Dr. Anne Reif

• Online communication
• Science communication
• Trust research
• Audience and  media effects research
• Gender & diversity topics

Awards

• Publication Award of the TU Ilmenau (2018) for the following contribution: Döring, N., Reif, A. & Poeschl, S. (2016). How gender stereotypical are selfies? A content analysis and comparison with magazine adverts. Computers in Human Behavior, 55(B), 955-962. DOI: doi.org/10.1016/j.chb.2015.10.001

Funding

Research

• DAAD Funding Congress Trip 2018 for: Reif, A.; Taddicken, M.; Brandhorst, J.; Diestelhorst, M.; Hauk, L. & Schuster, J. (2018): A beneficial technology for the German economy: Media frames of autonomous driving. Presentation at the 7th European Communication Conference in November in Lugano. Link to the project.
• DAAD Funding Congress Trip 2017 for: Taddicken, M., Reif, A. & Hoppe, I. (2017): Knowledge, Ignorance, and (Un)certainty: Operationalization and Analysis of Knowledge, on the Example of Climate Change. Paper presented at the 67th Annual Conference of International Communication Association (ICA), May 25-29, San Diego, USA.

Teaching

• "Experimental Study on Gender Differences in the Perception of Scientists in Online Videos" (in German), teaching research project to finance two student assistants, funding by the Braunschweig Network for Gender and Diversity Studies. Link to the project.
  Duration: 01 March - 31 August 2019
• Visualising and understanding empirical data analysis, project for the improvement of teaching, funding by in medias res. Link to the project.
  Duration: Summer semester 2016
• "All bodies are beautiful: selfies on the Tumblr hashtag #bodypositive", teaching research project to fund a student assistant, funding from the Braunschweig Network for Gender and Diversity Studies. Link to the project.
  Duration: 01 February - 31 July 2018.

Other

• Participation in the Gertrude J. Robinson Mentoring Programme of the DGPuK class of 2020/ 21. Link to the mentoring programme.

• Reif, A., Taddicken, M., Guenther, L., Schröder, J. T., & Weingart, P. (2024). The Public Trust in Science Scale: A Multilevel and Multidimensional Approach. Science Communication, 0(0). https://doi.org/10.1177/10755470241302758 

• Reif, A. (2023). Twitternde Wissenschaftler*innen, Algorithmen und Desinformation: Die Bedeutung von Onlineumgebungen für die Wissenschaftskommunikation. In M. Schladebach & A. Thiele, Digitalisierung der Medienordnung. 1. Berlin-Potsdamer Konferenz zu interdisziplinären Rechtsfragen (p. 23-31). Mohr Siebeck.

• Reif, A., Schröder, J. T., Guenther, L., Taddicken, M., & Weingart, P. (2023). Wie sehr interessieren sich Internetnutzende in Südafrika für den Klimawandel? Unterschiede zwischen fünf Bevölkerungssegmenten mit verschiedenem Wissenschaftsvertrauen. In J. Wolling, M. Becker & C. Schumann (Eds.), NEU – Nachhaltigkeits‐, Energie‐ und Umweltkommunikation: Vol. 8. Klima(wandel)kommunikation: Im Spannungsfeld von Wissenschaft, Medien und öffentlicher Meinung (p. 80–101). Universitätsverlag Ilmenau. https://doi.org/10.22032/dbt.55228

• Reif, A., Miller, I., & Taddicken, M. (2022). “Love the Skin You‘re In”: An Analysis of Women’s Self-Presentation and User Reactions to Selfies Using the Tumblr Hashtag #bodypositive, Mass Communication and Society. 10.1080/15205436.2022.2138442

• Guenther, L., Reif, A., Taddicken, M., & Weingart, P. (2022). Positive but not uncritical: Perceptions of science and technology amongst South African online users. South African Journal of Science. https://doi.org/10.17159/sajs.2022/11102

• Reif, A., & Taddicken, M. (2022). Klimawandelbezogenen Mediennutzung und -wirkung. In Y. Ibrahim & S. Rödder (Eds.), Schlüsselwerke der sozialwissenschaftlichen Klimaforschung. Transcript. https://doi.org/10.14361/9783839456668

