Nadine Pieper

Research interests

• Shared Mobility Services (Carsharing, Ridesharing)
• Smart Products and Services
• Service Innovation / Service Design
• Customer (Mis)Behavior

Research projects

Coordination, and in charge of publicly- and industry-funded research projects, amongst others:

• MIAMy – Accelerate Market Introduction of Autonomous Mobility
  Funding: Federal Ministry of Economic Affairs and Climate Action (BMWK)
• 5G Living-Lab in the mobility region Braunschweig-Wolfsburg
  Funding: Federal Ministry of Transport and Digital Infrastructure
• Anti-Trash – Smart trash detection and damage prevention for shared mobility
  Funding: European Institute of Innovation & Technology  (EIT)
• USP – UrbanSmartPark
  Funding: European Institute of Innovation & Technology  (EIT)
• SynCoPark – Synergies from cooperation and standardization in manufacturer-independent automated parking
  Funding: Federal Ministry of Transport and Digital Infrastructure (BMVI)
• NEMo – Sustainable fulfilment of mobility needs in rural areas
  Funding: VolkswagenStiftung
• Quicar electric – Identification of an optimal energetic and economical usage concept for E-Car-Sharing-operation
  Funding: Federal Ministry of Economics and Technology (BMWi)
• Customer benefits of driver assistance and integral safety systems
  Client: Volkswagen AG

Publications

Articles in refereed journals

Lindloff, Kirstin; Pieper, Nadine; Bandelow, Nils C. and Woisetschläger, David M. (2014). Drivers of carsharing diffusion in Germany: an actor-centred approach. In: International Journal of Automotive Technology and Management, Vol. 14, Nos. 3/4, p. 217-245.

Peer-reviewed conference papers

Fricke, Antje; Pieper, Nadine and Woisetschläger, David M. (2022). How product characteristics shape the perception of product smartness. Presentation at the International Conference on Challenges in Managing Smart Products and Services – CHIMSPAS, Bielefeld, DE, 26.08.2022.

Fricke, Antje; Pieper, Nadine and Woisetschläger, David M. (2021). The impact of smartness and characteristics of smart products – a multi-level analysis. In: Proceedings of the 28th IPDMC: Innovation and Product Development Management Conference, Milan, Italy. (Online-Conference)

Fricke, Antje; Pieper, Nadine and Woisetschläger, David M. (2020). How (differently) are smart products perceived? – An empirical investigation. Presentation at the EMAC 2020 Regional Conference, Zagreb, HR. (conference held online)

Jahns, Martina; Pieper, Nadine and Woisetschläger, David M. (2020). Are you (not) afraid of becoming a prosumer? Contrasting benefit and risk perceptions of ridesharing in rural and urban areas. Accepted for oral presentation at the special session `Sharing Economy Business Models: Impacts on Regions, Municipalities and the Public´ of the EMAC Conference, Budapest, H. (cancelled due to COVID-19)

Fricke, Antje; Pieper, Nadine and Woisetschläger, David M. (2020). How (differently) are smart products perceived? – An empirical investigation. Accepted to the 2020 EMAC Conference, Budapest, H. (cancelled due to COVID-19)

Fricke, Antje; Pieper, Nadine and Woisetschläger, David M. (2020). Smart products: definition, facets, and differences. In: Proceedings of the AMA 2020 Winter Marketing Educators’ Conference, San Diego, CA, US.

Fricke, Antje; Pieper, Nadine and Woisetschläger, David M. (2019). Security concerns as barriers of smart product acceptance: The case of automated parking. Presentation at the International Conference on Challenges in Managing Smart Products and Services – CHIMSPAS, Bielefeld, DE, 22.08.2019.

Pieper, Nadine and Woisetschläger, David M. (2018). Two sides of one coin: misbehavior and identification – A multilevel study in the context of carsharing. In: Proceedings of the 43rd Annual Macromarketing Conference, Leipzig, DE.

Pieper, Nadine and Woisetschläger, David M. (2016). Is the customer really always right? – Exploring the phenomenon of customer misbehavior in the context of carsharing. In: Proceedings of the 12th Cosmobilities Network Conference ‘Sharing Mobilities: New Perspectives for Societies on the Move?’, Stuttgart/Bad Boll, DE.

