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Logo of the Insitute of Automotive Management and Industrial Production of the TU Braunschweig
Antje Fricke
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    • Prof. Dr. David M. Woisetschläger
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Antje Fricke

Foto A. Fricke
Antje Fricke
Room 624
+49 531 391 63117
antje.fricke(at)tu-braunschweig.de

Currently on maternity/parental leave.

Teaching

Contact person for the following event:

Hi!Challenge

Research interests

  • Smart Products & Smart Technology Services
  • Urban Mobility Solutions
  • Service Development
  • Innovation Management

Research projects

Coordination, and in charge of publicly- and industry-funded research projects, amongst others:

  • MIAMy | Accelerate Market Introduction of Autonomous Mobility
    Funding: Federal Ministry of Economic Affairs and Climate Action (BMWK)

  • HTIA | Hightech-Incubator/Accelerator Smart Mobility
    Funding: Investment and development bank of the state of Lower Saxony (NBank)

  • USP | UrbanSmartPark
    Funding: European Institute of Innovation & Technology  (EIT)
  • SynCoPark | Synergies from cooperation and standardization in manufacturer-independent automated parking
    Funding: Federal Ministry of Transport and Digital Infrastructure (BMVI)

Publications

Articles in refereed journals:

Fricke, Antje, Pieper, Nadine, & Woisetschläger, David. M. (2024). Smartness unleashed: a multilevel model for understanding consumers' perceptions and adoption across a myriad of smart offerings. Journal of Service Theory and Practice, 34(2), 163-190. https://doi.org/10.1108/JSTP-12-2022-0269.

Peer-reviewed conference papers:

Angersbach, Lea-Sophie; Fricke, Antje; Gremmel, Jan N. & Woisetschläger, David M. (2025): Rethinking Autonomous Vehicle Acceptance: From Reactance to Trust. Accepted to the 2025 EMAC Conference, Madrid, Spain.

Fricke, Antje; Pieper, Nadine & Woisetschläger, David M. (2022): How product characteristics shape the perception of product smartness. Presentation at the International Conference on Challenges in Managing Smart Products and Services – CHIMSPAS, Bielefeld, Germany.

Fricke, Antje; Pieper, Nadine & Woisetschläger, David M. (2021): The impact of smartness and characteristics of smart products – a multi-level analysis. In: Proceedings of the 28th IPDMC: Innovation and Product Development Management Conference, Milan, Italy. (online conference)

Navrátilová, Kristýna; Tichý, Tomáš; Fricke, Antje; Woisetschläger, David M.; Sedlák, Jan & Ivasienko, Petr. (2021). Application of Mobility Hub for automatic parking in the city. In 2021 Smart City Symposium Prague (SCSP) (pp. 1-7). IEEE.

Fricke, Antje; Pieper, Nadine & Woisetschläger, David M. (2020): How (differently) are smart products perceived? – An empirical investigation. In: Proceedings of the 2020 EMAC Regional Conference, Zagrab, Croatia. (online conference)

Fricke, Antje; Pieper, Nadine & Woisetschläger, David M. (2020): How (differently) are smart products perceived? – An empirical investigation. Accepted to the 2020 EMAC Conference, Budapest, Hungary. (cancelled due to COVID-19)

Fricke, Antje; Pieper, Nadine & Woisetschläger, David M. (2020): Smart products: definition, facets, and differences. In: Proceedings of the 2020 AMA Winter Academic Conference, San Diego, CA, USA.

Fricke, Antje; Pieper, Nadine & Woisetschläger, David M. (2019): Security concerns as barriers of smart product acceptance: The case of automated parking. Presentation at the International Conference on Challenges in Managing Smart Products and Services – CHIMSPAS, Bielefeld, Germany.

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