• Reif, A., & Guenther, L. (2022). How representative surveys measure public (dis)trust in science: A systematisation and analysis of survey items and open-ended questions. Journal of Trust Research. https://doi.org/10.1080/21515581.2022.2075373

• Guenther, L., Reif, A., De Silva-Schmidt, F., & Brüggemann, M. (2022). Klimawandel und Klimapolitik bleiben trotz COVID-19-Pandemie etablierte Themen. Medienrezeption während der UN-Klimagipfel 2015, 2018, 2019 und 2021. Media Perspektiven, 2022(4), p. 192-202.

• Reif, A., Peter, E., Gillner, T., Hortig, L.‑M., Joost, A., & Taddicken, M. (2021). Vom Bildschirm auf die Straße? Eine empirische Untersuchung der Identifikation, Online-Partizipation und des Klimaproblembewusstseins von Fridays-for-Future- Beteiligten. Medien & Kommunikationswissenschaft, 69(4), p. 578–597. https://doi.org/10.5771/1615-634X-2021-4-578
• Reif, A. (2021). Mehr Raum für Vertrauen? Potenzielle Veränderungen des Vertrauens in Wissenschaft durch partizipative Online-Umgebungen. In T. Döbler, C. Pentzold & C. Katzenbach (Eds.), Neue Schriften zur Online-Forschung: Vol. 16. Räume digitaler Kommunikation: Lokalität - Imagination - Visualisierung (1. ed., p. 210–243). Herbert von Halem Verlag.
• Lüpkes, J., & Reif, A. (2021). Badging the Teacher: An Experimental Study about Gamification Effects on a Sharing Platform for Educational Resources. ffk Journal(6), p. 1–19. https://doi.org/10.25969/mediarep/15854

• Taddicken, M., Reif, A., Brandhorst, J., Schuster, J., Diestelhorst, M., & Hauk, L. (2020). Wirtschaftlicher Nutzen statt gesellschaftlicher Debatte? Eine quantitative Framing- Analyse der Medienberichterstattung zum autonomen Fahren. M&K Medien & Kommunikationswissenschaft 68(4), p. 406-427. https://doi.org/10.5771/1615-634X-2020-4-406

• Taddicken, M., & Reif, A. (Ed.). (2020). Emotions and Emotional Appeals in Science Communication [Special issue]. Media and Communication, 8(1). https://doi.org/10.17645/mac.v8i1.2934
• Taddicken, M., & Reif, A. (2020). Between Evidence and Emotions: Emotional Appeals in Science Communication. Media and Communication, 8(1), p. 101–106. https://doi.org/10.17645/mac.v8i1.2934
• Reif, A., Kneisel, T., Schäfer, M., & Taddicken, M. (2020). Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos. Media and Communication, 8(1), p. 191–205. https://doi.org/10.17645/mac.v8i1.2536
• Taddicken, M., Reif, A., & Hoppe, I. (2018). Wissen, Nichtwissen, Unwissen, Unsicherheit: Zur Operationalisierung und Auswertung von Wissensitems am Beispiel des Klimawissens. In N. Janich & L. Rhein (Eds.), Unsicherheit als Herausforderung für die Wissenschaft: Reflexion aus Natur-, Sozial- und Geisteswissenschaften. Reihe: Wissen - Kompetenz - Text (p. 113-140). Peter Lang. https://doi.org/10.3726/b14379

• Taddicken, M., Reif, A., & Hoppe, I. (2018). 'What do people know about climate change - and how confident are they? On measurements and analyses of science related knowledge'. JCOM 17(03), A01. https://doi.org/10.22323/2.17030201

• Taddicken, M., & Reif, A. (2016). Who Participates in the Climate Change Online Discourse? A Typology of Germans' Online Engagement. Communications- the European Journal of Communication Research, Special Issue on Scientific uncertainty in the Public Discourse, 41(3), 315-337. doi.org10.1515/commun-2016-0012

• Döring, N., Reif, A., & Poeschl, S. (2016). How gender-stereotypical are selfies? A content analysis and comparison with magazine adverts. Computers in Human Behavior, 55(B), p. 955-962. https://doi.org/10.1016/j.chb.2015.10.001. PDF.