Pieper, Nadine; Backhaus, Christof; Woisetschläger, David. M. and Heußler, Tobias (2013). Shaping intermodal mobility experiences: The role of travel chain characteristics. In: Proceedings of the European Transport Conference ETC 2013 – Young Researchers' and Practitioners' Forum, Frankfurt, DE.

Lindloff, Kirstin; Pieper, Nadine; Bandelow, Nils C. and Woisetschläger, David. M. (2013). Drivers of carsharing diffusion in Germany: Explanations in the triangle of users, providers and politics. In: Proceedings of the 21th International Colloquium of GERPISA, Paris, FR.

Woisetschläger, David M.; Pieper, Nadine and Backhaus, Christof (2013). Social Effects in Consumer Behavior: How Subjective Norms and Co-Consuming Others Affect Behavioral Intentions. In: Proceedings of the 2013 AMA Winter Marketing Educators’ Conference, Las Vegas, NV, US.

Contributions to anthologies

Dählmann, Klaas; Jahns, Martina; Pieper, Nadine and Sauer, Jürgen (2021). From Empirical Data to Operational Models: An Approach for the Development of a Decision-Making Component for an Agent-Based Mobility Simulation from Quantitative Survey Data. In: Gómez, J.M.; Halberstadt, J.; Henkel, A.; Köster, F.; Sauer, J.; Taeger, J.; Winter, A. and Woisetschläger, D.M. (eds.): Progress in Sustainable Mobility Research – Interdisciplinary Approaches for Rural Areas. Springer International Publishing, p. 53-78.

Pieper, Nadine; Jahns, Martina, Woisetschläger, David M. and Desanzo, Julián M. (2018). The importance of sense of regional community for adopting technology-enabled peer-to-peer ridesharing in rural areas – An experimental study design. In: Bungartz, H.-J.; Kranzlmüller, D.; Weinberg, V.; Weismüller, J.; Wohlgemuth, V. (eds.): Environmental Informatics – Techniques and Trends. Shaker Verlag, Aachen, p. 297-301.

Pieper, Nadine; Jahns, Martina and Woisetschläger, David M. (2017). 'Getting the hitchhiking ball rolling on rural areas' – Drivers and barriers of peer-to-peer ridesharing usage intention. In: Otjacques, B.; Hitzelberger, P.; Naumann, S.; Wohlgemuth, V. (eds.): From Science to Society – The Bridge provided by Environmental Informatics. Shaker Verlag, Aachen, p. 267-274.

Mau, Daniela; Tostmann, Jonas; Woisetschläger, David M. and Pieper, Nadine (2016). What drives profitability of electric vehicles in mixed fleets? – An empirical analysis based on data logger information. In: Wohlgemuth, V.; Fuchs-Kittowski, F.; Wittmann, J. (eds.): Environmental Informatics – Stability, Continuity, Innovation: Current trends and future perspectives based on 30 years of history. Shaker Verlag, Aachen, p. 35-40.

Pieper, Nadine; Heußler, Tobias; Woisetschläger, David M. and Backhaus, Christof (2013). Relevanz der Intermodalität für CarSharing-Konzepte. In: Proff, H.; Schönharting, J.; Schramm, D.; Pascha, W. (eds.): Schritte in die zukünftige Mobilität – Technische und betriebswirtschaftliche Aspekte. Springer Gabler, Wiesbaden, p. 379-499.

Working papers and studies

Schnittker, André; Pieper, Nadine and David M. Woisetschläger (2019). How to Advance your Data-Driven Customer Experience – Customer Identity Management and how to Deploy it Based on Digital Platforms and Blockchains. Studie der Sopra Sterie SE und des Lehrstuhls für Dienstleistungsmanagement der TU Braunschweig, Hamburg.

Pieper, Nadine; Woisetschläger, David M.; Paternoga, Stefan; Beuscher, Gerald and Wachalski, Thiemo (2013). Elektromobilität auf dem Prüfstand – Wirksamkeit von Kaufanreizen. Studie der P3 automotive GmbH und des Instituts für Automobilwirtschaft und Industrielle Produktion, Wolfsburg.

