Corporate Design

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A professional appearance is very important to external perception. The graphic design of Technische Universität Braunschweig ensures higher visibility and recognisability. New templates and tools have been created for use by university employees.

The university name in communication

According to Section 1, paragraph 1 of TU Braunschweig’s Statutes, “The university bears the name of ‘Technische Universität Braunschweig’. In addition, it uses the historic designation of ‘Carolo-Wilhelmina’”.

The Technische Universität Braunschweig should always be designated in this form or in the abbreviated form TU Braunschweig according to the basic rules. Other abbreviations should not be used. If the location Braunschweig is exceptionally abbreviated as "BS" because of compelling, e.g. technical reasons, a dividing line must be drawn before this. Acronyms such as TUB, TUBS or similar creations from this abbreviation should be avoided.

The historical designation "Carolo-Wilhelmina" is only used as a transcription in the seal. It does not have to be added to the naming of the university, but can function as a synonym in texts.

The seal of Carolo-Wilhelmina

Logo der TU Braunschweig
Photo credit: wirDesign/TU Braunschweig

Section 3 of the Statutes further states: “In matters of self-administration, Technische Universität Braunschweig carries its own seal with the following emblem: A vertically divided oval with two striding leopards, one above the other, on the left side, and an upright lion, decorated with six hearts, on the right. The seal’s circular legend reads ‘Carolo-Wilhelmina Braunschweig’”.

In the course of establishing our graphic charter, we have moderately revised the seal. It is now clearer and technically easier to reproduce.

To use the seal, you can download its version in high quality (suitable for printing) from the graphic charter toolbox. You will need to be logged in to do so.

Login for members of TU Braunschweig

The graphic charter toolbox is only accessible for members of the TU Braunschweig.

Please log in with your user ID to access the pages and documents of the graphic charter toolbox.