Marketing and Customer Analytics
Consultation hours on request, please make an appointment by e-mail
David Woisetschläger is Professor of Service Management at the Technical University of Braunschweig since 2011, is Co-Director of the Institute for Marketing & Innovation and heads the Marketing & Customer Analytics working group. In his research, he is particularly interested in analysing the effectiveness of measures to improve customer relationship and brand management as well as the acceptance and profitability of innovative - mostly technology-based - business models. In addition to his work in research and teaching, he is involved at the interface between science and practice, for example as a board member of ITS mobility e.V., as well as a speaker and consultant.
David studied business administration at the University of Mannheim and in North Carolina and subsequently completed his doctorate in brand management at the Marketing Centre of the University of Münster. After working as a junior professor at the Technical University of Dortmund and as a deputy professor of marketing in Bochum, he finally came to Braunschweig in 2011. He was able to gain further international perspectives as a visiting professor in Newcastle and Nancy; an appointment at the University of Liverpool Management School in 2019 honoured his academic work. His research combines scientific depth with practical relevance - always with the aim of using data to gain valuable insights for various stakeholder groups.
His research has been published in leading academic journals such as the Journal of Marketing, the Journal of the Academy of Marketing Science and the Journal of Retailing.