TU BRAUNSCHWEIG

Mona

M.Sc. Mona Hagebölling

Research Assistant
Phone: +49 (0)531 391-63114
Fax: +49 (0)531 391-63123
E-Mail: m.hageboelling
Hours:       Please make an appointment via e-mail in advice.

Vita

2009

A-Levels in Coesfeld

2010 - 2013

B.Sc. Business Sciences at TU Dortmund
2011 - 2016

Internship and Working Student at Siemens AG

2013 - 2016

M.Sc. Business Sciences at TU Dortmund
since2016 Research Assistant at the Department of Business Administration, in particular Services Management at TU Braunschweig (Prof. Dr. Woisetschläger)

Research Focuses

  • Customer Relationship Marketing
  • Brand Management
  • Customer Behavior

Research projects

Coordination, and in charge of publicly- and industry-funded research projects, amongst others:

  • Use cases for automated driving in the commercial vehicle sector. Project Partner: ITS Automotive

Recent Publications

Peer-Reviewed Conference Proceedings

Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und Jaensch, Vanessa (2018): Drivers of Brand Equity in Professional Sports. Brand Camp IV, academic conference at the Universitätszentrum Obergurgl, Austria.

Working Papers

Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und Jaensch, Vanessa (2018): Fußballstudie 2018 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.

Woisetschläger, David M.; Backhaus, Christof; Hagebölling, Mona und Jaensch, Vanessa (2017): Fußballstudie 2017 - Die Markenlandschaft der Fußball-Bundesliga. Arbeitspapier des Instituts für Automobilwirtschaft und Industrielle Produktion.


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