Office hours any time by previous appointment
Hagebölling, Mona, Barbara Seegebarth, and David M. Woisetschläger (2021). Tactical termination of contractual services - An analysis of the phenomenon and its determinants. Journal of Business Research, in press.
Balderjahn, Ingo, Barbara Seegebarth, and Michael S.W. Lee (2020). Less is more! The Rationale behind the Decision-Making Style of Voluntary Simplifiers. Journal of Cleaner Production, online first.
Sohn, Stefanie, Barbara Seegebarth, Martin Kissling, and Tabea Sippel (2020). Social Cues and the Online Purchase Intentions of Organic Wine. Foods, 9 (5), 643.
Seegebarth, Barbara, Christof Backhaus, and David M. Woisetschläger (2019). The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology. Psychology & Marketing, 36 (9), 844-862.
Balderjahn, Ingo, Mathias Peyer, Barbara Seegebarth, Klaus-Peter Wiedmann, and Anja Weber (2018). The many faces of sustainability-conscious consumers: A category-independent typology. Journal of Business Research, 91, 83-93.
Hoffmann, Stefan, Ingo Balderjahn, I. Barbara Seegebarth, Robert Mai, R., and Mathias Peyer (2018). Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity. Ecological Economics, 147, 167-178.
Fritz, Wolfgang, Stefanie Sohn, and Barbara Seegebarth (2017). Broadening the Perspective on Mobile Marketing: An Introduction. Psychology & Marketing, 34 (2), 113–118.
Sohn, Stefanie, Barbara Seegebarth, and Madleen Moritz (2017). The Impact of Perceived Visual Complexity of Mobile Online Shops on User’s Satisfaction. Psychology & Marketing, 34 (2), 195–214.
Peyer, Mathias, Ingo Balderjahn, Barbara Seegebarth, and Alexandra Klemm (2016). The Role of Sustainability in profiling voluntary simplifiers. Journal of Business Research, 70 (C), 37-43.
Balderjahn, Ingo, Anja Buerke, Manfred Kirchgeorg, Mathias Peyer, Barbara Seegebarth, and Klaus-Peter Wiedmann (2013). Consciousness for Sustainable Consumption: Scale Developement and New Insights in the Economic Dimension of Consumers' Sustainability. AMS Review, 3 (4), 181-192.