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Former members

Former Head of Institut

Name at the Institut
Prof. Dr. Dr. h.c. Wolfgang Fritz until 2023

The former employees of the Institute

Name At the institute Dissertation/Habilitation
Yulia Parkhomenko until 2024  
Dr. Malte Fiedler until 2023 Die Glaubwürdigkeit von Online-Rezensionen unter besonderer Berücksichtigung des Zeit-drucks von Konsumenten - Eine kausalanalytische Untersuchung mittels PLS-Multigruppenanalyse
Dr. Madleen Moritz 2014 - 2023 Werbewirkungen des Influencer-Marketings - Ein Mixed-Methods-Ansatz zur empirischen Bestimmung von Wirkungsdeterminanten
Dr. Martin Kissling until 2022 Einstellung des Konsumenten zu umweltfreundlichen Marken
PD Dr. Barbara Seegebarth until 2020 Mindful Consumption: Essays on Sustainable Consumption and Anticonsumption
Dr. Stefanie Sohn 2011-2020 Mobile Online Shopping: Empirical Insights into Consumers’ Usage of Mobile Devices for Online Shopping
Dr. Gero Gunkel 2012-2017 Betriebswirtschaftliche Perspektiven des 3D-Drucks - Eine qualitative Studie zur Kundenorientierung im B2B-Sektor
Dr. Marie Schulte 2011-2017 Die Teilnahmebereitschaft an mobilen Web-Befragungen - Eine empirische Untersuchung
Dr. Jessica Fleer 2006-2017 Kundenzufriedenheit und Kundenloyalität in Multikanalsystemen des Einzelhandels
Prof. Dr. Michael Kempe 2001-2014 Ungeplante Käufe im Internet
Dr. Wencke Gülow 2006-2012 Interkulturelle Kompetenz in der geschäftlichen Kommunikation zwischen Chinesen und Deutschen
Andreas Pawelczak 2008-2011  
Dr. Sebastian Röthele 2003-2011 Leistungsqualität und Preisfairness als Einflussfaktoren der Kundenzufriedenheit in industriellen Geschäftsbeziehungen
Dr. Bettina Lorenz 2003-2007 Beziehungen zwischen Konsumenten und Marken
Dr. Hilke Schulenburg 2000-2006 Die Zukunft des Mobile Commerce
Dr. Heiko Dees 2000-2005 Die Standardisierung des Marketing im internationalen E-Commerce
Dr. Antje Möllenberg 1997-2002 Internet-Auktionen im Marketing aus der Konsumentenperspektive
Dr. Stefan Bennemann 1996-2001 Die Zustellung als Marketing-Problem im E-Commerce für Konsumenten
Tatjana Werner 1997-1999  
Dr. Martin Kerner 1994-1999 Erfolgsfaktoren im konsumentengerichteten Internet-Marketing
Prof. Dr. Dietrich von der Oelsnitz 1994-1997 Marktorientierter Unternehmenswandel
Dr. Jens Effenberger 1993-1997 Erfolgsfaktoren der Strategieberatung
Prof. Dr. Babette Dorner 1993-1994 "Versandhandelsmarketing (bei Prof. Dr. H. Raffeé)"
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