Technische Universität Braunschweig
Institute for Communication Science
Bienroder Weg 97, Room 238
D-38106 Braunschweig
Tel.: +49-(0)531-391-8960
m.taddicken(at)tu-braunschweig.de
Office hours: schedule an appointment by email
Monika Taddicken is a Full Professor and Head of the Institute of Communication Science at Technische Universität Braunschweig. Her research focuses on science and digital communication, with particular attention to how the public and science interact in digital environments. She examines trust in science, the role of opinion leadership, and the impact of emerging technologies such as artificial intelligence on science communication.
Methodologically, Monika Taddicken primarily employs large-scale population surveys and content analyses of journalistic and social media. She also integrates qualitative approaches such as reconstructive interviews, complemented by innovative methods like real-time-response measurements.
| Since 2014 | Professor of Communication Science at Technische Universität Braunschweig, Germany |
| 2013-2016 | Senior Researcher and Project Coordinator of the DFG project "Climate Change from the Perspective of Media Recipients: On the Perception and Interpretation of a Scientific Topic in the Process of Public Communication" (KlimaRez) in the Special Priority Programme “Science and the General Public" (SPP 1409) |
| 2012-2016 | Chair of the Digital Communication Division of the German Communication Association (DGPuK) |
| 2013-2014 | Senior Researcher at the DFG Cluster of Excellence "Climate System Analysis and Prediction" (CliSAP), Universität Hamburg |
| 2010-2014 | Vice Chair of the Board of the German Society for Online Research (DGOF) |
| 2013 | Visiting Fellow at the Department of Life Sciences Communication, University of Wisconsin-Madison, USA |
| 2009-2013 | Senior Researcher at the Institute of Journalism and Communication Studies, Universität Hamburg, Germany |
| 2006-2009 | Research Assistant and Project Coordinator at the Institute of Social Sciences, Department of Communication Science and Social Research and the Research Center for Media Economics and Communication Research, University of Hohenheim, Germany |
| 2003-2008 | Doctoral work at the Universities of Hohenheim and Bamberg, dissertation on "Method effects in web surveys: Limitations of Data Quality due to a 'Reduced Communication Medium'?" (summa cum laude, awarded the Dissertation Prize of the Alcatel-Lucent Foundation) |
| 2003-2006 | Research Assistant at the Chair of Marketing at the Otto-Friedrich-University Bamberg, Germany |
| 1997-2002 | Diplom in Social Sciences with majors in Media and Communication Studies, Methods of Empirical Social Research, and Marketing at the Georg-August-University Göttingen, Germany, and the National University of Ireland, Galway |
| 2000-2001 | Project Manager in commercial online research |
Prof. Dr. Monika Taddicken has received the following awards for her academic work:
Monika Taddicken, together with Martin Emmer, Christina Schumann, Martin Welker, Ulrike Klinger and Merja Mahrt, is the editor of the open access series "digital communication research".
She is also a member of the editorial board of the open access journal Media and Communication.
Here you can find Prof. Dr. Monika Taddickens ORCID.
A complete list of publications sorted chronologically can be found here.
Reif, A., Schröder, J. T., Guenther, L., Taddicken, M., & Weingart, P. (2025). Identifying groups of trust in science in South Africa and Germany: A comparative study. In A. Fage-Butler, L. Ledderer, & K. H. Nielsen (Eds.), Science communication and trust (pp. 407–426). Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-96-1289-5_20
Biermann, K., Banse, L. and Taddicken, M. (2025). "It's mostly a one-way street, to be honest": the subjective relevance of public engagement in the science communication of professional university communicators JCOM 24(01), A03. https://doi.org/10.22323/2.24010203
Greussing, E., Jonas, E., & Taddicken, M. (2025). Voice-Based Assistants as Intermediaries for Sociopolitical Issues: Investigating Use Patterns, Expectations, and Prior Indirect Experiences. International Journal Of Communication, 19, 22. https://ijoc.org/index.php/ijoc/article/view/23009/4889
Reif, A., Taddicken, M., Guenther, L., Schröder, J. T., & Weingart, P. (2024). The Public Trust in Science Scale: A Multilevel and Multidimensional Approach. Science Communication, 0(0). https://doi.org/10.1177/10755470241302758
