the International Communication Association (ICA) on the 26^th of May 2023 in Toronto, Canada.
• Reif, A., Guenther, L., Brueggemann, M. (2023). Towards social transformation? Shifts in climate change-related population segments and their communication patterns since 2015 in Germany. Presentation at the 73^rd Annual Conference of the International Communication Association (ICA) on the 26^th of May 2023 in Toronto, Canada.
• Reif, A., Schröder, J., Guenther, L., Taddicken, M. & Weingart, P. (2023). Trust in science among digitized publics in Germany and South Africa: A comparative study. Presentation at the PCST conference on the 14^th April 2023 in Rotterdam, Netherlands.
• Reif, A., Schröder, J., Guenther, L., Taddicken, M. & Weingart, P. (2022). Identifying segments of trust in science and specific effects of science communication: A comparative study on South African and German online users. Presentation at the SECAT on the 28^th of September 2022 in Aarhus, Denmark (virtual meeting).
• Reif, A. (2022). Veränderte Bedingungen Für Vertrauen in Wissenschaft Durch Digitale Kommunikationsumgebungen? Ein Theoretischer Strukturierungsansatz. Presentation at the Annual Conference of the International Communication Association (ICA) on the 28^th of May 2022 in Paris, France.

• Reif, A., Schröder, J., Guenther, L., Taddicken, M. & Weingart, P. (2022). Trust in Science among Digitized Publics: A Segmentation of South Africans' Trust in Science and Future Research Projects. Presentation at the preconference "The Science of Science Communication: Mapping the Field" at the 72^nd Annual Conference of the ICA on the 25^th of May 2022 in Paris, France.

• Reif, A. (2022). Vertrauen in Wissenschaft: Veränderte Bedingungen durch Wissenschaftskommunikation in Onlineumgebungen? Presentation at the 67^th annual conference of the DGPuK on the 24^th of February 2022 at the Hochschule für Musik, Theater und Medien Hanover, Germany.

• Reif, A., Schröder, J., Guenther, L., Taddicken, M., Weingart, P. (2022). Same but different? Comparing interest in climate change and COVID-19 among segments of trust in science in South Africa. Presentation at the 6^th Annual Conference of the Science Communication Division of the DGPuK from the 10^th to the 11^th of February 2022 in Ilmenau, Germany (virtual meeting because of COVID-19).