• Reif, A., Schröder, J. T., Jonas, E., Guenther, L., Taddicken, M., & Weingart, P. (2024, September). Entwicklung von und Schlüsselereignisse für öffentliches Vertrauen in Wissenschaft: Zum Mehrwert der Methodenkombination von quantitativen und qualitativen Befragungen im Paneldesign [Accepted presentation]. Joint Annual Meeting of „Digital Communication“ und „Methods of Journalism and Communication Studies“ Divisions of the German Communication Association (DGPuK), Hamburg, Germany.
• Schröder, J. T., Guenther, L., Reif, A., Taddicken, M., Weingart, P., Brück, J., & Jonas, E. (2024, September). Intermediaries in the limelight: How exposure to trust cues in content about science affects public trust in science [Accepted presentation]. 10^th European Communication Research and Education Association (ECREA) Conference, Ljubljana, Slovenia.
• Reif, A., Taddicken, M., Guenther, L., Schroeder, J. T., & Weingart, P. (2024, June 20-24). Back to a moderate level of trust after the pandemic? Results from a two-wave panel study on trust in science among digitised publics in Germany [Presentation]. Annual Conference of the International Communication Association (ICA), Gold Coast, Australia.
• Guenther, L., Schröder, J. T., Reif, A., Taddicken, M., Weingart, P., Brück, J., & Jonas, E. (2024, June 18-19). Intermediaries in the limelight: How exposure to trust cues in content about science affects public trust in science [Presentation]. Pre-Conference "Science Communication as a Human Right" of the International Communication Association (ICA), Gold Coast, Australia.
• Reif, A., Taddicken, M., Guenther, L., Schroeder, J. T., & Weingart, P. (2024, March). Sinkt das öffentliche Vertrauen in die Wissenschaft? Eine Panelanalyse von Vertrauensgruppen und ihrer Nutzung von Onlinemedien [Presentation]. Annual Conference of the German Communication Association (DGPuK), Erfurt, Germany.
• Peter, E., & Reif, A. (2023, September). Die Macht der Kritik? Eine explorative Untersuchung zur Wahrnehmung und Wirkung wissenschaftskritischer Nutzer*innenkommentare in sozialen Medien [Presentation]. Joint Annual Meeting of the Science Communication and Journalism/Journalism Research Division of the German Communication Association (DGPuK), Passau, Germany.
• Reif, A., & Weingart, P. (2023). Concerns about surveys on public trust in science and proposal of a multilevel, multidimensional model and scale [Workshop]. POIESIS - Wissenschaft im Dialog, Berlin, Germany.
• Reif, A., Taddicken, M., Guenther, L., Schröder, J. T., & Weingart, P. (2023, May 26). Public trust in science: Introducing and testing a new survey instrument [Presentation]. 73^rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.
• Reif, A., Guenther, L., & Brueggemann, M. (2023, May 26). Towards social transformation? Shifts in climate change-related population segments and their communication patterns since 2015 in Germany [Presentation]. 73^rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.
• Reif, A., Schröder, J., Guenther, L., Taddicken, M., & Weingart, P. (2023, April 14). Trust in science among digitized publics in Germany and South Africa: A comparative study. [Presentation].  Public Communiation of Science and Technology (PCST) Conference, Rotterdam, Netherlands.
• Reif, A., Schröder, J., Guenther, L., Taddicken, M., & Weingart, P. (2022, September 28). Identifying segments of trust in science and specific effects of science communication: A comparative study on South African and German online users [Presentation]. Scientific Expertise, Communication and Trust (SECAT) Conference, Aarhus, Denmark, virtual.
• Reif, A. (2022). Veränderte Bedingungen Für Vertrauen in Wissenschaft Durch Digitale Kommunikationsumgebungen? Ein Theoretischer Strukturierungsansatz [Presentation]. Annual Conference of the International Communication Association (ICA) on the 28^th of May 2022 in Paris, France.

