The MVP Program of the Institute for Marketing & Innovation and further Institutes of the Department of Business Science at the Technical University of Braunschweig creates a space where ideas become reality. As part of the Business & Innovation Lab (BIL) Braunschweig, which is currently being established, the MVP Program brings together academia and industry for collaborations. Through genuine cooperation, practical projects, and a shared commitment to shaping the future, innovative solutions to real-world challenges are developed.
The MVP program prepares students for the professional world right where theory meets practice: students develop minimum viable products in real-world projects with established companies. During internships, students work alongside companies to tackle specific challenges and develop solutions that go far beyond textbook case studies. In this way, they become MVPs (Most Valuable Players) themselves over the course of their studies and are ideally positioned to make valuable contributions.
The program thus connects academic knowledge with real-world business practice and creates a space where ideas don't disappear into a drawer, but grow. Those who participate bring their own strengths and develop solutions that don't just work on paper — but also land in reality.