Guenther, L., Schröder, J. T., Reif, A., Brück, J., Taddicken, M., Weingart, P. and Jonas, E. (2024). Intermediaries in the limelight: how exposure to trust cues in content about science affects public trust in science JCOM 23(09), A06. https://doi.org/10.22323/2.23090206
Taddicken, M., & Wolff, L. (2023). Climate Change-related Counter-attitudinal Fake News Exposure and its Effects on Search and Selection Behavior. Environmental Communication, 17, 720-739. Routledge. https://doi.org/10.1080/17524032.2023.2239516
Reif, A., Schröder, J., Guenther, L., Taddicken, M., & Weingart, P. (2023). Explorative Faktorenanalyse der Informationsnutzung über Wissenschaft zum Beitrag: Wie sehr interessieren sich Internetnutzende in Südafrika für den Klimawandel? Unterschiede zwischen fünf Bevölkerungssegmenten mit verschiedenem Wissenschaftsvertrauen. In J. Wolling, M. Becker, & C. Schumann (Eds.), NEU – Nachhaltigkeits-, Energie- und Umweltkommunikation: Vol. 8. Klima(wandel)kommunikation: im Spannungsfeld von Wissenschaft, Medien und öffentlicher Meinung (p. 33-34). Universitätsverlag Ilmenau. https://doi.org/10.22032/DBT.55228
Taddicken, M., & Wolff, L. (2023). Auf der Suche nach Informationen zu Klimawandel-Fake-News. Zum Einfluss themen- und personenbezogener Variablen auf das Such- und Selektionsverhalten im Internet. In J. Wolling, M. Becker, & C. Schumann (Eds.), NEU – Nachhaltigkeits-, Energie- und Umweltkommunikation: Vol. 8. Klima(wandel)kommunikation: im Spannungsfeld von Wissenschaft, Medien und öffentlicher Meinung (p. 165-184). Universitätsverlag Ilmenau. https://doi.org/10.22032/DBT.55228
Reif, A., Schröder, J. T., Guenther, L., Taddicken, M., & Weingart, P. (2023). Wie sehr interessieren sich Internetnutzende in Südafrika für den Klimawandel? Unterschiede zwischen fünf Bevölkerungssegmenten mit verschiedenem Wissenschaftsvertrauen, In J. Wolling, M. Becker, & C. Schumann (Eds.), NEU – Nachhaltigkeits-, Energie- und Umweltkommunikation: Vol. 8. Klima(wandel)kommunikation: im Spannungsfeld von Wissenschaft, Medien und öffentlicher Meinung (p. 80-101). Universitätsverlag Ilmenau. https://doi.org/10.22032/DBT.55228
Schmidt, J.-H., & Taddicken, M. (2022). Entwicklung und Verbreitung sozialer Medien. In M. Taddicken, & J.-H. Schmidt (Eds.), Handbuch Soziale Medien (2nd ed., p. 3-17). Springer Verlag. https://doi.org/10.1007/978-3-658-25995-2_1
Schmidt, J.-H., & Taddicken, M. (2022). Soziale Medien: Funktionen, Praktiken, Formationen. In M. Taddicken, & J.-H. Schmidt (Eds.), Handbuch Soziale Medien (2nd ed., p. 19-34). Springer Verlag. https://doi.org/10.1007/978-3-658-25995-2_2
Taddicken, M., & Schmidt, J. H. (2022). Soziale Medien und Öffentlichkeit(en). In J. H. Schmidt, & M. Taddicken (Eds.), Handbuch Soziale Medien (2nd ed., p. 35-54). Springer VS. doi.org/10.1007/978-3-658-25995-2_22
Hecker, S., & Taddicken, M. (2022). Deconstructing Citizen Science: A Framework on Communication and Interaction Using the Concept of Roles. Journal of Science Communication. https://doi.org/10.22323/2.21010207
A complete list of presentations sorted chronologically can be found here.
Jonas, E. & Taddicken, M. (2026, September 11). Coping with opinion-challenging information through communicative AI: A mixed-methods study of conversational information seeking with ChatGPT [Presentation]. 11th European Communication Conference (ECC), Brno, Czech Republic.
Jonas, E., Taddicken, M., Greussing, E., & Juergens, X. (2026, June 8). Everyday Information Seeking: Using ComAI to Cope with Opinion-Challenging Information [Presentation]. 76th Annual Conference of the International Communication Association (ICA), Cape Town, South Africa.
Wehming, M., Greussing, E., & Taddicken, M. (2026, June 8). Measurement Uncertainty in Context: How Non-Experts Understand Measurement Uncertainty in Smart City Dashboards [Presentation]. 76th Annual Conference of the International Communication Association (ICA), Cape Town, South Africa.
Biermann, K., & Taddicken, M. (2026, June 7). "The public’s role perception of (climate) scientists on social media" [Presentation]. 76th Annual Conference of the International Communication Association, Cape Town, South Africa.
Biermann, K., Nowak, B., Greussing, E., & Taddicken, M. (2026, June 5). "No halo effect of scientific validity? How science-related visualizations, attitudes, and reactance influence the perception of dubious messages and sources on social media" [Presentation]. 76th Annual Conference of the International Communication Association, Cape Town, South Africa.
