In this course, marketing topics will be discussed in group work with students at the University of Rhode Island, USA, via the Internet. The form of the discussion is based on the Anglo-Saxon tradition of debate and will be conducted in English. Participation in the event Intercultural Communication includes the independent elaboration of arguments and their exchange with the discussion partners, the compilation of a final report as well as the presentation of the central results of the debate. A practice certificate will be issued if the performance is at least sufficient.
The event will be chaired by Prof. Dr. Dr. h.c. Fritz and his colleagues.
Registration required!
Further information on the event "Intercultural Communication" can be found in the Stud.IP.