Institute for Marketing & Innovation

Our Mission

• In research, we gain an understanding of the factors for the sustainable success of innovative, mostly technology-based, business models and the associated stakeholder groups.
• In teaching, we impart innovative conceptual and methodological approaches to solving business management issues.
• We actively cooperate with business practice, provide valuable impetus in the start-up ecosystem and promote dialogue between business and academia.

We enable our students and partners to think in a market-oriented way, to design customer-centred innovations and to take on entrepreneurial responsibility.
For an economy that is future-proof, sustainable and socially relevant.