Peters, N., & Taddicken, M. (2026, May 26). Evidence Practices in Agonistic and Antagonistic Conflicts in Climate-Skeptical Counterpublics on Telegram [Presentation]. 1st International Workshop on Science-Related Discourse on the Web (collocated with ACM Web Science Conference 2026), Braunschweig, Germany.
Kuhle, B., Voigt, C., Taddicken, M., & Breuer, J. (2026, March 19). Public Online Engagement mit Wissenschaftspodcasts: Eine Onlinebefragung zu Publikumsinteraktionen und zur Rolle parasozialer Beziehungen [Presentation]. 71st Annual Conference of the German Association Conference (DGPuK), Dortmund, Germany.
Jonas, E., Taddicken, M. (2025, September 15-17): Real-Time-Response-Measurement in HMC Research: An Example Based on Trustworthiness Evaluations of Empathic and Humorous Communicative AI as an Intermediary for Science-related Information [Presentation]. First joint conference of the „Digital Communication“ specialist group of the German Communication Association (DGPuK) and the interest group ‘Human-Machine Communication’ of the International Communication Association (ICA), Dresden, Germany.
Greussing, E., Jonas, E., Taddicken, M. (2025, September 15-17): From human experts to artificial authorities? Reconsidering the concept of epistemic authority in the context of generative AI [Presentation]. First joint conference of the „Digital Communication“ specialist group of the German Communication Association (DGPuK) and the interest group ‘Human-Machine Communication’ of the International Communication Association (ICA), Dresden, Germany.
Banse, L., Biermann, K., & Taddicken, M. (2025, June 15). “My official title is science communicator, in reality I just do marketing”: Localization of communication functions in the professional role identities of full-time communicators in research organizations in centralized vs. decentralized structures [Presentation]. 75th Annual Conference of the International Communication Association (ICA) Conference, Denver, USA.
Biermann, K., & Taddicken, M. (2025, June 14). “However I judge it – I think it’s a gut feeling”: Examining (Un)trustworthiness Cues in YouTube Videos by Real and Feigned Experts [Presentation]. 75th Annual Conference of the International Communication Association (ICA) Conference, Denver, USA.
Greussing, E., Guenther, L., Baram-Tsabari, A., Dabran-Zivan, S., Jonas, E., Klein-Avraham, I., Taddicken, M., Agergaard, T., Beets, B., Brossard, D., Chakraborty, A., Fage-Butler, A., Huang, C.-J., Kankaria, S., Lo, Y.-Y., Middleton, L., Nielsen, C. H., Riedlinger, M., & Song, H. (2025, June 13). Cross-National Perspectives on Artificial Intelligence: A Segmentation Analysis of AI-Related Risk and Benefit Perceptions Across Seven Countries and Over Time [Presentation]. 75th Annual Conference of the International Communication Association (ICA), Denver, USA.
Jonas, E. & Taddicken, M. (2025, June 12). Empathic, humorous, and ... trustworthy? A mixed-methods study on the perceptions of voice-based AI systems as intermediaries for science-related information [Presentation]. Pre-Conference "Role and Contribution to Communication Science and Beyond" der International Communication Association (ICA), Denver, USA.
Biermann, K. & Taddicken, M. (2025, May 27-29). Public’s role perceptions of scientific experts on social media [Individual Talk/Presentation]. Public Communiation of Science and Technology (PCST) Conference, Aberdeen, Scotland.
Greussing, E.; Jonas, E.; Taddicken, M. & Guenther, L. (2025). Generative KI als Autorität? Empirische Befunde aus Nutzungsperspektive [Presentation]. 70th Annual Conference of the German Communication Association (DGPuK), Berlin, Germany.
Biermann, K., & Taddicken, M. (2024, June 6). “However I judge it, I think it‘s a gut feeling”: Examining (Un)trustworthiness Cues in YouTube Videos by Real and Feigned Experts [Presentation]. Annual Conference of the German Communication Association (DGPuK), Zurich, Switzerland.
Biermann, K., Banse, L., & Taddicken, M. (2024, March 15). „Motivieren, begeistern, fröhliche Gesichter, leuchtende Augen“: Die Rolle von Public Engagement in der Wissenschaftskommunikation deutscher Hochschulkommunikator*innen [Presentation]. 69th Annual Conference of the German Communication Association (DGPuK), Erfurt, Germany.
