Seegebarth, B./Peyer, M./Buerke, A./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P.:
What does sustainable consumption really mean? A three-dimensional measurement approach. Paper accepted at 2013 AMS World Marketing Congress, 17.-20. July 2013, Melbourne, Australia.
Sohn, S./Schulte, M./Seegebarth, B.: Branded Mobile Apps – A Multi-Dimensional View on Value-Based Drivers for Behavioral Intentions. Paper accepted at 12th International Conference on Research in Advertising (ICORIA), June, 27-29 2013, Zagreb, Croatia.
Sohn, S./Kempe, M.:
Influence of Ad Presentation Type and Personalization on the Effectiveness of In-App-Advertising – an Experimental Approach. Paper accepted at 42nd EMAC Annual Conference, 04.-06. Juni 2013, Istanbul, Turkey.
Sohn, S./Kempe, M.:
Influence of Ad Presentation Type and Personalization on Advertising Effectiveness in Mobile Applications – an Experimental Approach. Paper accepted at 7th International Research Days on Marketing Communications, 18.-19. April 2013, Wolfsburg, Germany.
Buerke, A./Seegebarth, B./Peyer, M./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P.:
Consciousness for Sustainable Consumption: Conceptualization, Measurement and Empirical Validation. Paper accepted at 2013 AMA Winter Marketing Educators' Conference, 15.-17. February 2013, Las Vegas, NV.