The economic and social importance of small and medium-sized enterprises (SMEs) for Germany and Lower Saxony is obvious. More than 99 % of all companies in Germany are SMEs, which together generate 55 % of Germany's total net value added. In Lower Saxony, more than 2 million people work in small and medium-sized enterprises. Entire industries are significantly shaped by SMEs. Current research results show that although SMEs have made considerable progress in the context of digitization in recent years, the holistic transformation process is still in its infancy, especially among small companies. In order to promote the future viability of SMEs, it is necessary to identify the specific barriers that stand in the way of realizing digitization measures and to support them in overcoming them. One major barrier to digital transformation can be seen in problems of understanding within a company. Experience from more than five years of intensive collaboration with SMEs in Lower Saxony shows that comprehensive offers and binding contact persons in the regions are elementary in order to address companies directly on site.