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Master

On this page you will find an overview of our range of courses for students in the Master programmes.

Lectures

Strategic Brand Management

Description

The course “Strategic Brand Management” addresses the theoretical background as well as alternative strategies and possibilities of operational brand management. In addition, a digression in brand success monitoring will be given.

Organisation

  • Lecturer: Prof. Dr. David M. Woisetschläger
  • Contact person: Vanessa O'Neill
  • Scope: 2 SWS
  • Cycle: Winter semester

Further information

  • Overview Stud.IP Lectures
  • Overview QIS-Portal Lectures
Customer Relationship Management

Description

Students acquire a basic understanding of managing customer relationships during various stages of customer lifecycles. In addition, students learn analytical techniques for understanding the impact of value based customer relationship management.

Organisation

  • Lecturer: Prof. Dr. David M. Woisetschläger
  • Scope: 2 SWS
  • Cycle: Summer semester

Further information

  • Overview Stud.IP lectures
  • Overview QIS-Portal lectures
Services Design

Description

During course "Services Design" students acquire an understanding of the design of service innovations as well as quality assurance in service processes. The course is taught in English.

Organisation

  • Lecturer: Prof. Dr. David M. Woisetschläger
  • Contact person: Jan N. Gremmel
  • Scope: 2 SWS
  • Cycle: Winter semester

Further information

  • Overview Stud.IP lectures
  • Overview QIS-Portal lectures
Sales Management

Description

The course "Sales Management" addresses the distribution of services in enterprise networks. Special emphasis is placed on the consideration of interactive relationships between corporate management, employees and customers as part of the service-profit chain.

Organisation

  • Lecturer: Prof. Dr. David M. Woisetschläger
  • Contact person: Antje Fricke
  • Scope: 2 SWS
  • Cycle: Summer semester

Further information

  • Overview Stud.IP lectures
  • Overview QIS-Portal lectures

Additional offer

Methods in Services Research

Description

The course "Methods in Services Research" teaches different techniques for analyzing empirical issues of customer relationship management, brand- , sales- and quality management of services companies.

Organisation

  • Lecturer: Jan Gremmel
  • Scope: 2 SWS
  • Cycle: Summer semester / Winter semester

Further information

Overview Stud.IP lectures

Overview QIS-Portal lectures

Research Seminar Services Management

Description

The master research seminar evaluates topical problems. The students will need to solve them analytically and empirically.

Organisation

  • Lecturer: Prof. Dr. David M. Woisetschläger
  • Coordination: Vanessa O'Neill
  • Scope: 4 SWS
  • Cycle: Summer semester / Winter semester
  • Date: More information will be announced in due time in the news section.

Further information

Overview Stud.IP lectures

Overview QIS-Portal lectures

Basics in scientic work

Examination modalities

Orientation

2 of 4 lectures (exams)

Specialization

3 of 4 lectures (exams)1
+ Methods in Services Research (assignment)

 

Important note for registrations via the QIS Portal:
Please note that the listing of exams may differ from faculty to faculty and examination regulations to examination regulations in the QIS Portal. If you are unsure whether you have registered for the correct exam, please contact your examination office!

 

The Research Seminar as part of the master specialization "Services Management" is compulsory for students of financial and business mathematics or industrial engineering with a major in mechanical, electrical or civil engineering.

The Research Seminar is optional if you study business informatics or technology-oriented management. If you study business informatics, the specialisation Services Management needs to be chosen.

1Overall exam (180 min., 3 lectures). Business Informatics, Industrial Engineering Civil Engineering, Technology Oriented Management: Combined exam (120 min., 2 lectures) (= orientation). Upgrading is possible by writing the third exam.

 

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