• Reif, A., Schröder, J., Guenther, L., Taddicken, M., & Weingart, P. (2022, May 25). Trust in Science among Digitized Publics: A Segmentation of South Africans' Trust in Science and Future Research Projects [Presentation]. Pre-Conference "The Science of Science Communication: Mapping the Field" at the 72^nd Annual Conference of the International Communication Association (ICA), Paris, France.

• Reif, A. (2022, February 24). Vertrauen in Wissenschaft: Veränderte Bedingungen durch Wissenschaftskommunikation in Onlineumgebungen? [Presentation]. 67^th Annual Conference of the German Communication Association (DGPuK), Hochschule für Musik, Theater und Medien Hannover, Germany.

• Reif, A., Schröder, J., Guenther, L., Taddicken, M., & Weingart, P. (2022, February 10-11). Same but different? Comparing interest in climate change and COVID-19 among segments of trust in science in South Africa [Presentation]. 6^th Annual Conference of the Science Communication Division of the German Communication Association (DGPuK), Ilmenau, Germany, virtual.

• Reif, A. (2022). Twitternde Wissenschaftler*innen, Algorithmen und Fake News: Die Bedeutung von Onlineumgebungen für die Wissenschaftskommunikation [Presentation]. Digitalisierung der Medienordnung, Berlin, Germany.

