TU BRAUNSCHWEIG

Silke Plennert née Siegel
(Dipl.-Kffr.)

Institute of Business Informations Systems
Chair in Informations Management
Technische Universität Braunschweig

E-Mail s.plennert [at] tu-braunschweig.de

@wi2:
Market Research Methods, Qualitative Market Research, Game Design, Gamification, Games, Customer Needs, Customer Processes, Purchase Decision, Information Seeking, Customer Journey, Customer Insights, E-Services, Service Design, Design Science Research, Design Thinking, Digital Transformation, E-Business, Digital Business Modells, Business Development, Usability, Website Testing, Automotive



 

Studies of Business Administration at the Universität Erlangen-Nürnberg (Germany) and the Syddansk Universitet Esbjerg (Denmark) with major fields of study Business Informations Systems, Marketing und Statistics.


  last changed 06.11.2016
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