Graduation Ceremony MiBA/ToM-Absolventen 2015 (UNECON, St. Petersburg)
Seminar "Consumer Behavior" by Prof. Dr. Julia Solovjova
Seminar "Industrial Marketing"
Signing of the MiBA / ToM contract on November 11, 2013 in Braunschweig
Guest lecture by Prof. Dr. Julia Solovjova
Visit of Prof. Dr. Fritz at St. Petersburg State University of Economics, St. Petersburg, Russia
From February 18 to 20, 2013, Prof. Fritz visited the Marketing Department at the St. Petersburg State University of Economics (FINEC) in St. Petersburg, Russia. The visit served to expand the cooperation with the Institute for Marketing at the Technical University of Braunschweig in research and teaching. Prof. Fritz also held talks with the Rectorate of FINEC to prepare a joint course of study with the TU Braunschweig.
From January 16 to 18, 2013, the "1st Joint Symposium in Marketing - Braunschweig / St. Petersburg" took place at the Institute for Marketing under the direction of Prof. Dr. Wolfgang Fritz and Assoc. Prof. Dr. Irina Trushnikova (St. Petersburg State University of Economics, St. Petersburg, Russia).
The aim of the symposium was to present and discuss ongoing research projects from the marketing departments of both universities.
The following lectures took place:
M.Sc. Stefanie Sohn & M.Sc. Marie Schulte: Mobile Market Research
Dipl.-Kfm. Benjamin Wille-Baumkauff: Online Brand Management in B2B Settings
Dipl.-Ing. Gero Gunkel: Performance Measurement in Marketing
Professor Dr. Wolfgang Fritz, Dr. Bettina Lorenz & Dr. Michael Kempe: Identifying Types of Brand Relationships
Dr. Barbara Seegebarth: Consumer Boycott
Professor Dr. Wolfgang Fritz & Dipl.-Kffr. Wencke Gülow: Intercultural Differences in Business Communications
Dr. Michael Kempe: Measuring Unplanned Online Purchases
Prof. Dr. Wolfgang Fritz & Dipl.-Wirt.-Inf. Jessica Fleer: Consumer Satisfaction in Multichannel Distribution Systems
Associate Professor Dr. Irina Trushnikova: Marketing Communications in B2B Settings in Russia - Extended Presentation and Future Research Questions
This symposium is intended to begin an extensive research cooperation in marketing between the two universities.
Guest lecture Prof. Dr. Georgy Bagiev & Dr. Irina Trushnikova, October 31, 2012 in Braunschweig
International Symposium-Contemporary Issues in Branding and Pricing 2011, St. Petersburg
