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  • Team
    • Prof. Dr. Monika Taddicken
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    • Lennart Banse, M.A.
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Prof. Dr. Monika Taddicken

Professor of Communication Science

Technische Universität Braunschweig
Institute for Communication Science
Bienroder Weg 97, Room 238
D-38106 Braunschweig
Tel.: +49-(0)531-391-8960
m.taddicken(at)tu-braunschweig.de

Office hours: schedule an appointment by email

/TU Braunschweig
Core research areas (CRA)
  • Online communication
  • Science communication
  • Audience and  media effects research
  • Methodology
Curriculum Vitae
Since 2014 Professor of Communication Science at Technische Universität Braunschweig, Germany
2013-2016 Senior Researcher and Project Coordinator of the DFG project "Climate Change from the Perspective of Media Recipients: On the Perception and Interpretation of a Scientific Topic in the Process of Public Communication" (KlimaRez) in the Special Priority Programme “Science and the General Public" (SPP 1409)
2012-2016 Chair of the Digital Communication Division of the German Communication Association (DGPuK)
2013-2014 Senior Researcher at the DFG Cluster of Excellence "Climate System Analysis and Prediction" (CliSAP), Universität Hamburg
2010-2014 Vice Chair of the Board of the German Society for Online Research (DGOF)
2013 Visiting Fellow at the Department of Life Sciences Communication, University of Wisconsin-Madison, USA
2009-2013 Senior Researcher at the Institute of Journalism and Communication Studies, Universität Hamburg, Germany
2006-2009 Research Assistant and Project Coordinator at the Institute of Social Sciences, Department of Communication Science and Social Research and the Research Center for Media Economics and Communication Research, University of Hohenheim, Germany
2003-2008 Doctoral work at the Universities of Hohenheim and Bamberg, dissertation on "Method effects in web surveys: Limitations of Data Quality due to a 'Reduced Communication Medium'?" (summa cum laude, awarded the Dissertation Prize of the Alcatel-Lucent Foundation)
2003-2006 Research Assistant at the Chair of Marketing at the Otto-Friedrich-University Bamberg, Germany
1997-2002 Diplom in Social Sciences with majors in Media and Communication Studies, Methods of Empirical Social Research, and Marketing at the Georg-August-University Göttingen, Germany, and the National University of Ireland, Galway
2000-2001 Project Manager in commercial online research
Memberships & Awards
  • German Communication Association (DGPuK)
  • European Communication Research and Education Association (ECREA)
  • International Communication Association (ICA)
  • German Association of University Professors and Lecturers (DHV)

Prof. Dr. Monika Taddicken has received the following awards for her academic work:

  • SComS Best Paper Award 2021 (with Dr. Nina Wicke)
  • Top Faculty Paper Award, Environmental Communication Division, ICA, 2020 (with Nina Wicke and Kathi Willems)
  • Best journal article, 2nd place, DGPuK, 2012 (with Irene Neverla)
  • Best Scientific Paper Award of the Symposium for Application-Oriented Online Research (SymanO), Mannheim, 2009
  • Poster Award of the General Online Research Conference (GOR), Vienna, 2009
  • Dissertation Award of the Alcatel-Lucent Foundation, 2009
Publications

Monika Taddicken, together with Martin Emmer, Christina Schumann, Martin Welker, Ulrike Klinger and Merja Mahrt, is the editor of the open access series "digital communication research".

She is also a member of the editorial board of the open access journal Media and Communication.

Selected publications

Here you can find Prof. Dr. Monika Taddickens ORCID.

A complete list of publications sorted by topic can be found here.

  • Greussing, E., Haux, R., Kuballa, S., Mielke, C., Schulze, M. & Taddicken, M. (2023). Trans-O-MIM - An International Research Project on Open Access Transformation: Outcomes and Lessons Learned. Methods of Information in Medicine. 10.1055/s-0043-1761499
  • Reif, A., Schröder, J. T., Guenther, L., Taddicken, M., & Weingart, P. (2023). Wie sehr interessieren sich Internetnutzende in Südafrika für den Klimawandel? Unterschiede zwischen fünf Bevölkerungssegmenten mit verschiedenem Wissenschaftsvertrauen. In J. Wolling, M. Becker & C. Schumann (Hrsg.), NEU – Nachhaltigkeits‐, Energie‐ und Umweltkommunikation: Bd. 8. Klima(wandel)kommunikation: Im Spannungsfeld von Wissenschaft, Medien und öffentlicher Meinung (p. 80–101). Universitätsverlag Ilmenau. https://doi.org/10.22032/dbt.55228
  • Biermann, K., Peters, N., & Taddicken, M. (2023). "You can do better than that!": Tweeting Scientists Adressing Politics on Climate Change and Covid-19. Media and Communication, 11(01), 217-227. https://doi.org/10.17645/mac.v11i1.5961

