Sören Rüther, M.Sc.

Short Vita

Sören Rüther is a research assistant and doctoral candidate at the Chair of Marketing and Customer Analytics at the Technical University of Braunschweig. He studied industrial engineering with a specialisation in mechanical engineering (M.Sc. & B.Sc.) at the Technical University of Braunschweig. During his studies, he worked for a student consultancy firm and supported companies from various industries in projects relating to strategy, processes, and organisation. He also gained practical experience in the German automotive industry, both at a premium sports car manufacturer in the field of product and concept strategy and at a large-volume manufacturer.

His research focuses on business model innovation, inter-organisational collaboration along the value chain, and circular economy concepts. 

Teaching

Courses:

• Module: Business Model Innovation: Concepts and Applications
• Exercise: Service Innovation
• Bachelor's Seminar in Service Management

Theses: 

Published Topics 

Main research areas and projects

• Business model innovation
• Interorganisational cooperation along the value chain
• Circular economy

Coordination and processing of publicly funded research and industrial projects, including:

• MIAMy | Accelerate Market Introduction of Autonomous Mobility
  Funding: Federal Ministry for Economic Affairs and Energy (BMWE)
• KREIS | Designing a circular economy that works for people
  Funding: Federal Ministry of Research, Technology and Space (BMFTR)