Director of the Institute of Marketing, Braunschweig University of Technology (Technische Universität Braunschweig), Germany (since 1992); Honorary Professor at the Institute of Business Administration, University of Vienna, Austria (since 1997); Speaker of the Department of Business Administration and Economics, Braunschweig University of Technology, Germany (since 2013).
Stations of Life
Born July 12, 1951; married to Martina Fritz, geb. Günther; 2 children: Alexander (1994) and Elisabeth (1998);
Diploma in Business Administration (1978), PhD (1984) and Habilitation (1992) at the University of Mannheim, Germany;
Guest Lecturer at the Darmstadt University of Technology, Darmstadt, Germany (1990);
Fixed-term Professor at the Hamburg University of Economics and Politics, Hamburg, Germany (1991-1992);
Offers (rejected) of a chair (full professorship) of Marketing at five universities (Hamburg, Essen, Jena 1992, Darmstadt 2005, Germany, and Vienna, Austria, 1995);
Dean of the Faculty of Business Administration, Economics and Social Sciences (2003-2005) and Member of the Senate of the Braunschweig University of Technology (2005-2007);
Awards and Honors: Karin Islinger Award, University of Mannheim (1985); Scientific Award of the German Marketing Association (1993); Honorary Professor at the University of Vienna (1997); Invited Keynote Speaker, COTIM’99, Providence, RI, USA (1999); Otto Beisheim Award, University of Dresden, Germany (2005); 2 Certificates for Outstanding Performances at the University of Vienna, Austria (2005 and 2011);
Memberships: Association for Consumer Research, USA (since 1981), Korean Scholars of Marketing Science, Korea (since 2008); Project “Global Classroom”, University of Rhode Island and U.S. Department of Education, Washington, USA (1994-1998); Member of the Editorial Boards of the Journal of the Global Academy of Marketing Science (Korea) and of Marketing ZFP / Journal of Research and Management (Germany);
Publications: 25 books, published in Europe, USA and Japan; Over 300 articles, published in all leading German journals (e. g. Zeitschrift für Betriebswirtschaft; Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung/ Schmalenbachs Business Review; Die Unternehmung; Die Betriebswirtschaft; OR-Spektrum; Marketing ZFP / JRM) and in international journals (e. g. European Journal of Marketing; Journal of Consumer Policy; Journal of the Global Academy of Marketing Science; Intercultural Communication; Advances in Consumer Research);
International Conferences: Track and Session Chairs at the Global Marketing Conferences at Shanghai, China (2008), Tokyo, Japan (2010), Seoul, Korea (2012) and at the Fourth German-French-Austrian Conference on Quantitative Marketing, Vienna, Austria (2010);
Research areas: Market-oriented management; Internet marketing and electronic commerce; intercultural communications; international marketing; industrial marketing;
Practice: Member of the advisory body of an advertising agency at Bensheim and a management consultancy at Mannheim (Germany); numerous consultancy projects for national and international firms.