Research in the department of marketing has a practical orientation and an empiricalbackground. On the basis of empirical science, ambitious data analysis tools are applied to investigate topics relevant for business. This is done, partly, in cooperation with national and international partners such as the University of Rhode Island, Kingston, USA; the University of Vienna, Austria. Details of our areas of researchcan be found on the web pages below.
We present our research results regularly on international conferences in which the Institute of Marketing is also involved organizationally.
Cooperation with St. Petersburg State University of Economics