Bastian Land, M.Sc.

Short Vita

Bastian Land is a research assistant and doctoral candidate in the Marketing & Customer Analytics working group. He studied industrial engineering specialising in mechanical engineering at the Technical University of Braunschweig. During his studies, he gained experience in various business areas at a regional SME. This included strategic planning and supporting innovation processes.

In his research, he focuses on the added value of blockchain-based applications in the field of crypto-marketing. He also conducts research in industrial projects in the field of business model innovation and transformation with a focus on the automotive industry.

Teaching

Courses:

• Advanced Multivariate Data Analysis

Theses: 

Published topics​​​​​​​

Main research areas and projects

• Crypto Marketing
• Business Model Innovation
• Mobility Transformation

Partial coordination and processing of publicly funded research and industrial projects, e.g:

• ReTraSON | Regionales Transformationsnetzwerk SüdOstNiedersachsen zur Entwicklung einer regionalen Transformationsstrategie in der Fahrzeug- und Zulieferindustrie
  Förderung: das Bundesministerium für Wirtschaft und Klimaschutz (BMWK)