Consultation hours by appointment.
Vanessa O'Neill is a research assistant and PhD student at the Chair of Marketing and Customer Analytics at the Technical University of Braunschweig. She studied International Management (B.Sc.) and Management (M.Sc.) at Otto von Guericke University Magdeburg. During her studies, she gained practical experience in various business areas at a car manufacturer, both in Germany and abroad. These included, amongst others, procurement, production and market research.
Her research focuses on brand management and consumer behaviour, particularly in the context of the experience economy. She also conducts research in industry projects in the areas of pricing management, mobility and business model development.
Coordination, and in charge of publicly- and industry-funded research projects, amongst others:
Hightech-Inkubator/Akzelerator (HTIA). Smart Mobility
Funding: Lower Saxony Ministry for Economic Affairs, Labour, Transport and Digitization, Coordination via NBank
EIT Urban Mobility Master School; development of an international double degree master track