Vanessa O'Neill, M.Sc.

Vanessa O'Neill

Room 618

+49 531 391 63111

Consultation hours by appointment.

Courses:

Theses:

Published Topics

Coordination, and in charge of publicly- and industry-funded research projects, amongst others:

CIRBAS | Circular Battery-as-a-Service for B2B Applications
Funding: Lower Saxony Innovation Support Programme, co-financed by the European Union
Price image in after-sales service: conceptualisation, measurement and success consequences. Client: Volkswagen Vertriebsbetreuungsgesellschaft mbH
Anti-Trash – Smart trash detection and damage prevention for shared mobility
Funding: European Institute of Innovation & Technology (EIT)
Hightech-Inkubator/Akzelerator (HTIA). Smart Mobility
Funding: Lower Saxony Ministry for Economic Affairs, Labour, Transport and Digitization, Coordination via NBank
EIT Urban Mobility Master School; development of an international double degree master track

Peer-reviewed conference papers

O’Neill, Vanessa; Backhaus, Christof; Cornwell, T. Bettina & Woisetschläger, David M. (2023). Brand Commercialization, accepted to the 2023 EMAC Conference, Odense, Dänemark.
O'Neill, Vanessa; Woisetschläger, David M.; Backhaus, Christof und Cornwell, T. Bettina (2020). Commercialization in Professional Sports: Understanding Consumers' Perceptions and Responses, accepted to the 2020 Academy of Marketing Science Annual Conference, Coral Gables, Florida, USA.
O’Neill, Vanessa; Backhaus, Christof; Cornwell, T. Bettina und Woisetschläger, David M. (2020). The Swings and Roundabouts of Commercialization in Professional Sports: A Qualitative Analysis, accepted to the 2020 Sport Marketing and Sponsorship Conference, Köln, Deutschland (cancelled due to Covid-19).
Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und Jaensch, Vanessa (2018). Drivers of Brand Equity in Professional Sports. Brand Camp IV, academic conference at the Universitätszentrum Obergurgl, Austria.

Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und O‘Neill, Vanessa (2019). Fußballstudie 2019 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.
Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und Jaensch, Vanessa (2018). Fußballstudie 2018 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.
Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und Jaensch, Vanessa (2017). Fußballstudie 2017 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.