Paternoga, Stefan; Pieper, Nadine; Woisetschläger, David M.; Beuscher, Gerald and Wachalski, Thiemo (2013). Akzeptanz von Elektrofahrzeugen – Aussichtsloses Unterfangen oder große Chance? Studie der P3 automotive GmbH und des Instituts für Automobilwirtschaft und Industrielle Produktion, Wolfsburg.

Practice-oriented journal articles

Paternoga, Stefan and Pieper, Nadine (2013). Akzeptanz von Elektrofahrzeugen – Aussichtsloses Unterfangen? In: technologie & management, Ausgabe 03/2013, 9. 39-41.

Presentations (unpublished)

Pieper, Nadine (2018). Identifikation von Kundenanforderungen an ein intelligentes Parkhaus. Vortrag auf dem Park X-Congress, Braunschweig, 13.11.2018.

Pieper, Nadine (2018). The Dark and the Light Side of Sharing – A Multilevel Study of Customer Misbehavior and Identification in Carsharing Systems. Vortrag auf der 9. PEGASUS Jahrestagung, München, 13.10.2018.

Pieper, Nadine (2017). Sharing without caring – Dissertationskonzept zur Analyse von Kundenfehlverhalten im Carsharing. Kurzvortrag und Posterpräsentation auf der 8. PEGASUS Jahrestagung, Aachen, 22.09.2017.

Pieper, Nadine (2016). Spillover-Effekte im Carsharing – Wie wahrgenommenes Fehlverhalten anderer Kunden das eigene Nutzungsverhalten beeinflusst? Kurzvortrag und Posterpräsentation auf der 7. PEGASUS Jahrestagung, Stuttgart, 30.09.2016.

Pieper, Nadine (2015). Aller Anfang ist schwer – Eine Critical Incident-Analyse am Beispiel des hochschulspezifischen e-Carsharing-Angebots „Think Blue. Share A Volkswagen". Vortrag auf der Jubiläumskonferenz "25 Jahre FDIBA – German Engineering: Made in Bulgaria", Sofia (BG), 27.11.2015.

Pieper, Nadine (2015). Herausforderungen in Self-Service-Systemen – Welche Critical Incidents Carsharing-Systeme belasten? Vortrag auf der 6. PEGASUS Jahrestagung, Wuppertal, 17.10.2015.

Pieper, Nadine (2014). Aus dem Auto aus dem Sinn – Ein Forschungskonzept zur Untersuchung von Kundenfehlverhalten im Carsharing. Kurzvortrag und Posterpräsentation auf der 5. PEGASUS Jahrestagung, Karlsruhe, 11.10.2014.

Pieper, Nadine (2014). Social Effects in Collaborative Consumption Services: The Role of Opportunistic Consumer Behavior. Vortrag auf dem International Research Symposium "Market Competencies and Business Performance", St. Petersburg (RUS), 14.05.2014.

Pieper, Nadine (2014). eShuttle – Test und Bewertung der Rentabilität und Kommunikationswirkung des Betriebs von Elektrofahrzeugen in Mischflotten der Personenbeförderung. Projektvorstellung im Rahmen des "SchaufensterBlick 2014", Hannover-Stöcken, 18.02.2014.

Pieper, Nadine und Woisetschläger, David (2013). Carsharing-Programme aus Kundenperspektive – Ergebnisse einer deutschlandweiten Befragung. Vortrag im Rahmen der Vortragsreihe „Marketing und Vertrieb aktuell“ in der AutoUni, Wolfsburg, 20.11.2013.

Lindloff, Kirstin und Pieper, Nadine (2013). Diffusion von Carsharing in Deutschland: Treiber im Beziehungsdreieck von Nutzern, Anbietern und Politik. Vortrag auf der 4. PEGASUS Jahrestagung, Frankfurt, 12.10.2013.

Pieper, Nadine; Backhaus, Christof und Woisetschläger, David M. (2013). Kundennutzen von Fahrerassistenzsystemen. Vortrag auf dem Unfallforschungstag der Volkswagen AG Konzernforschung, Wolfsburg, 21.01.2013.

Pieper, Nadine (2012). Analyse des Einflusses von sozialen Determinanten auf die Nutzungsintention von Carsharing-Angeboten. Vortrag auf der 3. PEGASUS Jahrestagung, Berlin, 05.10.2012.

Interviews

NDR Info: Sichere Daten beim Car-Sharing?, 20.01.2014.