Seegebarth, B./Sohn, S./Blankenberg, Ann-Kathrin Structured Abstract: The power of consumers’ sustainable product purchasing In Academy of Marketing Science, Proceedings of the Annual Conference, Orlando, USA
Sohn, S. Can Conversational User Interfaces Be Harmful? The Undesirable Effects on Privacy Concern In Proceedings of the International Conference on Information Systems, München, Germany
Sohn, S./Seegebarth, B. Does Green Equal Green? Consumer Responses towards Different Shades of Green Conference Proceedings of the 50th Association for Consumer Research (ACR) Conference 2019, October 17 – 20, Atlanta, USA
Seegebarth, B./Sohn, S./Fritz, W. How Does the Content of My Shopping Basket Contribute to My Well-being? Evidence from (Organic) Food Purchases Conference Proceedings of the 10th EMAC Regional Conference, September 25 -29, Saint Petersburg, Russia
Sohn, S. Consumer Adoption of Smart Services-The Role of Service Technology Autonomy Conference Proceedings of the European Marketing Academy, Hamburg, May 28-31
Sohn, S./Fiedler, M./Fritz, W. A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation In Academy of Marketing Science, Proceedings of the Annual Conference, Vancouver, Canada
Sohn, S./Karampournioti, E./Wiedmann, K.-P./Fritz, W. Me, Myself and My Smartphone – Antecedents of Smartphone Attachment In Academy of Marketing Science, Proceedings of the Annual Conference, Vancouver, Canada
Sohn, S./Fritz, W. Should the Physical Retail Get Smarter? Consumer Responses towards Smart Services In GW Inaugural Conference on the Intelligence of Things, Washington D.C., USA
Sohn, S./Fritz, W. More than Just Scanning? Empirical Insights into Consumer Responses towards QR Codes on Product Packages In Global Marketing Conference (Hrsg.), Proceedings of the Global Marketing Conference. Tokio, Japan
Sohn, S./ Seegebarth, B./Kissling, M./Sippel, T./Fritz, W. Consumer Purchasing of Green Products: The Role of Social Presence in Online Retailing In Gounaris, S. (Ed.), People Make Marketing: Conference Proceedings, Glasgow, UK, May 29 – June 1, European Marketing Academy; University of Starthclyde
Sohn, S., & Fritz, W. Elucidating Consumers’ Usefulness Perceptions of Smartphone-based Online Shopping: The Role of Mobile Shopping Touchpoints In European Institute of Retailing and Services Studies (EIRASS) (Hrsg.), Proceedings of the 24th Recent Advances in Retailing and Services Science Conference, Vancouver, Canada
Sohn, S./ Fleer, J. Does Mobile Online Shopping Fit into Consumers’ Lifestyle and Needs? Empirical Insights into the Drivers of Perceived Mobile Online Shopping Compatibility In Verhoef, P.C. (Ed.), Leaving Footprints: Conference Proceedings, Groningen, May, 23-26, European Marketing Academy; University of Groningen
Sohn, S. A Contextual Perspective on Consumers’ Perceived Usefulness: The Case of Mobile Online Shopping Journal of Retailing and Consumer Services, Vol. 38, pp. 22-33 2017 10.1016/j.jretconser.2017.05.002
Sohn, S. Consumer Processing of Mobile Online Stores: Sources and Effects of Processing Fluency Journal of Retailing and Consumer Services, Vol. 36, pp. 137-147 2017 10.1016/j.jretconser.2017.01.008
Sohn, S./Seegebarth, B./Moritz, M. The Impact of Perceived Visual Complexity of Mobile Online Shops on User’s Satisfaction Psychology & Marketing, Vol. 34, No. 2, pp. 195–214 2017 10.1002/mar.20983
Fritz, W./Sohn, S./Seegebarth, B. Broadening the Perspective on Mobile Marketing: An Introduction Psychology & Marketing, Vol. 34, No. 2, pp. 113–118 2017 10.1002/mar.20978
Sohn, S. Mobile Online Shopping: Empirical Insights into Consumers‘ Usage of Mobile Devices for Online Shopping kumulative Dissertation, Braunschweig 2017
Sohn, S. The Effects of Perceived Website Complexity: New Insights from the Context of Mobile Online Shops in Proceedings of the 24th European Conference on Information Systems 2016, June 13-15, Istanbul, Turkey
Moritz, M./Sohn, S. The impact of visual complexity on mobile online shop visitors’ emotional responses In Proceedings of the 45th EMAC Annual Conference 2016, May 24-27, Oslo, Norway
Sohn, S. The Effects of Perceived Visual Online Shop Complexity on Users’ Satisfaction in a Mobile Shopping Context In Proceedings of the 45th EMAC Annual Conference 2016, May 24-27, Oslo, Norway
Sohn, S./Seegebarth, B./Schulte, M. Time to Entertain Digital Immigrants? Extrinsic and Intrinsic Motivations for Branded Mobile App Use – The Role of Digital Origin and Content Orientation In Marketing Theory and Applications: Proceedings of the Annual AMA Winter Marketing Educators’ Conference 2016, February 26-28, Las Vegas, USA
Sohn, S./Moritz, M./Heuermann, A. Enhancing Online Shoppers’ Satisfaction through Website Quality: The Moderating Role of E-Channel Format and Product Variety In Marketing Theory and Applications: Proceedings of the Annual AMA Winter Marketing Educators’ Conference 2016, February 26-28, Las Vegas, USA
Sohn, S. A Typology of Smartphone Users Based on Consumers' Risk Perceptions Regarding Mobile Shopping In Proceedings of the Global Marketing Conference 2014, July 15-18, Singapore
Sohn, S. Shopping via Smartphones - An Investigation on Select Drivers and Consequents of Consumers' Perceived Enjoyment In Proceedings of the 43rd EMAC Annual Conference 2014, June 3-6, Valencia, Spain
Sohn, S./Schulte, M./Seegebarth, B. How Do Men and Women Assess Branded Mobile Apps? A Comparison Between Hedonic and Utilitarian Apps In Marketing Theory and Applications: in Proceedings of the Annual AMA Winter Marketing Educators’ Conference 2014, February 21-23, Orlando, USA
Sohn, S. Werbung auf mobilen Endgeräten – Eine Literaturanalyse zu den Wirkungen und den Wirkungsursachen Medienwirtschaft, 4 (11), S. 12-27
Sohn, S. Warum Smartphone-Nutzer nicht mobil einkaufen Marketing Review St. Gallen, Vol. 5, S. 32-41 2014
Sohn, S./Schulte, M./Seegebarth, B. Branded Mobile Apps – A Multi-Dimensional View on Value-Based Drivers for Behavioral Intentions In Proceedings of the 12th International Conference on Research in Advertising (ICORIA) 2013, June 27-29, Zagreb, Croatia
Sohn, S./Kempe, M. Influence of Ad Presentation Type and Personalization on the Effectiveness of In-App-Advertising – an Experimental Approach In Proceedings of the 42nd EMAC Annual Conference 2013, June 04-06, Istanbul, Turkey
Sohn, S./Kempe, M. Influence of Ad Presentation Type and Personalization on Advertising Effectiveness in Mobile Applications – an Experimental Approach In Proceedings of the 7th International Research Days on Marketing Communications 2013, April 18-19, Wolfsburg, Germany
Sohn, S./Kesting, T./Paslick, A. Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz in: Baaken, T./Kesting, T./Kliewe, T./Pörner, R. (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, Berlin 2012, S. 323-345