Silke Plennert née Siegel

Institute of Business Informations Systems
Chair in Informations Management
Technische Universität Braunschweig

E-Mail s.plennert [at] tu-braunschweig.de

Market Research Methods, Qualitative Market Research, Game Design, Gamification, Games, Customer Needs, Customer Processes, Purchase Decision, Information Seeking, Customer Journey, Customer Insights, E-Services, Service Design, Design Science Research, Design Thinking, Digital Transformation, E-Business, Digital Business Modells, Business Development, Usability, Website Testing, Automotive


Studies of Business Administration at the Universität Erlangen-Nürnberg (Germany) and the Syddansk Universitet Esbjerg (Denmark) with major fields of study Business Informations Systems, Marketing und Statistics.

  last changed 06.11.2016
TU_Icon_E_Mail_1_17x17_RGB pagetop