Peter, E., Greussing, E., & Taddicken, M. (2023, September). ChatGPT als Wissenschaftskommunikator? Die Rolle epistemischer Überzeugungen und Vertrauen bei der KI-gestützten wissenschaftsbezogenen Informationssuche [Poster presentation]. Joint Annual Meeting of the Science Communication and Journalism/Journalism Research Division of the German Communication Association (DGPuK), Passau, Germany.
Biermann, K., Braun, L., Nowak, B., Taddicken, M., Krämer, N., & Steiglitz, S. (2023, May 29). Evidence sells? Combining manual and automated coding to analyze evidence-based communication on social media [Presentation]. 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.
Greussing, E., Peter, E., & Taddicken, M. (2023, May 28). Asking voice assistants about science: A typology of Regular Voice Assistant Users in Germany [Presentation]. 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.
Biermann, K., & Taddicken, M. (2023, May 28). Scientists’ role performance in intermingling online public arenas during the COVID-19 pandemic [Presentation]. 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.
Reif, A., Taddicken, M., Guenther, L., Schröder, J. T., & Weingart, P. (2023, May 26). Public trust in science: Introducing and testing a new survey instrument [Presentation]. 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.
Greussing, E., Peter, E., & Taddicken, M. (2023, May). Sprachassistenten als Informationsintermediäre: Eine Typologie regelmäßiger Nutzer*innen in Deutschland [Presentation]. 68th Annual Conference of the German Communication Association (DGPuK), Bremen, Germany.
Reif, A., Schröder, J., Guenther, L., Taddicken, M., & Weingart, P. (2023, April 14). Trust in science among digitized publics in Germany and South Africa: A comparative study [Presentation]. Public Communication of Science and Technology (PCST) Conference, Rotterdam, Netherlands.
Peters, N., Biermann, K., & Taddicken, M. (2023, April 5). "You can do better than that!"- Climate and Covid-19 Experts Addressing Politics on Twitter [Presentation]. Public Communication of Science and Technology (PCST) Conference, Rotterdam, Netherlands, virtual.
Greussing, E., Taddicken, M., & Baram-Tsabari, A. (2023, April). Socio-scientific issues meet AI technology: Reflections on the cognitive order of society [Presentation]. 17th Public Communication of Science and Technology (PCST) Conference, Rotterdam, Netherlands, virtual.
Peters, N., & Taddicken, M. (2022, October). Uncivil communication toward German virologists on Twitter during the Covid-19 pandemic [Presentation]. Annual Conference of the European Communication Research and Education Association (ECREA), Aarhus, Denmark.
Reif, A., Schröder, J., Guenther, L., Taddicken, M., & Weingart, P. (2022, February 10-11). Same but different? Comparing interest in climate change and COVID-19 among segments of trust in science in South Africa [Presentation]. 6th Annual Conference of the Science Communication Division of the German Communication Association (DGPuK), Ilmenau, Germany, virtual.
Taddicken, M. (2020, September 17). Eine Frage der Erwartungen? Eine kommunikationswissenschaftliche Perspektive auf Qualitätsbewertungen [Keynote]. 23rd Annual Meeting of DeGEval, virtual. The Keynote-Slides can be foundhere .
Wicke, N., Willems, K., & Taddicken, M. (2020, May 21-25). Comprehensible vs. competent? A real-time analysis of how experts are perceived and evaluated during science communication. Environmental Communication Top Papers Session [Presentation]. 70th Annual Conference of the International Communication Association (ICA), virtual. – Top Faculty Paper Award of the Environmental Communication Division of the ICA -
Taddicken, M., Wicke, N., & Willems, K. (2020, March 10-12). Verständlich vs. kompetent? Eine Echtzeitanalyse der Wahrnehmung und Beurteilung von Expert*innen in der Wissenschaftskommunikation [Poster presentation]. 65th Annual Meeting of the German Communication Association (DGPuK), Ludwig-Maximilians-Universität Munich, Germany.
Meyer, F., & Taddicken, M. (2020, March 10-12). Die schulische Vermittlung digitaler Medienkompetenz: Begriffsverständnis, Potenziale und Herausforderungen aus Lehrkraftperspektive [Presentation]. 65th Annual Meeting of the German Communication Association (DGPuK), Ludwig-Maximilians-Universität Munich, Germany.
TruSDi
The Trust Relationship between Science and Digitized Publics
SCan
ALIES
Make Your School
Make Your School – Eure Ideenwerkstatt
SCoPe
Science Communication and Public Engagement
POESI
Vacancies of TU Braunschweig
Career Service' Job Exchange
Merchandising
Term Dates
Courses
Degree Programmes
Information for Freshman
TUCard
Technische Universität Braunschweig
Universitätsplatz 2
38106 Braunschweig
P. O. Box: 38092 Braunschweig
GERMANY
Phone: +49 (0) 531 391-0