Appointments by arrangement; please arrange appointments in advance by email.
Sören Rüther is a research assistant and doctoral candidate at the Chair of Marketing and Customer Analytics at the Technical University of Braunschweig. He studied industrial engineering with a specialisation in mechanical engineering (M.Sc./B.Sc.) at the Technical University of Braunschweig. During his studies, he worked for a student consultancy firm and supported companies from various industries in projects relating to strategy, processes and organisation. He also gained practical experience in the German automotive industry, both at a premium sports car manufacturer in the area of product and concept strategy and at a large volume manufacturer.
His research focuses on business model innovation, inter-organisational collaboration along the value chain, and circular economy concepts. He is particularly interested in how companies can develop sustainable and competitive business models through networked structures and new forms of value creation.
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Coordination and processing of publicly funded research and industrial projects, including: