This seminar is intended for all employees who would like to explore healthy eating in the context of current dietary trends and their actual effectiveness.
The presentation takes a critical look at current dietary trends. Using selected examples, it demonstrates what superfoods and functional foods can actually achieve from a nutritional standpoint and how reliable the advertised health benefits are. It also addresses the question of whether exotic superfoods are truly superior to local foods and what role sustainability plays.
Another focus is on food marketing and labeling: How do health-sounding product claims come about? What are manufacturers actually allowed to claim? Which terms are regulated by law—and which leave plenty of room for interpretation? Using concrete examples from the supermarket, the presentation will demonstrate how packaging, advertising claims, ingredient lists, and nutrition labels can be critically analyzed and evaluated.
Contents:
- Superfoods and Functional Foods: Definition and Scientific Classification
- Evidence-based review of the health effects of selected “superfoods”
- Exotic vs. regional: Nutritional value, sustainability, and alternatives
- Marketing strategies and health-related advertising claims
- Health claims: What is permitted?
- Understanding food labeling
- Critically evaluating ingredient lists and product examples from the supermarket
Facilitator: Stephanie Mießler
Date: Thursdayday, Janurary 21, 2027, 10:00 AM – 11:30 PM
Location: Online event via BigBlueButton
Price: Free of charge
Register here via Employee Training starting November 30, 2026!