Technische Universität Braunschweig
  • Study & Teaching
    • Beginning your Studies
      • Prospective Students
      • Degree Programmes
      • Application
      • Fit4TU
      • Why Braunschweig?
    • During your Studies
      • Freshers' Hub
      • Term Dates
      • Courses
      • Information for Freshmen
      • Practical Information
      • Beratungsnavi
      • Additional Qualifications
      • Financing and Costs
      • Special Circumstances
      • Notes on the coronavirus
      • Campus life
    • At the End of your Studies
      • Discontinuation and Credentials Certification
      • After graduation
      • Alumni
    • For Teaching Staff
      • Strategy, Offers and Information
      • Learning Management System Stud.IP
      • Team Teaching and Media Education
    • Contact
      • Study Service Centre
      • Academic Advice Service
      • Student Office
  • Research
    • Research Profile
      • Core Research Areas
      • Clusters of Excellence
      • Research Projects
      • Research Centres
      • Professors‘ Research Profiles
    • Early Stage Researchers
      • Promotion of early career scientists
      • PhD-Students
      • Postdocs
      • Junior research group leaders
      • Junior Professorship and Tenure-Track
      • Habilitation
      • Service Offers for Scientists
    • Research Data & Transparency
      • Transparency in Research
      • Research Data
      • Open Access Strategy
      • Digital Research Announcement
    • Research Funding
      • Research Funding Network
      • Research funding
    • Contact
      • Research Services
      • Academy for Graduates
  • International
    • International Students
      • Why Braunschweig?
      • International Student Support
      • Degree seeking students
      • Exchange Studies
      • Refugees
      • TU Braunschweig Summer School
    • Going Abroad
      • Internships abroad
      • Teaching and research abroad
      • Working abroad
    • International Scientists
      • International Postdocs and Professors
      • International PhD Scholars
      • Service for host institutes
      • Research Funding Network
    • Language and intercultural competence training
      • Learning German
      • Learning Foreign Languages
      • Intercultural Communication
    • International Profile
      • Internationalisation
      • International Cooperation
    • International House
      • About us
      • Contact & Office Hours
      • News and Events
      • International Newsletter
      • Job Advertisements
    • Support for Ukraine
      • We care for Ukraine
      • Support for refugees
  • TU Braunschweig
    • Our Profile
      • Aims & Values
      • Regulations and Guidelines
      • Alliances & Partners
      • The University Development Initiative 2030
      • Facts & Figures
      • Our History
    • Career
      • Working at TU Braunschweig
      • Vacancies
    • Economy & Business
      • Entrepreneurship
    • General Public
      • Access to the University Library
    • Media Services
      • Communications and Press Service
      • Services for media
      • Film and photo permits
      • Advices for scientists
      • Topics and stories
    • Contact
      • General Contact
      • Getting here
  • Organisation
    • Presidency & Administration
      • Executive Board
      • Designated Offices
      • Administration
      • Committees
    • Faculties
      • Carl-Friedrich-Gauß-Fakultät
      • Faculty of Life Sciences
      • Architecture, Civil Engineering and Environmental Sciences
      • Faculty of Mechanical Engineering
      • Faculty of Electrical Engineering, Information Technology, Physics
      • Faculty of Humanities and Education
    • Institutes
      • Institutes from A to Z
    • Facilities
      • University Library
      • Gauß-IT-Zentrum
      • Professional and Personnel Development
      • International House
      • Sports Centre
      • Facilities from A to Z
    • Equal Opportunity Office
      • Equal Opportunity Office
      • Family
      • Diversity for Students
  • Search
  • Quicklinks
    • People Search
    • Webmail
    • cloud.TU Braunschweig
    • Messenger
    • Cafeteria
    • Courses
    • Stud.IP
    • Library Catalogue
    • IT Self-Service
    • Information Portal (employees)
    • Link Collection
    • DE
    • EN
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    • LinkedIn
Menu
  • Technische Universität Braunschweig
  • Organisation
  • Faculties
  • Carl-Friedrich-Gauß-Fakultät
  • Institutes
  • Institute of Marketing
  • Downloads
Logo Institut für Marketing der TU Braunschweig
  • Downloads
    • ↩ Back To Home

Downloads

Lecture outlines
  • Käuferverhalten und Marketing-Forschung WS 17/18
  • Internationales Marketing WS 14/15
  • Internet-Marketing und E-Commerce (Uni Wien) SS 19
  • Internet-Marketing und E-Commerce SS 19
  • Investitionsgütermarketing SS 19
  • Distributionsmanagement SS 18
  • Einführung in das Marketing (BWL 4).pdf WS 19/20
Slides
  • Einführung in das Marketing SS 2019
  • Internet-Marketing und E-Commerce (Uni Wien) WS 12/13
Information and templates
Information on courses and theses
  • Instructions for the preparation of scientific papers (pdf, 864 KB) Nov. 18
templates
  • Institutslogo (pdf, 23 KB)
  • Folienmaster (pptx, 160 KB)
Short Contributions and Presentations

