TU BRAUNSCHWEIG

Conferences

Our activities on international conferences.

AMA Winter Marketing Educators’ Conference

2016 Las Vegas, USA 

Papers presented:

  • Seegebarth, B./Balderjahn, I./Peyer, M./Wiedmann, K.-P.:
    Who are Sustainable Conscious Consumers? A Segmentation Approach to Identify and Profile Patterns of Un-/Sustainable Conscious Consumers, in: Marketing Theory and Applications
  • Sohn, S./Seegebarth, B./Schulte, M.:
    Time to Entertain Digital Immigrants? Extrinsic and Intrinsic Motivations for Branded Mobile App Use – The Role of Digital Origin and Content Orientation, in: Marketing Theory and Applications
  • Sohn, S./Moritz, M./Heuermann, A.: 
    Enhancing Online Shoppers’ Satisfaction through Website Quality: The Moderating Role of E-Channel Format and Product Variety.

2014 Orlando, Florida 

Papers presented:

  • Peyer, M./Seegebarth, B./Buerke, A./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P.:
    Consciousness for Sustainable Consumption: Scale Development and New Insights in the Economic Dimension of Consumers’ Sustainability.
  • Sohn, S./Schulte, M./Seegebarth, B.:
    How Do Men and Women Assess Branded Mobile Apps? A Comparison Between Hedonic and Utilitarian Apps.

2013 Las Vegas, Nevada

Paper presented:

  • Buerke, A./Seegebarth, B./Peyer, M./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P.:
    Consciousness for Sustainable Consumption: Conceptualization, Measurement and Empirical Validation.

AMS World Marketing Congress

2013 Melbourne, Australia

Paper presented:

  • Seegebarth, B./Peyer, M./Buerke, A./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P.:
    What does sustainable consumption really mean? A three-dimensional measurement approach.

2012 Atlanta, USA - Cultural Perspectives in Marketing

Paper presented:

  • Gülow/Fritz: A Qualitative Approach To Analyze Intercultural Competence In Sino-German Collaborations.

ANZMAC Australian & New Zealand Marketing Academy Conference

2013 Auckland, New Zealand 

Paper presented:

  • Klarmann, C./Seegebarth, B./Wiedmann, K.-P./Behrens, S.:
    Green Consumption: Customer Value Perception of Organic Food Products.

Corporate Responsibility Research Conference (CRRC)

2013 Graz, Austria

Paper presented:

  • Peyer, M./Buerke, A./Seegebarth, B./Balderjahn, I./Kirchgeorg, M./Wiedmann, K.-P.:
    Development of a Measurement Model for Consciousness for Sustainable Consumption.

EMAC Annual Conference

2016 Oslo, Norway 

Papers presented:

  • Sohn, S.:
    The Effects of Perceived Visual Online Shop Complexity on Users’ Satisfaction in a Mobile Shopping Context
  • Moritz, M./Sohn, S.: 
    The impact of visual complexity on mobile online shop visitors’ emotional responses

  • Schulte, M.:
    A Mixed-Method Approach to Understanding the Willingness to Participate in Context-Related Mobile Surveys

2014 Valencia, Spain 

Papers presented:

  • Schulte, M.: Collecting Data via Smartphones – Exploring Ways How to Reach Respondents

  • Seegebarth, B./Peyer, M./Balderjahn, I./Wiedmann, K.-P.: Are Consumption Opponents the Happier People? Insights Into the Relationship Between Sustainable-Rooted Anti-Consumption Practices and Personal Well-Being

  • Sohn, S.: Shopping via Smartphones: An Investigation on Select Drivers and Consequents of Consumers' Perceived Enjoyment

2013 Istanbul, Turkey

Paper presented:

  • Sohn, S./Kempe, M.:
    Influence of Ad Presentation Type and Personalization on the Effectiveness of In-App-Advertising – an Experimental Approach.

