From February 18 to 20, 2013, Prof. Fritz visited the Marketing Department at the St. Petersburg State University of Economics (FINEC) in St. Petersburg, Russia. The visit served to expand the cooperation with the Institute for Marketing at the Technical University of Braunschweig in research and teaching. Prof. Fritz also held talks with the Rectorate of FINEC to prepare a joint course of study with the TU Braunschweig.
From January 16 to 18, 2013, the "1st Joint Symposium in Marketing - Braunschweig / St. Petersburg" took place at the Institute for Marketing under the direction of Prof. Dr. Wolfgang Fritz and Assoc. Prof. Dr. Irina Trushnikova (St. Petersburg State University of Economics, St. Petersburg, Russia).
The aim of the symposium was to present and discuss ongoing research projects from the marketing departments of both universities.
The following lectures took place:
This symposium is intended to begin an extensive research cooperation in marketing between the two universities.
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