Corporate Design of TU Braunschweig

The university bears the name "Technische Universität Braunschweig". It also bears the historical name "Carolo-Wilhelmina". (...)", as the Basic Regulations of Technische Universität Braunschweig put it according to paragraph 1, section 1.

In accordance with the Basic Regulations, Technische Universität Braunschweig should always be referred to in this form or in the abbreviated form TU Braunschweig in communication. Other abbreviations should be avoided without fail. If, as an exception, the location Braunschweig is abbreviated with "BS" because compulsory, e.g. technical reasons require it, a hyphen must be placed in front of it. Acronyms such as TUB, TUBS or similar word creations from this abbreviation should be avoided.

The historical name "Carolo-Wilhelmina" will in future only be used as a circumsscription in the seal. It does not have to be added to the naming of the university, but can function as a synonym in texts.

The TU Braunschweig's house font is Nexus. It is used to create professional printed matter such as brochures, flyers, advertisements and posters. The Nexus Sans and Nexus Serif fonts can be used by all institutes and facilities for the format templates.

In office communication and in all office programmes, only the Arial font is used.

The defining element of TU Braunschweig's visual appearance is the layout system, which is used in all media. It distinguishes between a sender area (who is speaking?) and a communication area (content). The seal band forms the bracket between the two areas.

The characteristic "Gaussian grid" goes back to the summation formula according to Carl Friedrich Gauß. It divides the communication area in publications into individual areas. Several areas can be combined.

Examples of use: Layouts on coloured areas and with parts of the image in the segments of the "Gaussian grid", with and without the institute logo and institute name.

Detailed information on the corporate design can be found on the Internet at www.tu-braunschweig.de/presse/corporate-design/cd-toolbox (logged in with your Gauß-IT-Zentrum user ID). In the CD toolbox you will find layout examples for common applications, as well as digital templates of the logo, the Nexus font and sample layouts in InDesign, Word, PowerPoint and LaTeX for business stationery, flyers, posters, brochures, presentations, videos and much more.

Since 1 October 2010, the corporate design guidelines have been obligatory for all publications and materials of all institutes and facilities of TU Braunschweig.

Resolution of the Governance Board of TU Braunschweig, September 2009

Conferences, stays abroad, guests - the conference materials and merchandising products in the corporate design of Technische Universität Braunschweig are suitable for these and similar occasions. You can purchase these items from the Central Office for Continuing Education in the Haus der Wissenschaft.

New articles in the corporate design of TU Braunschweig are approved by the Communication and Press Service and partly - depending on the occasion - created by the Communication and Press Service.