Fiedler, M./Kissling, M.
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Cause and Effects of Fake Reviews - A Literature Review
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in: "Proceedings of the 9th International Scientific Conference on 'Challenges of the Digital World'", FDIBA, November 28-29, Sofia, Bulgaria
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2019
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Kissling, M./Fiedler, M.
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Fake News a Danger for Green Brands? Analyzing the Role of Fake News in Green Advertising
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Proceedings of the 10th EMAC Regional Conference, September 25 -29, Saint Petersburg, Russia
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2019
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Sohn, S./Fiedler, M./Fritz, W.
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Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation
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Academy of Marketing Science, Proceedings of the Annual Conference, May 29 - 31, Vancouver, Canada
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2019
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Staiger, A./Fiedler, M./Fritz, W./von der Oelsnitz, D.
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Competence of Employees in the Context of Digitalization
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in: "Proceedings of the 8th International Scientific Conference on 'Technologies and Education for a Smart World'", pp. 49–52, FDIBA, November 30, Sofia, Bulgaria
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2018
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