Media Studies (Bachelor)

The “Braunschweiger Modell”

The Media Studies study programme is characterised by the interdisciplinary approach of the “Braunschweiger Modell”, which takes into account the constant broadening of the notion of “media”. The cooperation between Braunschweig University of Art and TU Braunschweig unites competences in cultural and communication studies, media technology and media practice.

Study objective

In the Bachelor’s programme in Media Studies you acquire core competences in media sciences, supplemented by a broad basic knowledge in all media-related areas. You can deepen your knowledge in an area of specialisation chosen during your studies in one of the subsequent Master’s programmes or in professional life. An internship is integrated into the study programme.

Contents from three core areas characterise your studies:

• Media culture: The focus is on time-based media such as film and television, multimedia and their digital convergence. You will deal with the history, theory and analysis of media.
• Media technology: Of fundamental importance for electronic media is the field of technology. You will learn the basics from engineering and computer science.
• Communication sciences and media contexts: In addition to the basics of media research, especially the empirical methods of social sciences and theories and models of communication studies, you will acquire knowledge from media law, business administration, psychology, media education, art studies, sociology or political science. Since the courses offered in this area are part of the compulsory elective modules, you can set individual focal points.

In addition, there is an area of professionalisation, offering courses in media practice (introduction to video and digital editing practice, sound recording, image design, journalism and public relations, etc.) to complement the study programme in terms of professional practice.

Possibilities of combination

The cooperation between HBK and TU enables the special structure of the programme with its possibilities of combination with a minor subject. You will choose one of the following minor subjects:

• English Studies (proof of language proficiency)
• German Studies
• Computer and Communication Systems Engineering
• Art History and Aesthetics (HBK)
• Visual Communication (HBK, entrance examination)

Would you like to experience the field of media studies from a different perspective and improve your language skills? Exchange programmes allow you to spend time abroad at partner universities in Dundee, Barcelona, Lodz, Milan, Budapest or Toulouse. Your achievements from abroad will be recognised and the duration of your studies will not be extended as a result.

Studying abroad [in German only]

Following the Bachelor’s programme in Media Studies, two research-oriented Master’s programmes are offered:

• Digital Communication and Media Technologies at TU Braunschweig with a focus on communications technology and communication sciences.
• Media Studies at Braunschweig University of Art with a focus on cultural studies and design. 

Due to the interdisciplinary approach, graduates acquire skills that are essential in the labour market: flexibility, independence and creative thinking and problem solving, as well as the ability to work in a diverse occupational area.

Depending on the chosen specialisation and combination with a minor subject, you can find jobs in the following professional fields:

• film and television (production support, reviews, media production, media distribution, media evaluation),
• new media (online publishing, multimedia, software production).
• other possible fields of activity include cultural and media management, adult education, consulting, media education, practical media activities in the journalistic field, media and market research, communication management and media design (role as an interface between design and client, acquisition and conception, project coordination and project supervision).