Journalism

[Translate to English:]

Why appear in the media at all? Our aim is to present research, teaching and the campus in an open and transparent way, thus promoting understanding and trust. Good media relations help to attract smart minds, partners and supporters.

Tips for good cooperation

You do not have to respond to a request directly on the phone. However, call back quickly, even if you have to cancel a requested interview, for example.

Do not expect too much prior knowledge, for example about the university structure or the state of research.

Speak in short sentences and as clearly as possible. Use examples and comparisons.

Offer interesting pictures to newspaper and TV journalists.

Radio editors are happy to take recordings in quiet surroundings and to hear characteristic "earcatcher" noises.

Communicating Science

You will find helpful information on how to interact with the media in our flyers about communicating science.

Journalism   Press Releases

Interview   Corporate Design

Social Media   Image Rights   School-network

Hard copies available from Kristina Rottig
Phone: +49 531 391-4125, presse(at)tu-braunschweig.de