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Selection and Reception of Online Information
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Selection and Reception of Online Information

"Are you still searching or are you already reading?" Factors Influencing the Selection and Reception of Online Information - an Explorative Eye Tracking Study.

Project Partners from Technische Universität Braunschweig

  • Prof. Dr. Monika Taddicken
  • Dr. Nina Wicke

Description

One of the main usage motives of online communication is information search. Given the potentially unlimited amount of information, online users are constantly making selection and reception decisions at all stages of the usage process. Uncertainties about origin and quality of the information are significantly higher in online use than in mass media, so that not only new media competencies are required, but also new navigation patterns and search strategies. It is questionable, how the (visual) attention of users is distributed during online information processes. Within the framework of an experimentally designed selection study using eye tracking, possible factors influencing online selection and reception behavior are investigated.

Funding
Deutsche Gesellschaft für Online-Forschung (DGOF)

Links
https://www.dgof.de/uber-uns/

 

 

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