Office hours any time by previous appointment
Coordination, and in charge of publicly- and industry-funded research projects, amongst others:
Peer-reviewed conference papers
O’Neill, Vanessa, Woisetschläger, David M., Backhaus, Christof, & Cornwell, T. Bettina (2022). Commercialization in Professional Sports: Understanding Consumers’ Perceptions and Responses: An Abstract. In Academy of Marketing Science Annual Conference, pp. 387-388, Springer, Cham.
O'Neill, Vanessa; Woisetschläger, David M.; Backhaus, Christof und Cornwell, T. Bettina (2020). Commercialization in Professional Sports: Understanding Consumers' Perceptions and Responses, accepted to the 2020 Academy of Marketing Science Annual Conference, Coral Gables, Florida, USA.
O’Neill, Vanessa; Backhaus, Christof; Cornwell, T. Bettina und Woisetschläger, David M. (2020). The Swings and Roundabouts of Commercialization in Professional Sports: A Qualitative Analysis, accepted to the 2020 Sport Marketing and Sponsorship Conference, Köln, DE (cancelled due to Covid-19).
Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und Jaensch, Vanessa (2018). Drivers of Brand Equity in Professional Sports. Brand Camp IV, academic conference at the Universitätszentrum Obergurgl, Austria.
Working papers and studies
Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona and O‘Neill, Vanessa (2019): Fußballstudie 2019 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.
Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona and Jaensch, Vanessa (2018): Fußballstudie 2018 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.
Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona and Jaensch, Vanessa (2017): Fußballstudie 2017 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.