Mona Hagebölling

Teaching

Contact person for the following event:

Services Management & Exercise

Research interests

• Customer Relationship Marketing
• Brand Management
• Customer Behavior

Research projects

Coordination, and in charge of publicly- and industry-funded research projects, amongst others:

• Anti-Trash – Smart trash detection and damage prevention for shared mobility
  Funding: European Institute of Innovation & Technology  (EIT)
• OSCAR - An Off-Street parking floating CAR-sharing service
  Funding: European Institute of Innovation & Technology  (EIT)
• Applications for automated driving in the commercial vehicle sector
  Client: ITS Automotive

Publications

Articles in refereed journals

Hagebölling, Mona, Barbara Seegebarth, and David M. Woisetschläger (2021). Tactical termination of contractual services - An analysis of the phenomenon and its determinants. Journal of Business Research, 137, 170-181.

Peer-reviewed conference papers

Hagebölling, M., Seegebarth, B. & Woisetschläger, D. M. (2021). Tactical Churn Of Contractual Services - An Analysis Of The Phenomenon And The Determinants. Accepted to the 50th AMS Virtual Conference, New York, USA.

Hagebölling, M., Seegebarth, B. & Woisetschläger, D. M. (2020). Tactical Churn in Contractual Service Relationships: When Customers Break up Without Leaving. In: Proceedings of the 2020 EMAC Regional Conference, Zagrab, Croatia. (Online-Konferenz)

Hagebölling, M., Seegebarth, B. & Woisetschläger, D. M. (2020). Tactical Churn in Contractual Service Relationships: When Customers Break up Without Leaving. Proceedings of the European Marketing Academy, 49th Annual EMAC Conference, Budapest, Hungary.

Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und Jaensch, Vanessa (2018). Drivers of Brand Equity in Professional Sports. Brand Camp IV, Academic Conference at the Universitätszentrum Obergurgl, Austria.

Working papers and studies

Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und O‘Neill, Vanessa (2019): Fußballstudie 2019 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.

Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und Jaensch, Vanessa (2018): Fußballstudie 2018 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.

Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und Jaensch, Vanessa (2017): Fußballstudie 2017 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.