  • Reif, A., Miller, I., & Taddicken,M. (2022). “Love the Skin You‘re In”: An Analysis of Women’s Self-Presentation and User Reactions to Selfies Using the Tumblr Hashtag #bodypositive, Mass Communication and Society. doi.org.10.1080/15205436.2022.2138442
  • Guenther, L., Reif, A., Taddicken, M. & Weingart, P. (2022). Positive but not uncritical: Perceptions of science and technology amongst South African online users. South African Journal of Science. https://doi.org/10.17159/sajs.2022/11102
  • Reif, A., & Taddicken, M. (2022). Klimawandelbezogenen Mediennutzung und -wirkung. In Y. Ibrahim & S. Rödder (Eds.), Schlüsselwerke der sozialwissenschaftlichen Klimaforschung (p. 357–366). transcript. https://doi.org/10.14361/9783839456668-058
  • Wolff, L. & Taddicken, M. (2022). Disinforming the unbiased: How online users experience and cope with dissonance after climate change disinformation exposure. New Media & Society. https://doi.org/10.1177%2F14614448221090194 
  • Hecker, S. & Taddicken, M. (2022). Deconstructing Citizen Science: A Framework on Communication and Interaction Using the Concept of Roles.  Journal of Science Communication. https://doi.org/10.22323/2.21010207

  • Taddicken, M. & Schumann, C. (2021). Algorithms and Communication. Special Issue. DigitalCommunicationResearch. https://doi.org/10.48541/dcr.v9.0
  • Reif, A., Peter, E., Gillner, T., Hortig, L.‑M., Joost, A. & Taddicken, M. (2021). Vom Bildschirm auf die Straße? Eine empirische Untersuchung der Identifikation, Online-Partizipation und des Klimaproblembewusstseins von Fridays-for-Future-Beteiligten. Medien & Kommunikationswissenschaft, 69(4), p. 578–597. https://doi.org/10.5771/1615-634X-2021-4-578
  • Wicke, N. & Taddicken, M. (2021). "I think it's up to the media to raise awareness." Quality Expectations of Media Coverage of Climate Change from the Audience’s Perspective. Studies in Communication Sciences, 21(1), 47–70. https://doi.org/10.24434/j.scoms.2021.01.004
  • Taddicken, M. & Krämer, N. (2021). Public online engagement with science information: on the road to a theoretical framework and a future research agenda. Journal of Science Communication, 20(03), A05. https://doi.org/10.22323/2.20030205
  • Taddicken, M., Reif, A., Brandhorst, J., Schuster, J., Diestelhorst, M. & Hauk, L. (2020). Wirtschaftlicher Nutzen statt gesellschaftlicher Debatte? Eine quantitative Framing- Analyse der Medienberichterstattung zum autonomen Fahren. Medien & Kommunikationswissenschaft, 68(4), 406-427. https://doi.org/10.5771/1615-634X-2020-4-406
  • Greussing, E., Kuballa, S., Taddicken, M., Schulze, M., Mielke, C. & Haux, R. (2020). Drivers and Obstacles of Open Access Publishing. A Qualitative Investigation of Individual and Institutional Factors. Frontiers in Communication. https://doi.org/10.3389/fcomm.2020.587465
  • Wicke, N. & Taddicken, M. (2020). Listen to the audience(s)! Expectations and characteristics of expert debate attendants. Journal of Science Communication, 19(04), A02. https://doi.org/10.22323/2.19040202
  • Taddicken, M., Wicke, N. & Willems, K. (2020). Verständlich und kompetent? Eine Echtzeitanalyse der Wahrnehmung und Beurteilung von Expert*innen in der Wissenschaftskommunikation. Medien & Kommunikationswissenschaft, 68(1-2), 50–72. https://doi.org/10.5771/1615-634X-2020-1-2-50
  • Reif, A., Kneisel, T., Schäfer, M., & Taddicken, M. (2020). Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos. Media and Communication, 8(1), 191–205. https://doi.org/10.17645/mac.v8i1.2536
  • Taddicken, M., & Reif, A. (2020). Between Evidence and Emotions: Emotional Appeals in Science Communication. Media and Communication, 8(1), 101–106. https://doi.org/10.17645/mac.v8i1.2934
  • Taddicken, M., & Wolff, L. (2020). ‘Fake News’ in Science Communication: Emotions and Strategies of Coping with Dissonance Online. Media and Communication, 8(1), 206-217. https://doi.org/10.17645/mac.v8i1.2495
Presentations

A complete list of presentations sorted by topic can be found here.

