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News

Marketing Report
Edition Semester Title
15 SS10 Kommunikation von Nachhaltigkeit im Investitionsgütersektor – Megatrend oder Imagepflege? von Dirk Romeike, Andreas Pawelczak und Michael Kempe ⇩
14 WS09/10 Kundenzufriedenheit im Online-Handel von Martin Fiedler und Jessica Fleer ⇩
13 SS09 I Spy? - Competitive Intelligence: Ein Konzept zur Gewinnung und Verwertung wettbewerbsstrategischer Informationen von Gero Wehinger und Sebastian Röthele ⇩
12 WS08/09 Bankenfusionen - Wo bleibt der Kunde? von Wolfgang Fritz ⇩
11 SS08 Entwicklung und Bedeutung von Shopping-Centern in Deutschland von Franz Kubera und Wencke Gülow ⇩
10 WS07/08 Besonderheiten des indischen Konsumgütermarktes und deren Auswirkungen auf die Gestaltung der Marketinginstrumente von Nils Rehmann und Wencke Gülow ⇩
9 SS07 Second Life - Neue Chancen für das Marketing? von Jessica Dettmann ⇩
8 WS06/07 Das Konsumentenverhalten aus dem Blickwinkel des Neuromarketing von Boban Ćeranić und Bettina Lorenz ⇩
7 SS06 Suchmaschinen-Marketing als eine Hauptmaßnahme der internetbasierten Kommunikationspolitik von Unternehmen von Felix Gebhard und Bettina Lorenz ⇩
6 WS05/06 Der Einfluss von Kundenmeinungen im Internet auf das Konsumentenverhalten von Frank Schimansky und Michael Kempe ⇩
5 SS05 Infotainment - Gegenstand und Auswirkungen für den Kfz-Bereich von Bettina Lorenz ⇩
4 WS04/05 Mobile Marketing von Wolfgang Fritz ⇩
3 SS04 Spam - Werbemüll im Posteingang von Wolfgang Fritz, Michael Kempe und Michael Oeltjebruns Internationale Marktsegmentierung im Internet-Marketing von Sven Werkmeister ⇩
2 WS03/04 Mobile Services für Finanzdienstleistungen von Hilke Schulenburg Das Konzept der Virtuellen Community of Focus von Stefan Zerbst und Michael Kempe ⇩
1 SS03 Customer Relationship Management (CRM) - Kernelemente einer kundenorientierten Strategie von Sebastian Röthele ⇩
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