Presentations

  • MROCS - Marktforschung 2.0 mit Market Research Online Communities Eisele 2011
  • Herausforderungen und Besonderheiten in der internationalen Kundenzufriedenheitsforschung Dees 2011
  • Sind wir schon davongekommen? Nützliche und vergebliche Lehren aus der Weltfinanzkrise und die Gefahren einer Wiederholung Rebe 2011
  • Einzelhandel in den Innenstädten - zwischen Warenhauskrise und Boom der Einkaufscenter Greipl 2011
  • Marketing einer Non-Profit-Organisation am Beispiel der IHK Braunschweig Meier 2011
  • Nachhaltigkeitsarbeit bei IKEA Wieben 2011
  • Wertbasiertes Pricing Voigt 2008
  • Die Aldisierung der Gesellschaft - Eine ökonomische Perspektive Fritz 2008
  • The Sun also Rises - The Recovery of a Small Japanese Company in Deflation Kondo 2007
  • Sales and Pricing Excellence – Profitables Wachstum für Unternehmen 2006
  • Die Rolle des Einzelhandels im Rahmen der Stadtentwicklung 2004
  • Das Engagement der Volkswagen AG in China 2004
  • Vertriebsmanagement - das Ende des Blindflugs? 2003

Short Articles

  • Musik und Internet - Entwicklungen und Trends Kempe 2005
  • Hochschulmarketing: Die marktorientierte Uni - eine Utopie? Dees 2003
  • Mobile Services für Finanzdienstleistungen Schulenburg 2003
  • Customer Relationship Management - Erfolg durch Kundenorientierung Röthele 2003
  • Musikvertrieb über das Internet aus Konsumentensicht Rudloff 2003

Short Articles Fritz

  • Marken als Beziehungspartner Fritz 2011
  • Bankenfusionen – wo bleibt der Kunde? Fritz 2011
  • Ein-Euro-Discounter 2007
  • TU Braunschweig in der deutschsprachigen Betriebswirtschaftslehre überraschend gut positioniert Fritz 2005
  • Die Aldisierung der Gesellschaft Fritz 2003
  • Markteintrittsstrategien im E-Business Fritz 2003
  • Praxisanforderung an die Marketinglehre Fritz 2002
  • Das Verschenken von Produkten Fritz 2001
  • Keynote zur COTIM 99 Fritz 1999
Teaching Evaluations

Courses of Prof. Dr. Fritz

  • Übung Marketing-Forschung WS18/19 - WS14/15
  • Seminar zum Marketing SoSe18
  • "International Marketing" (english) WS18/19
  • "Internet-Marketing und E-Commerce", Uni Wien SoSe01 - SoSe19

Exercises of guest lecturers

  • "Consumer Behaviour on the Russian Market" von Prof. Dr. Solovjova SoSe18 - SoSe19
  • "Innovation: A Marketing Management Perspective" von Prof. Dr. Nataraajan SoSe15

Special Courses

  • "Joint International Case Studies" von Prof. Dr. Abel SoSe19
  • "Existenzgründung und Betriebsübernahme" von Dr.-ing. habil. Hake SoSe19
  • "Industrial Marketing" von Prof. Dr. Irina Trushnikova WS18/19
  • "Innovationsmarketing" von Prof. Dr. Volker Trommsdorff SoSe16 + SoSe15
  • "Planspiel E-Commerce" von Dipl.-Wirtsch.-Ing. Till Hörseljau SoSe15
  • "International Sales Management" von Prof. Dr. Adidam SoSe07
  • "Intercultural Communication" von Prof. Dr. Kim SoSe05

Instructions for the preparation of scientific papers

(Nov. 18)

Photo credits on this page

For All Visitors

Vacancies of TU Braunschweig
Career Service' Job Exchange 
Merchandising

For Students

Term Dates
Courses
Degree Programmes
Information for Freshman
TUCard

Internal Tools

Glossary (GER-EN)
Change your Personal Data

Contact

Technische Universität Braunschweig
Universitätsplatz 2
38106 Braunschweig

P. O. Box: 38092 Braunschweig
GERMANY

Phone: +49 (0) 531 391-0

Getting here

© Technische Universität Braunschweig
Imprint Privacy Accessibility

TU Braunschweig uses the software Matomo for anonymised web analysis. The data serve to optimise the web offer.
You can find more information in our data protection declaration.