  • Peter, E., Greussing, E. & Taddicken, M. (2023). ChatGPT als Wissenschaftskommunikator? Die Rolle epistemischer Überzeugungen und Vertrauen bei der KI-gestützten wissenschaftsbezogenen Informationssuche. Poster presentation at the joint Annual Conference of the DGPuK units „Science Communication“ and „Journalism/Journalism Research“ in September 2023 in Passau, Germany.

  • Biermann, K., Braun, L., Nowak, B., Taddicken, M., Krämer, N. & Steiglitz, S. (2023). Evidence sells? Combining manual and automated coding to analyze evidence-based communication on social media. Presentation at the 73rd Annual Conference of the International Communication Association (ICA) on the 29th of May 2023 in Toronto, Canada.

  • Greussing, E., Peter, E. & Taddicken, M. (2023). Asking voice assistants about science: A typology of Regular Voice Assistant Users in Germany. Presentation at the 73rd Annual Conference of the International Communication Association (ICA) on the 28th of May 2023 in Toronto, Canada.

  • Biermann, K. & Taddicken, M. (2023). Scientists’ role performance in intermingling online public arenas during the COVID-19 pandemic. Presentation at the 73rd Annual Conference of the International Communication Association (ICA) on the 28th of May 2023 in Toronto, Canada.

  • Reif, A., Taddicken, M., Guenther, L., Schröder, J.T. & Weingart, P. (2023). Public trust in science: Introducing and testing a new survey instrument. Presentation at the 73rd Annual Conference of the International Communication Association (ICA) on the 26th of May 2023 in Toronto, Canada.

  • Greussing, E., Peter, E., & Taddicken, M. (2023). Sprachassistenten als Informationsintermediäre: Eine Typologie regelmäßiger Nutzer*innen in Deutschland. Presentation at the 68th Annual Meeting of DGPuK in May 2023 in Bremen, Germany.

  • Peters, N., Biermann, K., & Taddicken, M. (accepted). "You can do better than that!"- Climate and Covid-19 Experts Adressing Politics on Twitter. Presentation at the PCST on the 5th of April 2023 in Rotterdam, Netherlands (virtual meeting).

  • Greussing, E., Taddicken, M., & Baram-Tsabari, A. (2023). Socio-scientific issues meet AI technology: Reflections on the cognitive order of society. Presentation at the 17th Public Communication of Science and Technology (PCST) Conference in April 2023, Rotterdam, Netherlands (virtual).

  • Peters, N. & Taddicken, M. (2022). Uncivil communication toward German virologists on Twitter during the Covid-19 pandemic. Presentation at the Annual Conference of the European Communication Research and Education Association (ECREA) in October 2022 in Aarhus, Denmark.

  • Greussing, E., Taddicken, M., & Baram-Tsabari, A. (2022). Changing epistemic roles through communicative AI? Presentation at the Annual Conference of the European Communication Research and Education Association (ECREA) in October 2022 in Aarhus, Denmark.
  • Reif, A., Schröder, J., Guenther, L., Taddicken, M. & Weingart, P. (2022). Identifying segments of trust in science and specific effects of science communication: A comparative study on South African and German online users. Presentation at the SECAT on the 28th of September 2022 in Aarhus, Denmark (virtual meeting).
  • Biermann, K. & Taddicken, M. (2022). Changing roles: Scientists’ role performance on Twitter during the Covid-19 pandemic. Presentation at the Scientific Expertise, Communication and Trust (SECAT) conference on the 28th September 2022, virtual.
  • Taddicken, M. & Wolff, L. (2022). Looking for online information on climate change ‘fake news’: Assessing the user’s search and selection behavior and how this is affected by user characteristics.  Presentation at the Annual Conference of the International Communication Association (ICA) on the 30th of May in Paris, France.
  • Taddicken, M., & Greussing, E. (2022). Into the spheres: Analytical framework on multi-level influences on communicating scientists. Presentation at the Annual Conference of the International Communication Association (ICA) on the 28th of May 2022 in Paris, France.
  • Greussing, E., Taddicken, M., & Baram-Tsabari, A. (2022). Changing epistemic roles through communicative AI? Presentation at the pre-conference "The Science of Science Communication: Mapping the Field" at the 72nd Annual Conference of the ICA on the 25th of May 2022 in Paris, France.
  • Reif, A., Schröder, J., Guenther, L., Taddicken, M. & Weingart, P. (2022). Trust in Science among Digitized Publics: A Segmentation of South Africans' Trust in Science and Future Research Projects. Presentation ath the preconference "The Science of Science Communication: Mapping the Field" at the 72nd Annual Conference of the ICA on the 25th of May 2022 in Paris, France.
  • Reif, A., Schröder, J., Guenther, L., Taddicken, M., Weingart, P. (2022). Same but different? Comparing interest in climate change and COVID-19 among segments of trust in science in South Africa. Presentation at the 6th Annual Conference of the Science Communication Division of the DGPuK from the 10th to the 11th of February 2022 in Ilmenau, Germany (virtual meeting because of COVID-19).