• Peter, E., Hortig, L. M., Gillner, T., Joost, A., Reif, A., & Taddicken, M. (2021, September 8). Protests on-screen and on the streets: Examining fridays for future activists' media use [Presentation]. 8^th European Communication Conference (ECREA), University of Minho, Braga, virtual.
• Reif, A., Kneisel, T., Schäfer, M., & Taddicken, M. (2021, September 6-9). Why is a scientific expert perceived as trustworthy? Emotional assessment within TV and YouTube videos [Presentation]. 8^th European Communication Conference (ECREA), University of Minho, Braga, virtual.
• Reif, A., Guenther, L., Taddicken, M., & Weingart, P. (2021, June 24). Trust in science during the COVID-19 pandemic: A segmentation of online users in South Africa [Presentation]. Future of Science Communication Conference, virtual.
• Reif, A., & Taddicken, M. (2021, May 24-27). # Trust, knowledge or online use: What shapes people's problem awareness about climate change? [Presentation]. 16^th Public Communication of Science and Technology (PCST) Conference, virtual.
• Reif, A., Miller, I., & Taddicken, M. (2019, May). Love the Skin You're in: An Analysis of Females' Self-Presentation and User Reactions to Selfies Using the Tumblr Hashtag #Bodypositive [Presentation]. Annual Conference of the International Communication Association (ICA), Washington, D.C., USA.
• Reif, A., & Guenther, L. (2019, May). What Representative Surveys Tell Us About Public (Dis)Trust in Science: A Re-Interpretation and Systematization of Survey Items and Open-Ended Questions [Presentation]. Annual Conference of the International Communication Association (ICA), Washington, D.C., USA.
• Kneisel, T., Schäfer, M., Reif, A., & Taddicken, M. (2019, May 9). Expert*innen in Onlineumgebungen: Zwei experimentelle Studien zur Vertrauenswürdigkeit von Wissenschaftlerinnen und Wissenschaftlern [Presentation]. Pre-Conference of the Annual Conference of the German Communication Association (DGPuK), Westfälische Wilhelms-Universität Münster, Germany.
• Reif, A., & Günther, L. (2019, May 9). Was uns repräsentative Befragungen über das öffentliche Vertrauen in Wissenschaft verraten [Presentation]. Pre-Conference of the Annual Conference of the German Communication Association (DGPuK), Westfälische Wilhelms-Universität Münster, Germany.
• Reif, A., & Guenther, L. (2019, February 6-8). Was uns repräsentative Befragungen über das öffentliche Vertrauen in Wissenschaft verraten: Ergebnisse einer Inhaltsanalyse von Items und offenen Fragen [Presentation]. Annual Meeting of the Science Communication Division of the German Communication Association (DGPuK), Technische Universität Braunschweig, Germany.
• Taddicken, M., & Reif, A. (2018, November 7-9). Tagungsbezogene Parallelnutzung? Media-Multitasking während einer wissenschaftlichen Tagung [Presentation]. Annual Meeting of the Digital Communication Division of the German Communication Association (DGPuK), Erfurt, Germany.
• Reif, A., Taddicken, M., Brandhorst, J., Diestelhorst, M., Hauk, L., & Schuster, J. (2018, November). A beneficial technology for the German economy: Media frames of autonomous driving [Presentation]. 7^th European Communication Conference, Lugano, Switzerland.
• Reif, A., Miller, I., & Taddicken, M. (2018, May 9-11). All bodies are beautiful: Selbstdarstellung in Selfies und Nutzer*innenreaktionen unter dem Tumblr-Hashtag #body-positive. [Presentation]. Annual Conference of the German Communication Association (DGPuK), University of Mannheim, Germany.
• Taddicken, M., Reif, A., Brandhorst, J., & Schuster, J. (2018, May 9-11). (Verlust der) Selbstbestimmung durch autonome Fahrzeuge? Eine quantitative Framinganalyse der Medienberichterstattung zum Autonomen Fahren [Presentation]. Annual Meeting of the Digital Communication Division of the German Communication Association (DGPuK), University of Mannheim, Germany.
• Reif, A., & Taddicken, M. (2017, November 8-10). Das raumzeitliche Paradoxon: Wie Onlinemedien das Vertrauensverhältnis zwischen Wissenschaft und Öffentlichkeit verändern [Presentation]. Annual Meeting of the Digital Communication Division of the German Communication Association (DGPuK), Hochschule Macromedia, Campus Stuttgart, Germany.
• Taddicken, M., Reif, A., & Hoppe, I. (2017, May). Knowledge, Ignorance, and (Un)certainty: Operationalization and Analysis of Knowledge, on the Example of Climate Change [Presentation]. Annual Conference of the International Communication Association (ICA), San Diego, USA.
• Reif, A., & Taddicken, M. (2017, April). Vertrauen in Wissenschaft(ler*innen) aus Mediennutzer*innen-Sicht: Zur mehrdimensionalen Auswertung qualitativer Gruppendiskussionen [Presentation]. Annual Conference of the Science Communication Division, University of Koblenz-Landau, Germany.
• Taddicken, M., & Reif, A. (2017, April). Die Rolle des Vertrauens im Vergleich zu Wissen im Medienwirkungsmodell zum Thema Klimawandel [Presentation]. Annual Conference of the Science Communication Division, University of Koblenz-Landau, Germany.
• Taddicken, M., & Reif, A. (2016, November 9-12). Germany's four engaged online users in Science 2.0: A typology and Structural Equation Model on online engangement, knowledge and attitudes towards Climate Change [Presentation]. 6^th European Communication Conference, Prague, Czech.
• Taddicken, M., Kohout, S., & Reif, A. (2016, March 3). Science 2.0: Online Media Use and Attitudes towards Climate Change [Presentation]. General Online Research (GOR), Dresden, Germany.
• Taddicken, M., Reif, A., & Kohout, S. (2016, February). Zur Rolle/Zum Einfluss der Wahrnehmung von Wissenschaft(lerInnen) auf Einstellungen zu Wissenschaftsthemen (am Beispiel des Klimawandels) [Presentation]. WissKomm, Dresden, Germany.
• Taddicken, M., Reif, A., & Hoppe, I. (2016, February). Wissen, Nichtwissen, Unwissen: Zur Operationalisierung und Auswertung von Wissensabfragen unter Berücksichtigung der Unsicherheit am Beispiel des Klimawissens [Presentation]. WissKomm, Dresden, Germany.

TruSDi

The Trust Relationship between Science and Digitized Publics