Seminars in the Summer Semester 2026

The following seminars will be offered at the Institute for Marketing & Innovation during the summer semester of 2026:

Marketing & Customer Analytics (Prof. Dr. David M. Woisetschläger)

  • Bachelor-Seminar: Blockchain-Technology in Loyalty Programs
    Kickoff-Date: 27.04.2026, Seminar room M&I / AIP (Mühlenpfordtstr. 23, 6. OG)
    Contact: Bastian Land (Seminar leader)
    Stud.IP  
  • Master-Seminar: Automated driving functions
    Kickoff-Date: 23.04.2026, Seminar room M&I / AIP (Mühlenpfordtstr. 23, 6. OG)
    Contact: Sören Rüther (Seminar leader)
    Stud.IP 
  • Master-Seminar: Artificial Intelligence in Marketing
    Kickoff-Date: 29.04.2026, Seminar room M&I / AIP (Mühlenpfordtstr. 23, 6. OG)
    Contact: Dr. Hannes Gurzki (Seminar leader)
    Stud.IP 

Marketing & Sustainability (Prof. Dr. Christof Backhaus) 

  • Bachelor-Seminar: Autonomous Mobility in Organizational and B2B Contexts
    For more information, see the announcement.
    Contact: Tabea Sippel
    Stud.IP 
  • Master-Seminar: Strategischer B2B-Vertrieb: Konzepte, Technologien
    und Verhandlungsstrategien
    For more information, see the announcement.
    Contact: Tabea Sippel
    Stud.IP

Entrepreneurship & Innovation (Prof. Dr. Bastian Kindermann)

For more information on the course content and schedule, please visit: www.tu-braunschweig.de/en/fk1/institute-fk1/institutes/mi/teaching under the "Bachelor" or "Master" tabs. Please register for the relevant StudIP course so you don’t miss any important information. Registration is required from April 16 to April 30, 2026, via the TUconnect portal.