Publikationen

Publikationen

Dr. Madleen Moritz

Autoren	Titel	weitere Informationen	Jahr
Moritz, M.	#showmehowyouinstagram– An exploratory qualitative analysis of the usage of Instagram	in: Proceedings of the EMAC Regional Conference 2019, September 25-28, St. Petersburg	2019
Moritz, M.	#INFLUENCEMEINFLUENCEMORE – An empirical Deviation of a Pyramid of Fashion Follower	in: Proceedings of the Global Fashion Management Conference 2019, July 11-14, Paris	2019
Moritz, M.	A Negatively Experienced Co-Creation Process and Its Effects on the Evaluation of The Self-Designed Product	in: Proceedings of the Global Marketing Conference 2016, July 22-24, Hong Kong	2016
Moritz, M./Sohn, S.	The Impact of Visual Complexity on Mobile Online Shop Visitors’ Emotional Responses	in Proceedings of the 45th EMAC Annual Conference 2016, May 24-27, Oslo, Norway	2016
Sohn, S./Moritz, M./Heuermann, A.	Enhancing Online Shoppers’ Satisfaction through Website Quality: The Moderating Role of E-Channel Format and Product Variety	in: Marketing Theory and Applications: Proceedings of the Annual AMA Winter Marketing Educators’ Conference 2016, February 26-28, Las Vegas, USA	2016

Autoren	Titel	weitere Informationen	Jahr
Moritz, M.	A Negatively Experienced Co-Creation Process and Its Effects on the Evaluation of the Self-Designed Product	in: Global Marketing Conference 2016, July 22-24, Hong Kong	2016
Moritz, M.	The Impact of Visual Complexity on Mobile Online Shop Visitors’ Emotional Responses	in: EMAC – 45th EMAC Annual Conference 2016, May 24-27, Oslo, Norway	2016
Moritz, M.	Enhancing Online Shoppers’ Satisfaction through Website Quality: The Moderating Role of E-Channel Format and Product Variety	in: Annual AMA Winter Marketing Educators’ Conference 2016, February 26-28, Las Vegas, USA	2016

Sohn, S./Seegebarth, B./Moritz, M.

The Impact of Perceived Visual Complexity of Mobile Online Shops on User’s Satisfaction

in: Psychology & Marketing, Vol. 34, No. 2, pp. 195–214

2017

DOI: 10.1002/mar.20983