  • Peter, E., Hortig, L. M., Gillner, T., Joost, A., Reif, A. & Taddicken, M. (2021). Protests on-screen and on the streets: Examining fridays for future activists' media use. Presentation at the 8th European Communication Conference (ECREA) on the 8th of September 2021 at the University of Minho, Braga (virtual meeting because of COVID-19).
  • Reif, A., Kneisel, T., Schäfer, M. & Taddicken, M (2021). Why is a scientific expert perceived as trustworthy? Emotional assessment within TV and YouTube videos. Presentation at the 8th European Communication Conference (ECREA) from the 6th to the 9th of September 2021 at the University of Minho, Braga (virtual meeting because of COVID-19).
  • Wicke, N., & Taddicken, M. (2021). Investigating the audience(s) of science communication: A typology of recipients considering their expectations. Presentation at the 8th European Communication Conference (ECREA) from the 6th to the 9th of September 2021 at the University of Minho, Braga (virtual meeting because of COVID-19).
  • Taddicken, M., Wicke, N., & Willems, K. (2021). Competent and comprehensible? A realtime response analysis of scientific experts. Presentation at the 8th European Communication Conference (ECREA) from the 6th to the 9th of September 2021 at the University of Minho, Braga (virtual meeting because of COVID-19).
  • Reif, A., Guenther, L., Taddicken, M. & Weingart, P. (2021). Trust in science during the COVID-19 pandemic: A segmentation of online users in South Africa. Future of Science Communication Conference on the 24th of June 2021 (virtual meeting because of COVID-19).
  • Reif, A. & Taddicken, M. (2021). # Trust, knowledge or online use: What shapes people's problem awareness about climate change? Presentation at the 16th Public Communication of Science and Technology (PCST) Conference from the 24th to the 27th of May 2021 (virtual meeting because of COVID-19).
  • Taddicken, M. (2020). Eine Frage der Erwartungen? Eine kommunikationswissenschaftliche Perspektive auf Qualitätsbewertungen. Keynote at the 23rd Annual Meeting of DeGEval (virtual) on the 17th of September 2020 (virtual meeting because of COVID-19). The Keynote-Slides can be foundhere .

  • Wicke, N., Willems, K. & Taddicken, M. (2020). Comprehensible vs. competent? A real-time analysis of how experts are perceived and evaluated during science communication. Environmental Communication Top Papers Session. 70th Annual Conference of the International Communication Association (ICA) from the 21st to the 25th of May 2020 (virtual conference because of COVID-19) – Top Faculty Paper Award of the Environmental Communication Division of the ICA -

  • Taddicken, M., Wicke, N. & Willems, K. (2020). Verständlich vs. kompetent? Eine Echtzeitanalyse der Wahrnehmung und Beurteilung von Expert*innen in der Wissenschaftskommunikation. Poster-presentation at the 65th Annual Meeting of the DGPuK from the 10th to the 12th of March 2020 at the Ludwig-Maximilians-Universität Munich. 

  • Meyer, F. & Taddicken, M. (2020). Die schulische Vermittlung digitaler Medienkompetenz: Begriffsverständnis, Potenziale und Herausforderungen aus Lehrkraftperspektive. Presentation at the 65th Annual Meeting of the DGPuK from the 10th to the 12th of March 2020 at the Ludwig-Maximilians-Universität Munich. 

Projects

TruSDi 

The Trust Relationship between Science and Digitized Publics

SCan

Wissenschaftskommunikation in Pandemien: Die Rolle der öffentlichen Beteiligung an Social Media Diskussionen

ALIES

Talking to machines, deciding with machines: Public engagement with science in the era of Artificial Intelligence

Make Your School

Make Your School – Eure Ideenwerkstatt

SCoPe

Science Communication and Public Engagement

POESI

Public Online Engagement with Science Informations

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