Prof. Dr. David M. Woisetschläger

Director of Institute


+49 531 391 63120


+49 531 391 63123



Office hours:

Please make an appointment via e-mail in advance



Chair of Services Management and Director of the Institute of Automotive Management and Industrial Production, Technische Universität Braunschweig (Germany)


Visiting Professor of Marketing, Ruhr-Universität Bochum (Germany)


Visiting Professor, Université Nancy II, ICN Business School (France)


Assistant Professor of Services Management, Technische Universität Dortmund (Germany)


Dr. rer. pol., Westfälische-Wilhelms-Universität Münster, Marketing Centrum Münster


Research Assistant at the Marketing Center Münster, University of Münster, Germany
10/1997-09/2002 University of Mannheim, Germany, Dipl.-Kfm., Emphasis: Marketing, Industrial Management, Computer Information Systems
8/2000-5/2001 UNC Western Carolina, College of Business, NC, USA Graduate Exchange Student – MBA Program


Research Interests

  • Services Management
  • Customer Relationship Management
  • Brand Management and Communications
  • Sales Management



Gurzki, Hannes and David M. Woisetschläger (2017). Mapping the luxury research landscape: A bibliometric citation analysis, Journal of Business Research, 77, 147–166.

Woisetschläger, David M., Christof Backhaus, and T. Bettina Cornwell (2017). Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions, Journal of Marketing, DOI: 10.1509/jm.16.0082.

Ommen, Nils O., Markus Blut, Christof Backhaus, and David M Woisetschläger (2016). Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success, Journal of Business Research, 69 (7), 2409–2416.

Woisetschläger, David M., Debra Hanning, and Christof Backhaus (2016). Why frontline employees engage as idea collectors – An assessment of underlying motives and critical success factors, Industrial Marketing Management, 52, 109–116.

Grohs, R., Reisinger, H., & Woisetschläger, D. M. (2015). Attenuation of negative sponsorship effects in the context of rival sports teams’ fans, European Journal of Marketing, 49 (11/12), 1880–1901.

Lindloff, Kirstin, Nadine Pieper, Nils C. Bandelow und David M. Woisetschläger (2014). Drivers of carsharing diffusion in Germany: an actor-centred approach, Int. J. Automotive Technology and Management, 14 (3/4), 217–245.

Woisetschläger, David M., Vanessa J. Haselhoff und Christof Backhaus (2014). Fans’ resistance to naming right sponsorships, European Journal of Marketing, 48 (7/8), 1487–1510.

Evanschitzky, Heiner, R. Ramaseshan, David M. Woisetschläger, Verena Richelsen, Markus Blut und Christof Backhaus (2012). Consequences of customer loyalty to the loyalty program and to the company, Journal of the Academy of Marketing Science, 40 (5), 625–638.

Woisetschläger, David M. und Manuel Michaelis (2012). Sponsorship Congruence and Brand Image: A Pre-Post Event Analysis, European Journal of Marketing, 46 (3/4), 509–523.

Evanschitzky, Heiner, Florian V. Wangenheim und David M. Woisetschläger (2011). Service & solution innovation: Overview and research agenda, Industrial Marketing Management, 40, 657–660.

Woisetschläger, David M., Heiner Evanschitzky und Christof Backhaus (2011). Zur Wirkung von Neukunden-Promotions auf Bestandskunden: Eine empirische Analyse in der Mobilfunkbranche, Zeitschrift für Betriebswirtschaft, 81 (2), 183–204.

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