Martina Jahns

Teaching

Contact person for the following event:

Customer Relationship Management

Research interests

• Shared Mobility Services
• Customer Relationship Management

Research projects

Coordination, and in charge of publicly- and industry-funded research projects, amongst others:

• ViVre - Networking virtualized traffic infrastructures and automated driving functions for sustainable mobility solutions
  Funding: Federal Ministry of Transport and Digital Infrastructure (BMVI)
• NEMo - Sustainable fulfilment of mobility needs in rural areas
  Funding: VolkswagenStiftung
• Potential assessment, design and business model evaluation of a mobility platform

Publications

Conference contributions

Jahns, Martina; Woisetschläger, David M. und Seegebarth, Barbara (2018): Never Trust a Stranger - Even if (S)he is Beautiful? - How Attractiveness, Gender, and Role of Associates Influence Ridesharing Intention. In: Proceedings of the 47. Annual EMAC Conference, Glasgow, UK.

Contributions to anthologies

Pieper, Nadine; Jahns, Martina; Woisetschläger, David M. und Desanzo, Julián M. (2018): The importance of sense of regional community for adopting technology-enabled peer-to-peer ridesharing in rural areas – An experimental study design. In: Bungartz, H.-J.; Kranzlmüller, D.; Weinberg, V.; Weismüller, J.; Wohlgemuth, V. (Hrsg.): Environmental Informatics – Techniques and Trends. Shaker Verlag, Aachen, S. 297-301.

Pieper, Nadine; Jahns, Martina und Woisetschläger, David M. (2017): 'Getting the hitchhiking ball rolling on rural areas' – Drivers and barriers of peer-to-peer ridesharing usage intention. In: Otjacques, B.; Hitzelberger, P.; Naumann, S.; Wohlgemuth, V. (Hrsg.): From Science to Society – The Bridge provided by Environmental Informatics. Shaker Verlag, Aachen, S. 267-274.

Practice-oriented journal articles

Marx Gómez, Jorge; Sandau, Alexander; Schering, Johannes; Jahns, Martina; Samland, Ute (2019). Mitfahren statt Selbstfahren. In: LandInForm, Ausgabe 3/19, S. 48-49.