Exams

Master Orientation

• Sustainability Transformation Management & Buyer Behaviour and Marketing Research

Module completion (depending on examination regulations):

• 2-hour combined exam on the contents of the courses listed above

                                                               OR

• two 1-hour individual exams, each covering the content of the courses listed above

Please register for the Master's orientation via your examination office!

Master Specialisation

• Sales Management

• Marketing research (exercise)

Module completion:

1-hour individual exam on the contents of the course "Sales Management"
                                                               AND

Successful participation in the exercise course "Marketing Research"

Registration for the Master's specialisation takes place via your examination office!
Registration for the exercise course takes place in the corresponding StudIP course! Please note the corresponding announcements on our website.

Master Specialisation

• Sustainability Transformation Management, Sales Management & Buyer Behaviour and Marketing Research
• Marketing Research (Exercise)

Module completion (depending on examination regulations):

3-hour combined exam on the contents of the courses listed above
                                                               OR

three 1-hour individual examinations, each covering the content of the courses listed above
                                                               AND

successful participation in the exercise course "Marketing Research"

Registration for the Master's specialisation takes place via your examination office!
Registration for the exercise course takes place in the corresponding StudIP course! Please note the corresponding announcements on our website.

Important note: Please note that there is no choice regarding participation in one of the combined exams or the individual exams in accordance with the examination regulations! Likewise, no subsequent recognition is possible in the event of negligent participation in the wrong type of examination! If you have any questions about the examination regulations, please contact the examination office responsible for your degree programme.

Master scientific writing

• Scientific seminar in marketing

Module completion:

• written elaboration and presentation (group work)

Registration for the scientific work takes place in the corresponding StudIP course! Please note the corresponding announcements on our website.