• Peter, E., Hortig, L. M., Gillner, T., Joost, A., Reif, A. & Taddicken, M. (2021). Protests on-screen and on the streets: Examining fridays for future activists' media use. Presentation at the 8^th European Communication Conference (ECREA) on the 8^th of September 2021 at the University of Minho, Braga (virtual meeting because of COVID-19).
• Reif, A., Kneisel, T., Schäfer, M. & Taddicken, M. (2021). Why is a scientific expert perceived as trustworthy? Emotional assessment within TV and YouTube videos. Presentation at the 8^th European Communication Conference (ECREA) from the 6^th to the 9^th of September 2021 at the University of Minho, Braga (virtual meeting because of COVID-19).
• Reif, A., Guenther, L., Taddicken, M. & Weingart, P. (2021). Trust in science during the COVID-19 pandemic: A segmentation of online users in South Africa. Future of Science Communication Conference on the 24^th of June 2021 (virtual meeting because of COVID-19).
• Reif, A. & Taddicken, M. (2021). # Trust, knowledge or online use: What shapes people's problem awareness about climate change? Presentation at the 16th Public Communication of Science and Technology (PCST) Conference from the 24^th to the 27^th of May 2021 (virtual meeting because of COVID-19).
• Reif, A., Miller, I. & Taddicken, M. (2019). Love the Skin You're in: An Analysis of Females' Self-Presentation and User Reactions to Selfies Using the Tumblr Hashtag #Bodypositive. Presentation in May 2019 at the ICA in Washington, D.C., USA.
• Reif, A. & Guenther, L. (2019). What Representative Surveys Tell Us About Public (Dis)Trust in Science: A Re-Interpretation and Systematization of Survey Items and Open-Ended Questions. Presentation in May 2018 at the ICA in Washington, D.C., USA.
• Kneisel, T., Schäfer, M., Reif, A. & Taddicken, M. (2019). Expert*innen in Onlineumgebungen: Zwei experimentelle Studien zur Vertrauenswürdigkeit von Wissenschaftlerinnen und Wissenschaftlern. Presentation at the pre-conference of the DGPuK Annual Conference on the 9^th of May 2019 at the Westfälische Wilhelms-Universität Münster.
• Reif, A. & Günther, L. (2019). Was uns repräsentative Befragungen über das öffentliche Vertrauen in Wissenschaft verraten. Presentation at the pre-conference of the DGPuK Annual Conference on the 9^th of May 2019 at the Westfälische Wilhelms-Universität Münster.
• Reif, A. & Guenther, L. (2019). Was uns repräsentative Befragungen über das öffentliche Vertrauen in Wissenschaft verraten: Ergebnisse einer Inhaltsanalyse von Items und offenen Fragen. Presentation at the Annual Meeting of the DGPuK Science Communication Unit from the 6^th to the 8^th of February 2019 at the Technische Universität Braunschweig.
• Taddicken, M. & Reif, A. (2018). Tagungsbezogene Parallelnutzung? Media-Multitasking während einer wissenschaftlichen Tagung. Presentation at the Annual Meeting of the DGPuK Digital Communication Unit from the 7^th to the 9^th of November 2018 in Erfurt.
• Reif, A., Taddicken, M., Brandhorst, J., Diestelhorst, M., Hauk, L. & Schuster, J. (2018). A beneficial technology for the German economy: Media frames of autonomous driving. Presentation at the 7^th European Communication Conference in November 2018 in Lugano.
• Reif, A., Miller, I. & Taddicken, M. (2018). All bodies are beautiful: Selbstdarstellung in Selfies und Nutzer*innenreaktionen unter dem Tumblr-Hashtag #body-positive. Presentation at the Annual Meeting of the DGPuK from the 9^th to the 11^th of May 2018 at the University of Mannheim.
• Taddicken, M., Reif, A., Brandhorst, J. & Schuster, J. (2018). (Verlust der) Selbstbestimmung durch autonome Fahrzeuge? Eine quantitative Framinganalyse der Medienberichterstattung zum Autonomen Fahren. Presentation at the Annual Meeting of the DGPuK Digital Communication Unit from the 9^th to the 11^th of May 2018 at the University of Mannheim.
• Reif, A. & Taddicken, M. (2017). Das raumzeitliche Paradoxon: Wie Onlinemedien das Vertrauensverhältnis zwischen Wissenschaft und Öffentlichkeit verändern. Presentation at the Annual Meeting of the DGPuK Digital Communication Unit on the 8^th to the 10^th of November 2017 at the Hochschule Macromedia, Campus Stuttgart.
• Taddicken, M., Reif, A. & Hoppe, I. (2017). Knowledge, Ignorance, and (Un)certainty: Operationalization and Analysis of Knowledge, on the Example of Climate Change. Presentation in May 2017 at the ICA in San Diego, USA.
• Reif, A. & Taddicken, M. (2017). Vertrauen in Wissenschaft(ler*innen) aus Mediennutzer*innen-Sicht: Zur mehrdimensionalen Auswertung qualitativer Gruppendiskussionen. Presentation at the Annual Conference “Science Communication” in April 2017 at the University of Koblenz-Landau.
• Taddicken, M. & Reif, A. (2017). Die Rolle des Vertrauens im Vergleich zu Wissen im Medienwirkungsmodell zum Thema Klimawandel. Presentation at the Annual Conference “Science Communication” in April 2017 at the University of Koblenz-Landau.
• Taddicken, M. & Reif, A. (2016). Germany's four engaged online users in Science 2.0: A typology and Structural Equation Model on online engangement, knowledge and attitudes towards Climate Change. Presentation at the 6^th European Communication Conference from the 9^th to the 12^th of November 2016 in Prague, Czech.
• Taddicken, M., Kohout, S. & Reif, A. (2016). Science 2.0: Online Media Use and Attitudes towards Climate Change. Presentation at the General Online Research (GOR) on the 3^rd of March 2016 in Dresden.
• Taddicken, M., Reif, A. & Kohout, S. (2016). Zur Rolle/Zum Einfluss der Wahrnehmung von Wissenschaft(lerInnen) auf Einstellungen zu Wissenschaftsthemen (am Beispiel des Klimawandels). Presentation at the WissKomm in Dresden in February 2016.
• Taddicken, M., Reif, A. & Hoppe, I. (2016). Wissen, Nichtwissen, Unwissen: Zur Operationalisierung und Auswertung von Wissensabfragen unter Berücksichtigung der Unsicherheit am Beispiel des Klimawissens. Presentation at the WissKomm in Dresden in February 2016.

TruSDi

The Trust Relationship between Science and Digitized Publics