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Technische Universität Braunschweig
Organisation
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Carl-Friedrich-Gauß-Fakultät
Institutes
Institute of Marketing
Downloads
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Downloads
Lecture outlines
Käuferverhalten und Marketing-Forschung
WS 17/18
Internationales Marketing
WS 14/15
Internet-Marketing und E-Commerce (Uni Wien)
SS 19
Internet-Marketing und E-Commerce
SS 19
Investitionsgütermarketing
SS 19
Distributionsmanagement
SS 18
Einführung in das Marketing (BWL 4).pdf
WS 19/20
Slides
Einführung in das Marketing
SS 2019
Internet-Marketing und E-Commerce (Uni Wien)
WS 12/13
Information and templates
Information on courses and theses
Instructions for the preparation of scientific papers
(
pdf
,
864 KB
)
Nov. 18
templates
Institutslogo
(
pdf
,
23 KB
)
Folienmaster
(
pptx
,
160 KB
)
Short Contributions and Presentations
Presentations
MROCS - Marktforschung 2.0 mit Market Research Online Communities
Eisele 2011
Herausforderungen und Besonderheiten in der internationalen Kundenzufriedenheitsforschung
Dees 2011
Sind wir schon davongekommen? Nützliche und vergebliche Lehren aus der Weltfinanzkrise und die Gefahren einer Wiederholung
Rebe 2011
Einzelhandel in den Innenstädten - zwischen Warenhauskrise und Boom der Einkaufscenter
Greipl 2011
Marketing einer Non-Profit-Organisation am Beispiel der IHK Braunschweig
Meier 2011
Nachhaltigkeitsarbeit bei IKEA
Wieben 2011
Wertbasiertes Pricing
Voigt 2008
Die Aldisierung der Gesellschaft - Eine ökonomische Perspektive
Fritz 2008
The Sun also Rises - The Recovery of a Small Japanese Company in Deflation
Kondo 2007
Sales and Pricing Excellence – Profitables Wachstum für Unternehmen
2006
Die Rolle des Einzelhandels im Rahmen der Stadtentwicklung
2004
Das Engagement der Volkswagen AG in China
2004
Vertriebsmanagement - das Ende des Blindflugs?
2003
Short Articles
Musik und Internet - Entwicklungen und Trends
Kempe 2005
Hochschulmarketing: Die marktorientierte Uni - eine Utopie?
Dees 2003
Mobile Services für Finanzdienstleistungen
Schulenburg 2003
Customer Relationship Management - Erfolg durch Kundenorientierung
Röthele 2003
Musikvertrieb über das Internet aus Konsumentensicht
Rudloff 2003
Short Articles Fritz
Marken als Beziehungspartner
Fritz 2011
Bankenfusionen – wo bleibt der Kunde?
Fritz 2011
Ein-Euro-Discounter
2007
TU Braunschweig in der deutschsprachigen Betriebswirtschaftslehre überraschend gut positioniert
Fritz 2005
Die Aldisierung der Gesellschaft
Fritz 2003
Markteintrittsstrategien im E-Business
Fritz 2003
Praxisanforderung an die Marketinglehre
Fritz 2002
Das Verschenken von Produkten
Fritz 2001
Keynote zur COTIM 99
Fritz 1999
Teaching Evaluations
Courses of Prof. Dr. Fritz
Übung Marketing-Forschung
WS18/19 - WS14/15
Seminar zum Marketing
SoSe18
"International Marketing" (english)
WS18/19
"Internet-Marketing und E-Commerce", Uni Wien
SoSe01 - SoSe19
Exercises of guest lecturers
"Consumer Behaviour on the Russian Market" von Prof. Dr. Solovjova
SoSe18 - SoSe19
"Innovation: A Marketing Management Perspective" von Prof. Dr. Nataraajan
SoSe15
Special Courses
"Joint International Case Studies" von Prof. Dr. Abel
SoSe19
"Existenzgründung und Betriebsübernahme" von Dr.-ing. habil. Hake
SoSe19
"Industrial Marketing" von Prof. Dr. Irina Trushnikova
WS18/19
"Innovationsmarketing" von Prof. Dr. Volker Trommsdorff
SoSe16 + SoSe15
"Planspiel E-Commerce" von Dipl.-Wirtsch.-Ing. Till Hörseljau
SoSe15
"International Sales Management" von Prof. Dr. Adidam
SoSe07
"Intercultural Communication" von Prof. Dr. Kim
SoSe05
Instructions for the preparation of scientific papers
(Nov. 18)
Photo credits on this page