Bastian Land

Teaching

Contact person for following event:

Advanced Multivariate Data Analysis

Master seminar Services Management 2

Research interests

• Business Model Innovation
• Mobility Transformation
• Human Brand Management
• Crypto Marketing

Research projects

Coordination, and in charge of publicly- and industry-funded research projects, amongst others:

• MIAMy | Accelerate Market Introduction of Autonomous Mobility
  Funding: Federal Ministry of Economic Affairs and Climate Action (BMWK)

• ReTraSON | Regionales Transformationsnetzwerk SüdOstNiedersachsen zur Entwicklung einer regionalen Transformationsstrategie in der Fahrzeug- und Zulieferindustrie
  Funding: das Bundesministerium für Wirtschaft und Klimaschutz (BMWK)

Publications

Peer-reviewed conference papers:

Land, Bastian; Gremmel, Jan N.; Woisetschläger, David M. (2024): Individual and Organizational Determinants of Human Brands Value - An Analysis of NFT-based Collectibles. Accepted to 17th Global Brand Conference, Edinburgh, Scotland. 

Articles in books:

Behne, J., Pingel, R., Schaupensteiner, N., Land, B., Woisetschläger, D.M. (2025): Kooperation für den Wandel: Erfolgsfaktoren der Geschäftsmodellinnovation für KMU in der Automobilbranche – eine explorative Analyse in Südostniedersachsen. In: Proff, H. (eds) New Players in Mobility. Springer Gabler, Wiesbaden. doi.org/10.1007/978-3-658-46485-1_5