Global Marketing Conference (GMC)

2016 Hong Kong

Track-Chair Intercultural Communication, Prof. Dr. Fritz

Papers presented:

  • Fritz, W./Wille-Baumkauff, B.: B2B Online Brand Communication and Brand Loyalty
  • Moritz, M.: A Negatively experienced co-creation process and its effects on the evaluation of the self-designed product

2014 Singapur

Track-Chair Intercultural Communication, Prof. Dr. Fritz

Papers presented:

  • Fleer, J.: Drivers of Consumer Satisfaction with Multichannel Retailers and its Effects on Loyality
  • Gülow, W./Fritz, W.: Relationship orientation as the key for successful Sino-German communication
  • Schulte, M.: A Qualitative Study on the Methodological Potential of Data Collections via Smartphones
  • Seegebarth, B./Wiedmann, K.-P./Behrens, S./Klarmann, C./Luebbehusen Scribner, L.: Customer Value Perception: Cross-National Preferences for Organic Food
  • Sohn, S.: A Typology of Smartphone Users Based on Consumers' Risk Perceptions Regarding Mobile Shopping

2012 Seoul

Track-Chair Intercultural Communication, Prof. Dr. Fritz

Papers presented:

  • Fleer/Fritz: Consumer Satisfaction and Loyalty in Multichannel Systems
  • Fritz/Gülow: Luxury-Oriented Online Consumer Behavior In Light Of Recent Developments In The Luxury Market
  • Gülow: A Qualitative Study on Sino-German Communication at Business Level

2010 Tokyo

Track-Chair Intercultural Communication, Prof. Dr. Fritz

Papers presented:

  • Fritz/Lorenz/Kempe: Relationships between Consumers and Brands
  • Gülow: Research Tendencies in Intercultural Communication: The Significance of Asia-Centric Perspectives
  • Kempe/Fritz: Unplanned Online Purchases

2008 Shanghai

Track-Chair Intercultural Communication, Prof. Dr. Fritz

German-French-Austrian Conference on Quantitative Marketing (GFA)

2010 Vienna

Track-Chair E-Commerce, Prof. Dr. Fritz

Paper presented:

  • Kempe/Fritz: Unplanned Online Purchases

2007 Cergy-Pontoise

Paper presented:

  • Fritz/Dees: The Impact of Marketing Standardization on Firm Performance in
    International E-Commerce

Conference of the European Institute of Retailing and Services Studies (EIRASS)

2010 Instanbul

Paper presented:

  • Fritz/Lorenz: Relationships between Consumers and Brands

2007 San Francisco

Paper presented:

  • Fritz/Dees: Marketing Standardization in International E-Commerce

International Conference on Research in Advertising (ICORIA)

2013 Zagreb, Croatia 

Paper presented:

  • Sohn, S./Schulte, M./Seegebarth, B.:
    Branded Mobile Apps – A Multi-Dimensional View on Value-Based Drivers for Behavioral Intentions.

Paper accepted at 12th International Conference on Research in Advertising (ICORIA), June, 27-29 2013, Zagreb, Croatia.

International Research Days on Marketing Communications

2013 Wolfsburg, Germany

Paper presented:

  • Sohn, S./Kempe, M.:
    Influence of Ad Presentation Type and Personalization on Advertising Effectiveness in Mobile Applications – an Experimental Approach.

European Conference on Information Systems (ECIS)

2016 Istanbul, Turkey 

Paper presented:

  • Sohn, S.:
    The Effects of Perceived Website Complexity: New Insights from the Context of Mobile Online Shops.

International Symposium -
Contemporary Issues in Branding and Pricing

2011 St. Petersburg, Russia

Paper presented:

  • Fritz/Lorenz/Kempe:
    Relationships between Consumers and Brands Revisited -
    An Extended Empirical Analysis

Internationaler Markentag

2009 Wien, Austria

Paper presented:

  • Lorenz/Fritz: Beziehungen zwischen Konsumenten und Marken – Eine empirische
    Analyse verschiedener Beziehungstypen

  last changed 20.03.2018
TU_Icon_E_Mail_1_17x17_RGB pagetop