Research
Research in the department of marketing has a practical orientation and an empirical background. On the basis of empirical science, ambitious data analysis tools are applied to investigate topics relevant for business. This is done, partly, in cooperation with national and international partners such as the University of Rhode Island, Kingston, USA; the University of Vienna, Austria. Details of our areas of research can be found on the web pages below.
Conferences
We present our research results regularly on international conferences in which the Institute of Marketing is also involved organizationally.
Cooperation with St. Petersburg State University of Economics
Since 2013 we have a new cooperation in research and teaching with the St. Petersburg State University of Economics (FINEC).
Portrait of research and practice
Download: Portrait of research and practice
last changed 20.03.2018
