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Sustainability Transformation Management

Sustainability Transformation Management

Sustainability Transformation Management

The lecture "Sustainability Transformation Management“

... provides an understanding of the importance of sustainability in today's economy. The course sheds light on why companies should focus on sustainability and what impact this has on consumer behaviour. It also analyses the motives and obstacles to sustainable practices from the perspective of companies and consumers. Finally, it analyses how the transition to a sustainable economy can succeed.

Lecturer Prof. Dr. Christof Backhaus
Semester Winter
Credit Points 2,5 CPs (Combination with Consumer behavior: 5CPs)
StudIP number 2221000001
Date Wednesday: 11:30 - 13:00
Room PK 4.7
Contents
  • Buyer behaviour and marketing research in the marketing system,
  • Purchasing behaviour of consumers,
  • Partial psychological explanations (partial sociological explanations, total explanations),
  • Purchasing behaviour of organisations (private companies, public companies),
  • Marketing research,
  • research design,
  • Data collection procedures (operationalisation and measurement of the facts to be collected, selection of the units of investigation and implementation of the data collection),
  • data analysis and
  • documentation.
Module completion

 

Further information about the exam performance here!

 

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